Experience

• 

  Bath & north east somerset council

  Jan 2012 - Jul 2017

  Primary school teacher

  PGCE qualified primary school teacher with experience ranging from reception to year 6.

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  Freelance

  Jan 2018 - Nov 2021

  Freelance paid search and paid social media manager

  Key responsibilities:Pitching my services to clients and winning accountsAuditing Meta and Google ad accounts.Identifying issues with account structure and technical issues and proposing solutions for improving performance. Developing Paid Search and Paid Social strategies based on clients budgets and objectives. Day to day management of Google and Meta ad accountsReporting results to clients and planning and implementing next steps. Key achievements:Eco Wood Rings Google Ads account management- Increased online enquiries for bespoke rings by 30% and sales revenue by 25% in 3 months. Frome Brewing Company - Doubled the Meta ROAS in the same monthAcademy For Yoga Training - Running lead campaigns to prospective Yoga teacher trainees for both online and in-person courses. Successfully launched a Lead gen campaign on Meta and booked out the course for 2 years running. Show less

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  Socially savvy eco

  Jan 2018 - Mar 2023

  Working as a Facebook Ads consultant and trainer, advising and teaching small businesses to effectively build and run ad campaigns themselves. Grow your business with strategic ad campaigns that target your audience and drive traffic to your website. Freelance Social Media Management for charitis and small local businesses. Worked with local charity Mentoring Plus. Built profiles on Facebook, Instagram and Twitter to connect with other local businesses, raise awareness of volunteer opportunities and fundraising.Other businesses I have worked with to grow their online profiles include: Kidd and Bear, Flower Be, Lola Swift, Bath Yoga Studio, Academy for Yoga Training., Teeny Greeny, Yippee Adventures.

  • Freelance Social Media Consultant & Trainer

    Jul 2018 - Mar 2023

  • Founder

    Jan 2018 - Mar 2023

  • Freelance Social Media Manager

    Jan 2018 - Feb 2021
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  Fashion & fairytale

  Sept 2019 - Nov 2020

  Social media consultant and events co ordinator for the not for profit fashion & fairytale

  In celebration of Bath’s status as a leading historical centre of fashion, and home to the renowned Bath Fashion Museum, we are excited to announce a community, sustainable fashion competition and exhibition, entitled, ‘Fashion and Fairytale’, to be held in the Assembly Rooms in August 2020. We are delighted to be collaborating with green energy firm and exhibition sponsor Pure Planet.Find out more here https://www.fashionandfairytale.com/

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  Frahm jacket

  Nov 2020 - now

  Nov 2020 - PresentKey Responsibilities Managed and grew the Meta and Google ad accounts at FRAHM jacket independently.Responsible for channel budgeting and forecasting based on key metrics using historical dataGenerating high quality leads and building remarketing funnels for conversion campaigns. Led day-to-day operations in Google Ads, including optimising Performance Max and Search campaigns, maintaining product feeds in Google Merchant Centre, writing copy, asset management and analysing and reporting on results to the wider team with actionable insights that inform our greater product and creative strategy. Designed and executed day-to-day operations in Meta, including audience testing, competitor research, creative strategy development, budget pacing, and campaign optimization for effective scalingProvided accountability across Google and Meta by leveraging in-platform metrics, Google Analytics, and Shopify data to report results to the broader team with actionable insightsDemonstrated effective communication and project management with internal teams and external agencies, utilizing tools such as G Suite, Slack, and Asana.Key Achievements Managed ad spend exceeding six figures on Google and Meta Ads at FRAHM, delivering an average return on ad spend of 7.5X in Google Ads and 4.5X in Meta since the inception of the accounts.Successfully utilized Paid Media to expand the email database and secure high-quality leads at an average cost per lead (CPL) of £0.90, generating over 35,000 leads. Campaigns with an average spend of 10k per campaign recovered costs in the same month, achieving an average ROAS of 3X within 90 days, and a ROAS exceeding 9X beyond 90 days. Show less

  • Senior Advertising Executive

    Nov 2021 - now

  • Paid Social Media Ads Manager

    Nov 2020 - Mar 2023
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  Webtopia - ecommerce scaling experts

  Jan 2021 - Nov 2021

  Key responsibilities Client-focused role at Webtopia, a DTC e-commerce agency, managing accounts for prominent clients like Kokoso Baby, Dower & Hall, Happy Parent, Happy BabySpearheaded the development and execution of comprehensive paid social campaigns for e-commerce businesses utilizing Meta ads, leveraging data-driven insights and market analysisConducted in-depth research to define client personas and crafting compelling messaging hooks to resonate with target audiencesFormulated end-to-end marketing funnel strategies, collaborating closely with Google and Klaviyo teams to create and implement multi-channel media plansEngaged with clients to establish media forecasts and align on campaign goals for optimal performanceDesigned and implemented A/B testing strategies for copy, creative elements, and audience segmentation to enhance campaign effectivenessManaged the creative strategy, liaising with creative and design teams to ensure alignment with campaign objectivesConducted thorough campaign analysis and optimization, identifying growth opportunities and recommending new strategies to enhance performanceProvided detailed performance reports on all paid campaigns to key stakeholders for informed decision-makingStayed abreast of competitive social landscape, emerging digital trends, and offered strategic recommendations for continuous improvement and innovation.Key Achievements:Planned and executed the first Black Friday Sale for a London based jeweler. They grew their database by 25% and recorded record monthly sales with a reduced CPA of 65%. Consistently delivered a 3x ROAS for a London-based antenatal class with a target ROAS of 2x.Planned and Launched a successful UGC campaign for a baby brand looking to profitably scale their ad spend across Google and Meta. We were able to scale and double their ad spend in 2 months whilst maintaining their target ROAS. Show less

  • Campaign Manager

    Jan 2021 - Nov 2021

  • Campaign Manager

    Jan 2021 - Sept 2021