Polina Surchalova

Polina surchalova

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location of Polina SurchalovaMoscow, Moscow City, Russia
Followers of Polina Surchalova506 followers
  • Timeline

  • About me

    Director Key Accounts at Ekvio

  • Education

    • Volga region academy of public administration named after p.a. stolypin

      1998 - 2000
      Bachelor's degree law

      Activities and Societies: Graduated with Honors

    • Educational Institution

      1994 - 1998
      Bachelor's degree state and municipal management
  • Experience

    • Several companies

      May 1993 - Jun 2001
      Executive / supervisor

      Several positions of Executive and middle management level with responsibility zones in Finance, Accounting and Sales

    • Philip morris international

      Jul 2001 - Jan 2003
      Territory executive

      Ensure product distribution, retailers and key accounts engagement in assigned territory

    • Philip morris international

      Mar 2003 - Dec 2015

      Ensure budget and brands development activities planning for 4 affiliates in order to achieve key organizational targets Drive profitable growth of the business in terms of volume, share of market and share of consumers by implementing brand, trade and consumer strategies in frames of agreed budget.build and develop an empowered organization to reach leadership in the marketplace Ensure that field sale organization (jobs, structure, sizing and operational standards) is evolving in line with business strategies in the most efficient and effective way having a leading role in all related projects Plan operational activities for field force (150+ employees) in order to support targets achievement in line with brands deployment strategy Develop relevant trade marketing toolboxes for area filed force, validate with HQ and cross-functional departments (legal, taxation) and share best practice among other areas Manage team of 6 Territory Executives and 1 Consumer Engagement Executive to achieve sales, distribution and consumer engagement targets. Ensure product distribution, key suppliers engagement and contract conditions implementation for general trade, national and local Key accounts in assigned territory (Saratov City and Oblast) Lead contracts with National Key Accounts Dixi, BP and TNK Manage team of 10 Executives to achieve sales and distribution targets. Lead 15 key local key accounts. Ensure product distribution and contract conditions implementation for national and local Key accounts in assigned territory (Moscow City, Oblast and Gold Ring) Optimize reporting set-up and prepare regular reports vs KPIs on Area field force performance Ensure product distribution and contract conditions implementation in outlets of National Key Accounts in assigned territory (part of Moscow city and oblast). Managing 2 merchandisers Plan and implement consumer engagement activities – promoters, brand parties, plug-ins; ensure product distribution in HORECA channel and key venues engagement in assigned territory (Saratov city and oblast). Hiring, training and managing promoters’ team.

      • Commercial Planning Manager

        Jan 2014 - Dec 2015
      • Field Sales Manager - Moscow oblast affiliate

        Jul 2013 - Jan 2014
      • Organization Development Project Executive

        Jan 2012 - Jun 2013
      • Area Filed Operation Planning Executive

        Feb 2011 - Jan 2012
      • Area Trade Marketing Executive

        Jan 2010 - Jan 2011
      • District Supervisor

        Dec 2008 - Dec 2009
      • National Key Accounts Executive

        Dec 2007 - Nov 2008
      • Key Accounts Supervisor

        Jul 2007 - Dec 2007
      • Sales Information Executive

        Apr 2006 - Jul 2007
      • Key Account Territory Executive

        May 2004 - Mar 2006
      • Consumer Engagement Executive

        Mar 2003 - Apr 2004
    • E.queo

      Jan 2016 - Oct 2019
      Head of business development
    • Ekvio

      Oct 2019 - now
      Director key accounts
  • Licenses & Certifications

    • Certified traner core business simulation

      Stratex networks
      Mar 2012
    • Problem solving & decision making

      Philip morris international
      May 2008
    • Econimics in transition period

      Central european university
      Jul 2000
    • Business acumen

      Philip morris international
      Oct 2014
  • Volunteer Experience

    • Vice-President of Saratov Affiliate for Students Exchange Project

      Issued by AIESEC on Jan 1997
      AIESECAssociated with Polina Surchalova