Maulid Dina Ayu

Experience

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  Wardah Beauty

  Dec 2022 - Jan 2024

  Wardah Youth Ambassador

  - Dynamic Role: Held a multifaceted position focusing on various aspects of marketing, content creation, event management, and personal growth, providing a comprehensive understanding of brand promotion and community engagement.- Content Creation: Created engaging and high-quality content that effectively promoted the Wardah brand, driving audience interaction and brand loyalty.- Event Management: Organized, managed, and executed events, ensuring successful planning, coordination, and implementation to enhance brand visibility and community involvement.- Self-Improvement Programs: Actively participated in self-improvement and professional development programs, enhancing personal skills and knowledge relevant to the role.- Negotiation Skills: Developed strong negotiation skills through interactions with various stakeholders, ensuring favorable outcomes for the brand.- Creativity: Leveraged creative thinking to develop innovative marketing strategies and content, ensuring the brand stood out in a competitive market.- Teamwork: Collaborated effectively with team members, fostering a cooperative and productive working environment.- Content Marketing: Utilized content marketing strategies to increase brand awareness, engagement, and conversion rates.- Organizational Skills: Enhanced organizational abilities through meticulous planning and execution of events and campaigns.- Social Media Management: Managed social media platforms, engaging with the audience, and implementing best practices to increase followers and engagement.- Brand Representation: Represented the Wardah brand with passion and professionalism, strengthening connections with the community and enhancing brand reputation.- Meaningful Experiences: Gained valuable experiences that can be confidently applied to future opportunities, demonstrating a strong foundation in marketing, event management, and brand representation. Show less

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  Partemar Apparel

  May 2023 - Nov 2024

  Social Media Manager

  - Content Creation and Customer Engagement: Manages the creation of engaging and relevant content, fostering strong interactions with customers to build brand loyalty and community.- Paid Advertising Campaigns: Plans and executes targeted advertising campaigns on platforms such as - - Facebook and Instagram to promote products, sales, and events, maximizing reach and return on investment.- Trend Monitoring: Stays up-to-date with the latest social media trends, tools, and best practices to ensure the brand remains relevant and competitive in the digital landscape.- Strategic Integration: Incorporates current social media trends and innovative tools into the overall brand strategy to enhance engagement and drive growth. Show less

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  Bloo Coffee

  Sept 2023 - Oct 2025

  - Content Creation: Develop engaging posts featuring coffee products, promotions, events, and behind-the-scenes glimpses to attract followers.- Community Engagement: Interact with customers, respond to comments and messages promptly, and foster a sense of community among followers.- Brand Promotion: Showcase the unique aspects of the coffee shop, including its ambiance, specialty drinks, and commitment to quality ingredients.- Customer Relationship Management: Use social media platforms to build relationships with customers, gather feedback, and address any concerns or complaints.- Promotion of Events: Advertise upcoming events, such as open mic nights or coffee tastings, to drive attendance and engagement.- Collaboration and Partnerships: Explore opportunities to collaborate with influencers, local businesses, or coffee enthusiasts to expand reach and attract new customers.- Analytics and Reporting: Track performance metrics, such as engagement rates and follower growth, to assess the effectiveness of social media efforts and make data-driven decisions. Show less

  • Social Media Manager

    May 2024 - Oct 2025

  • Barista

    Sept 2023 - Jul 2024
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  PT. Erajaya Swasembada, Tbk.

  Apr 2024 - May 2024

  Project-Based Virtual Intern: Digital Marketing Specialist Erajaya x Rakamin Academy

  - Digital Marketing Specialist: Specializes in enhancing online presence and driving engagement across digital platforms.- Technical Expertise: Combines full-stack development skills with creative strategies to develop comprehensive marketing solutions.- Integrated Approach: Encompasses both traditional marketing techniques and modern social media management, ensuring a holistic approach to brand growth.- Content Strategy: Excels in planning, creating, and curating compelling content that resonates with target audiences and aligns with brand goals.- Community Engagement: Fosters strong relationships with online communities through active engagement, prompt responses, and personalized interactions.- Brand Positioning: Focuses on highlighting the unique aspects of each brand to make them stand out in the crowded digital landscape.- Innovative Thinking: Stays ahead of digital trends and continuously learns to implement cutting-edge strategies.- Outcome-Oriented: Delivers measurable results, optimizes campaigns based on data-driven insights, and achieves business objectives. Show less

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  Santorini Greek Restaurant

  Aug 2024 - Jan 2025

  Social Media Manager

  As a Social Media Manager Intern at Santorini Greek Restaurant Bali, I manage and curate content across Facebook, Instagram, and YouTube, including post scheduling and video creation. I collaborate with influencers for brand-aligned meetups, oversee online restaurant information on Google and TripAdvisor, and design promotional campaigns. I also handle administrative tasks like responding to social media inquiries and managing reviews.

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  Bonia Corporation Berhad

  Feb 2025 - Aug 2025

  Social Media Content Creator Intern

  - Developing creative content that aligns with the brand identity of Bonia, Braun Büffel, and BAPE.- Creating and editing photos/videos for social media, campaigns, and website use.- Ensuring all content reflects a luxury, streetwear, or premium aesthetic, depending on the brand.- Engaging with followers through comments, DMs, and community interaction.- Monitor social media trends and apply them to the brand’s strategy.- Assisting in content planning for marketing campaigns and seasonal promotions.- Help track campaign performance and provide insights for improvement.- Researching fashion trends, competitors, and audience engagement.- Ensuring content stays relevant to luxury fashion. Show less