Edward Lin

Experience

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  Military Police Armored Infantry 239 Battalion

  Jul 2008 - Jul 2009

  Squad Leader / Corporal

  1. Assisted in Pre-International Arms Procurement presentation and media publication 2. Supervised a squad in 2009 New Year (Presidential) Security Mission. Honored with Golden Medal for mission accomplishment and excellence

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  Chirogate International Inc.

  Aug 2009 - Aug 2010

  Purchasing Specialist

  。Created effective cost-down strategies and maintained order tracking system that minimized annual expenses by 10-15%。Established strong partnerships with vendors which enhanced post-sale service and logistics management 。Co-managed over 200 international pharmaceutical manufacturing outsourcing/purchasing projects

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  Fox (Film, TV and Sports)

  Aug 2011 - Feb 2012

  Marketing Intern

  Marketing Intern:。Drafted marketing strategies for movies yet to release in Taiwan market based on different analyses. Plans including budgeting, promo materials displaying, direct Internet marketing, and publicity or media pitching. 。Communicated with PR/ad agencies for initial marketing ideas pitching, creative needs, event planning, and media buying. 。Conducted field research by updating political maps of the market, checking theaters, and filing territorial box-office report.。Initiated marketing research titled “The Effectiveness of Co-Branding in Movie Marketing” limited in Taiwan region.Translator: 。Translated film-related materials from English into Mandarin Chinese including Featurettes, Director/Producer/Actor Interviews, Production Notes, and Forewards. Show less

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  University of California, Riverside

  Sept 2011 - Jun 2012

  Teaching Assistant

  。Assisted professors with overseeing students' academic progress for assignments, exams, presentations, and projects. 。Experienced in courses such as Management Communication, and Introduction to Financial Management.

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  Ogilvy

  Jul 2012 - Apr 2014

  Account Manager

  。Managed a team of three to execute online/offline marketing campaigns for Nestlé, Triumph, and Mercedes-Benz。Developed strategic touch points that speak to target audience and work well among advertisers, digital media, and sales/retailers。Tracked the data/performances of each campaign and proposed optimized solutions to ensure reach of KPI or quantifiable results 。Contributed to the materialization of co-branding partnerships across parties including the clients, the collaborators, and the vendors 。Coordinated with different functional disciplines within Ogilvy Group to be assure of the success of varied projects Show less

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  Yahoo

  Aug 2014 - Jul 2019

  。Established Yahoo’s thought leadership via campaigns and various trade marketing approaches。Developed GTM strategy for the ad platform businesses to accelerate incremental revenue growth 。Built a community of 70+ programmatic digital media traders via quarterly meet-ups and activities, resulting in 81% increased usage intent for Oath Ad Platforms。Partnered with global Flurry team to introduce user growth and monetization opportunities to startups. 。Planned and executed Yahoo EC digital campaigns for SMB leads generation and reduced media spending by 56% 。Created ad product stories for China and amplified branding opportunities in GMIC-Beijing and MWC-Shanghai。Produced a B2B show that attracted 300K+ organic views in a year。Oversaw a B2B site and its social accounts. The site was voted one of clients’ TOM choices for digital news。Spoke in roadshows and in universities to strengthen the awareness for Yahoo's affiliated brands Show less 。Strengthened Yahoo’s SOV in verticals such as H&B, Pharma, and Retails in forms of seminars, awards, or forums 。Managed Advertising Yahoo TW site and its Facebook page, lifting monthly reach by 7X and engagement by 9X 。Raised awareness for Tumblr creators’ program by working with teams in NY, DE, and AUS 。Rolled out APAC Sales Training Conference with the global training team, HK, and SG B2B teams 。Instructed “Content Marketing 101” internally for PR, Media, and Sales teams 。Prepared high-level speeches or presentations for Yahoo TW leaders in higher management Show less

  • Assistant Manager

    Apr 2019 - Jul 2019

  • Sr. Specialist of B2B Marketing, Taiwan & China

    Apr 2017 - Mar 2019

  • Specialist of B2B Marketing, Taiwan

    Aug 2014 - Apr 2017
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  Amazon Web Services (AWS)

  Jul 2019 - now

  • Sr. Digital Marketing Manager

    Apr 2022 - now

  • Digital Marketing Manager

    Jul 2019 - Apr 2022