
Danielle Chen

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About me
Hikvision - Channel marketing manager
Education

Zhejiang University
2017 - 2019Master of Business Administration - MBA Mba
HangZhou Foreign language school
2003 - 2006Senior School
Southeast University
2006 - 2010Bachelor of Engineering Instrument Science &technology
Experience

梅特勒 - 托利多国际股份有限公司
May 2010 - Jan 2021Position: 2011/12~2012/12 Product Marketing Specialist2013/10~2014/10 Electronic Marketing Specialist 2012/12~Now Segment Marketing Specialist Responsibilities:1. Responsible for food segment sales and electronic marketing 2. Plan the food segment strategy and annual marketing strategy3. Set up and implement annual electronic marketing plan4. Responsible for marketing research & investigation, cooperate with global and local product team to provide marketing input and develop new products/solutions5. Responsible for new products/solutions develop, product boost and key customer management6. Responsible for leads generation and marketing campaign managementAchievement:1. Beat food segment's annual sales and OP budget2. Complete food and pharm penetration projects in Shandong, Sichuan and Henan3. Give training to direct sales and dealers covering 31 main branch companies and channel partner4. Develop and standardize the internal electronic marketing campaign execution process5. Yearly manufacture and update segment marketing and sales tools Show less Responsiblity1. Responsible for master data management, like migration and maintenance2. Optimize business process, develop the system to meet local business needs 3. To provide SAM training to end users as a trainer, to make sure users’ knowledge in continuous improvement4. Coordinate with other departments, including consulting company, SAP company, global colleagues and end users5. Set up data management process, guideline and document6. Lead a group to set up and implement data relevant projects 7. Responsible to train and evaluate new team membersAchievement: 1. Complete SAP system cut over on-time 2. Solve the problems related to SAM module after go live3. Support of IT applications, e.g. solving of incidents and change requests4. Finish production load for customer master data5. Finish end user training and get "satisfied level"6. Finish business simulation and give end user professional support7. Develop useful access & excel tools which improve group work efficiency8. Good practise of how to lead project and training interns9. Learn company organizational structure and operation mode10. Learn business process of sales and marketing11. Learn company's full range products12. Learn how to deal with different culture difference Show less
Channel management
Mar 2018 - Jan 2021Marketing Campaign Manager
Jul 2010 - Mar 2018Marketing Specialist
Dec 2011 - Oct 2016SAP Project Specialist
May 2010 - Dec 2011

Hikvision
Jan 2021 - nowChannel marketing manager
Licenses & Certifications

Marketing Basis 营销通论
EMKT CONSULTINGSept 2015
KAD
Mettler-Toledo International, Inc
MUP
Mettler-Toledo International, IncOct 2015
PSS
Mettler-Toledo International, Inc
Languages
- enEnglish,chinese
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