
Jongseok Na
Research Assistant

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About me
COO of Kimcaddie
Education

서강대학교
-학사 Management Science동아리와 학회:WAVB (Strategic Consulting Club), 17th President • Organized club sessions including environmental analysis, strategy formulation and social events• Studied various business frameworks and applied them to perform analysis on industry structure• Fundraised more than 150% of the previous members by winning a cash prize from LG Electronics and arousing attention to alumni to the club through launching club magazine, thereby getting endowmentsAwarded from KT(Korea Telecom) ‘Hotspot’ Marketing Project- Created a new marketing… 더보기 • Organized club sessions including environmental analysis, strategy formulation and social events• Studied various business frameworks and applied them to perform analysis on industry structure• Fundraised more than 150% of the previous members by winning a cash prize from LG Electronics and arousing attention to alumni to the club through launching club magazine, thereby getting endowmentsAwarded from KT(Korea Telecom) ‘Hotspot’ Marketing Project- Created a new marketing model combined with CSR using Fintech concept to enhance brand value as a national telecommunication company2nd Place Team from LG Electronics Strategic Project- Presented new carry-in appointment service models aiming to enhance customers’ reservation rate before visiting service centers when their products are out or order- Developed strategies by aggregating data from surveying customers, interviewing branch officers and researching treatises about consumers’ behavior 더보기 취소
Experience

Booz & Company.
Feb 2014 - Mar 2014Research Assistant• Participated in a local university’s multi campus strategy project, including diverse branch strategies from local universities by branding its new campus• Aggregated global ranked universities’ fact data and categorized to set a benchmarking case

Procter & Gamble
May 2014 - Jul 2014Competitive Intelligence (CI) Project Member• Participated in a project of analyzing competitor’s (local cosmetic corporation’s hair & body-care divisions) growth strategies and operating systems• Analyzed competitor’s profit/loss statement and past strategies by checking innovation cycle, resource allocation, etc. to predict its future strategy

Strativia
Mar 2015 - Jul 2015Project Specialist (Intern)• Investigated competitors’ website storyboards and SNS marketing strategies to build benchmarking cases• Managed web developing and UI/UX designing projects by connecting clients and worldwide outsourced human resources
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Hyundai Motor Company (현대자동차)
Jul 2016 - Aug 2019AssociateCustomer Experience IT Planning Team• Participated in on/off-line marketing projects and led the collaboration with the marketing division and partner companies that are responsible for web/app development• Diagnosed projected budget of each project to prevent unnecessary or excessive investment by suggesting better alternatives than options proposed by marketing div. including hardware, software and consulting service

Kimcaddie
Dec 2018 - nowCOO / Co-founder
Licenses & Certifications

Certified Investment Manager
KofiaDec 2017
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