Oğuz Kansoy

Oğuz kansoy

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location of Oğuz Kansoyİstanbul, İstanbul, Türkiye
Followers of Oğuz Kansoy1000 followers
  • Timeline

  • About me

    SEM şirketinde Head of Customer Experience

  • Education

    • İstanbul bilgi üniversitesi

      2014 - 2016
      Graduate interactive marketing
    • İstanbul bilgi üniversitesi

      2008 - 2013
      Bachelor's degree management information systems, general
  • Experience

    • Mng technic

      Jun 2011 - Jul 2011
      Intern

      IT Intern

    • T&g workshop

      Aug 2011 - May 2014

      Responsible for setting overall digital marketing strategy. Executing e-marketing activities: Search engine marketing, e-mail marketing and SEO.Analyze and report marketing activities performance.• SEM (Search Engine Marketing) – Google AdWords account setup and creating tracking codes.Planning weekly/monthly AdWords campaigns. Create dynamic, GDN and search campaign.Manage annual SEM campaigns budget. Use keyword analyze tools (Google AdWords keywordplanner) for cost efficiency. Design remarketing campaigns for different networks and generatesegmentation rules.• Email Marketing – Planning weekly/monthly newsletters for subscribers. Analyze data and organizesegments for segmented marketing campaigns. Evaluate click reports and prepare detail briefs to 3rdparty creative agencies. Create e-mailing HTML’s and check e-mailing template for browsercompatibility.• SEO (Search Engine Optimization) – Weekly analyze SEO performance with using common SEOsolutions (SEOmoz, SEMrush, Alexa). Implement and check common SEO techniques. Prepare SEOaction reports according to reach defined targets in organic searches.• Reporting – Analyze and report performance of different traffic sources. Compare key performanceparameters according to organization’s position and KPIs. Show less

      • Digital Marketing Specialist

        Jun 2013 - May 2014
      • Intern

        Aug 2011 - Jun 2013
    • Sem

      Jun 2014 - now
      • Head of Customer Experience

        Feb 2023 - now
      • Senior Account Director

        Jan 2022 - Feb 2023
      • Account Director

        Feb 2019 - Jan 2022
      • Senior Account Manager

        Feb 2018 - Jan 2019
      • Account Manager

        Jun 2014 - Jan 2018
  • Licenses & Certifications

    • Google adwords display advertising

      Google
    • Google adwords mobil advertising

      Google
    • Google adwords search advertising

      Google
    • Google adwords fundamentals

      Google
    • Google adwords video advertising

      Google