Andrea Willige DipM MCIM MPRCA

Experience

• 

  Quest

  Jan 1994 - Jan 1994

  Intern
• 

  Amenda Presseagentur

  Aug 1997 - Dec 1998

  Trainee/Junior consultant (Volontariat)

  I was involved in planning and implementing PR and advertising campaigns for financial, engineering and IT accounts. The agency also produced business supple¬ments for Frankfurter Allgemeine Zeitung, and I managed reports on topics including insurance, venture capital and innovation.

• 

  Roger Staton Associates

  Jan 1999 - Jan 2004

  Account Manager

  I joined the consultancy as senior account executive and was later promoted to account manager, handling clients including Ericsson, Convergys, Tellabs and Osram.

• 

  LHS

  Jan 1999 - Jan 1999

  PR Specialist

  Reporting to the vice president for corporate communications, I handled trade and business media relations in EMEA, working closely with the marketing communications, events and investor relations teams to promote the company’s telecom billing solutions.

• 

  Six Degrees - PR that connects

  Apr 2004 - Nov 2016

  As one of three business unit directors, I led technology client accounts for both blue-chips and high-growth companies. My work comprised strategic and tactical campaign planning and implementation across traditional and new media; creating strategic PR and marketing content across all client accounts; account, team and line management. I also had management responsibility for marketing. Planning and implementation of communications strategies for telecommunications and IT clients, specialising in campaign strategy, corporate PR, media relations, industry analyst relations and copywriting. Member of the management team with responsibility for marketing.

  • Director, Business Technology

    Jan 2012 - Nov 2016

  • Senior Consultant/AD

    Apr 2004 - Jan 2012
• 

  Formative Content

  Nov 2016 - now

  Creating compelling, journalist-led corporate content, social media and marketing campaigns for large multinational B2B organisations in energy, technology, engineering, finance, and FMCG. www.formativecontent.com

  • Senior Writer & SEO Lead

    Feb 2022 - now

  • Senior Writer

    Nov 2019 - now

  • Account Director / Senior Consultant

    Nov 2016 - Nov 2019