Experience

• 

  Accenture

  Jan 1996 - Jan 2003

  Marketing communications manager

  I worked with Accenture during the years of when 2 main brand changes happened. I was lucky to be part of the international branding team, working from planning up to the international launch and local implementation. Sincerely since then, I have not experienced such interesting and professionally coordinated worldwide branding projects. Besides supporting the international braning team my responsibilities were:Lead the new brand introduction and communication in the Hungarian market as a result, Accenture was ranked as number 1 as preferred consulting company.Adapt and implement corporate/global PR and Event Programs within the marketDevelopment of local marketing campaigns based on global strategy, as a result won 2 prizes: "Best B2B Campaign of the year " and "Most Innovative DM Campaign" Participation in global and regional marketing activities to develop Accenture image,Support of local sales activities with the development of local marketing materials, brochures, website, events, conferences.Leading and coordination of Accenture's recruitment group advertising activities in all CEMA . Show less

• 

  Ibm

  Jan 2003 - Jan 2007

  Head of marketing and communications / country marketing manager

  Lead and manage IBM Hungary's marketing team Responsible for the local brand management of a leading worldwide blue chip brand Local marketing strategy development integrated into IBM's regional strategy Marketing function optimization to transform it into an effective lead generation machine with clear processes and KPIs behind it.Budgeting, controls and reporting to CEMAIntroduced new communication programmes to raise IBM image in HungaryDeveloped innovative marketing campaigns to support IBM local sales activitiesCoordination of IBM Hungary's business units' marketing activities. CSR and sponsorship programs development Show less

• 

  Intercomp global services

  Jan 2008 - Jan 2012

  International marketing and product manager

  Responsible for the start-up company's new international brand strategy, business and image developmentMarketing strategy development to introduce new services in the international market,Responsible for all demand generation activities including new media campaigns, website management, and e-communicationsSales support activities planning and execution, CRM Leading the coordination of international sales activities in EMEA and the Americas.

• 

  Saxo bank

  Jan 2012 - Jan 2015

  Head of marketing

  In a highly competitive financial services market strengthening corporate brand and support sales team to increase revenue.Lead company’s marketing strategy development and execution - B2B and B2CRaise corporate awareness and support business development Marketing management ( strategy, process development, KPI, CRM)Developing creative marketing activities in line with sales objectivesExecution and measurement of digital campaigns - innovative apps, landing pages, competitions PR and communication campaigns including, blogging, radio podcasts and many more.Analysis of competitive environment and consumer trendsProduct marketing Show less

• 

  Consell translations cee ltd.

  Jan 2016 - Jan 2019

  International marketing manager

  International Marketing Manager B2B . Implement, revamp and manage the entire marketing and business segment of the company in order to maintain growth. Main responsibilities:- Business Marketing (Strategy, Segment, Services, BI, CRM)- Marketing Communication - B2B Demand Generation - Customer Relationship Management - Localization Industry

• 

  Oxford university press

  Nov 2019 - Feb 2022

  Senior marketing manager

  Oxford Languages - Lexical data for the AI industry, ML, NLP, MT Develop B2B marketing strategies that drive brand growth, lead generation and build profitable business relationships.Develop campaigns and map out innovative tactics based on understanding of product roadmaps and potential customers need.Partner with customers to explore and develop cooperative marketing programmes.

• 

  Clario

  Jul 2022 - now

  Project manager

  Develop comprehensive project plans, define project scope/objectives and manage the whole project till its successful delivery. Effectively allocate resources, track progress, and manage project budgets, ensuring on-time and within-budget delivery. Strong collaboration with stakeholders, including clients and vendors. Identify and assess project risks, develop mitigation strategies.