Experience

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  Imaguru global

  Feb 2012 - Mar 2013

  Accelerator participant

  Founder of StartNewTeam (Social network for co-founders search)Results:- Assembled and led a cross-functional team comprising four developers, a designer, and QA professionals;- Scoped and managed a comprehensive product backlog, demonstrating strong organizational and prioritization skills;- Created prototypes for product design and user experience (UX), ensuring alignment with user needs and successfully built a Minimum Viable Product (MVP) within three months;- Successfully cultivated a user base of over 1000 users, actively engaging and responding to user feedback to iterate and improve the product;- Played a vital role in securing investment opportunities, contributing to the preparation of investment documents and applications, and confidently delivering pitches at conferences to attract financial support for product growth and development. Show less

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  Civitta

  Jan 2013 - Mar 2015

  Project manager/country manager

  Results: - Directed and completed six consulting projects, achieving project margin growth from 1% to 19%;- Played a pivotal role in achieving company break-even, contributing to the overall financial health;- Contributed to business development and sales efforts, identifying opportunities for product portfolio expansion and market penetration;- Served as the primary liaison between the company and its shareholders, presenting annual product performance results and strategic insights;- Established a legal entity in Belarus and assembled the initial team, enabling the company to explore new market and development opportunities;- Managed and cultivated a team, initially comprising 5+ members and growing to 13, to efficiently deliver high-quality consulting services. Show less

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  Case.by

  Mar 2015 - Mar 2019

  Founder/product manager

  CASE.BY is an e-shop catering to customers across Belarus, offering various ancillary products for cell phones such as cases, wall chargers, cables etc. As the founder, my primary goal was to bootstrap this project, driving it from inception to revenue generation. This hands-on experience in e-commerce and entrepreneurship has honed my product management skills, enabling me to deliver exceptional results and drive business growth.Results:- Bootstrapped e-shop, attracting 15,000 monthly unique visitors within 3 months;- Doubled conversion rate and increased AOV by 80% through strategic product optimizations;- Conceptualized, developed, and successfully launched a proprietary product line, overseeing manufacturing operations in China, and ensuring seamless product-market fit;- Spearheaded the strategic expansion of our market presence by establishing and managing five brick-and-mortar retail outlets, optimizing the customer experience and driving product adoption;- Oversaw a cross-functional team of 10+ individuals, expanding the company from a team of 4 to a workforce of 30 talented professionals. Show less

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  Akson holding

  Feb 2019 - Mar 2020

  Product manager

  Akson is a dynamic DIY marketplace operating in Eastern Europe, dedicated to assisting small and medium-sized enterprises (SMEs) in effectively reaching and serving customers online. Results:-Tripled the seller's activation rate by simplifying the listing process after conducting user interviews-Developed a comprehensive product roadmap by collecting stakeholder requirements in a transparent and regular manner-Implemented an efficient Kanban product development process that enabled cross-functional teams to work seamlessly, prioritize tasks effectively, and speed up product delivery Show less

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  Tripsider

  Mar 2020 - May 2022

  Product manager

  Tripsider is an adventure tours marketplace that operates in North American and Eastern European markets. I was responsible for growing revenue by optimizing user experience (tourists) through A/B tested improvements and continuous experimentation.Results:- Achieved a 25% increase in tour booking conversions through the successful implementation of various features after conducting a number of A/B tests which followed user interviews, observing user behavior, and market and competitor analysis;- Established efficient backlog grooming and prioritizing processes, enhancing product roadmap execution- Streamlined regular experimentation process, overseeing an impressive average of 20 hypotheses per month to drive revenue growth. Show less

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  Wegotrip

  Apr 2022 - Sept 2022

  Product manager

  WeGoTrip is an exceptional audio tour app that enriches travel experiences by offering immersive explorations of attractions and museums worldwide. I've been actively engaged part-time, focusing on fine-tuning conversion rates and laying the foundation for an experimentation loop. Results:- Boosted tour booking rate by 20% through the implementation of "Audio tour preview" feature after conducting a set of A/B tests which was followed by user interviews and observing competitors;- Established a systematic experimentation process within the team;- Restructured event-based analytics with new integrations and events taxonomy. Show less

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  Overgear

  May 2022 - Nov 2023

  Product manager

  Overgear is a thriving marketplace that caters to video gamers in North America and Europe, offering a wide range of products and services. My primary aim was to boost revenue by optimizing the activation rate by leading a cross-functional team.Results:- Increased in conversion rate from 3.5% up to 4.2% for first orders improving the listing, product, and checkout pages after data analysis and competitor research followed by A/B tests;- Decreased almost twice content features time-to-market by leveraging both in-house development and low-code tools;- Increased the number of ongoing marketing experiments and enhanced marketing campaigns performance by integrating external marketing software products;- Developed and executed a 12 month roadmap of features and experiments to increase the product Activation rate. Show less

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  Sberhealth

  Feb 2024 - now

  Senior product manager

  A leading MedTech marketplace, SberHealth allows you to book an appointment with a doctor in 1 minute anywhere in the Russian Federation.Results:- Boosted conversion from 4.8% to 5.7% by optimizing user-flow in collaboration with another product team after a series of interviews followed by A/B tests;- Decreased CAC for paid search ads by 30% in collaboration with the marketing and engineering department by introducing a new landing page solution;- Doubled AOV by getting buy-in from a key stakeholder to introduce new pricing strategy ;- Created a roadmap for 12 months securing resources within the marketing, sales, customer success, content, analytics and engineering departments;- Established an experimentation (Growth) process for the entire product unit (10 products managers as stakeholders). Show less