Experience

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  Tv7

  May 2011 - Aug 2011

  Intern at political talk show "direct democracy"

  - Preparation of full analysis of other TV productions with similar content- Information processing and monitoring

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  Bulgarian ministry of regional development and public works

  May 2012 - Jul 2012

  Intern at public relations department

  - Elaboration of monitoring- Writing press releases for specific past or upcoming events- Participation in organising events related to the activities of the Ministry

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  Mesk group ltd

  Jan 2013 - Feb 2013

  Internship

  - Participation in the elaboration of marketing/communication strategy of the launch of Tonino Lamborghini Energy Drink on the bulgarian market- Maintaining the local social media profile of the product- Preparation of presentations and detailed report of the company's activity- Maintaining activities related to the distribution- Organising product promotions

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  Btv media group

  Oct 2013 - Jan 2014

  Intern at the marketing department

  - Preparation and distribution of press releases- Preparation of internal documents- Maintaining web and social media profiles

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  Dsk bank

  Jan 2016 - Aug 2022

  Marketing expert

  • Participation in development of marketing campaigns. Manage the creation of all marketing collateral for product launches including TV, radio, print, online and mobile: direct and e-mail marketing, landing pages and micro sites, Facebook campaigns, digital banners, outdoor signage, flyers, brochures.• Working tightly with creative and media agency in order to achieve goals and meet deadlines. • Assist in the execution of the external and internal design decoration of the bank branches.• In collaboration with the product departments, sales and PR teams ensured the communication is implemented according to the business strategy, products concept and brand guidelines.• Check and report performance of media plans.• Manage the elaboration of flyers and brochures. Coordination of their distribution within the bank network.• Support role in event management (BTL)• Organise internal pitch to find companies who can provide advertising materials with the best price – quality ratio. Show less

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  Dgtalents

  May 2023 - now

  Digital marketing strategist

  Digital Marketing Specialist | Strategy | Content | SEO | Social MediaCrafting impactful digital marketing strategies that drive brand growth across diverse industries. At DGTalents, I help businesses—from tech startups to e-commerce brands, beauty, IT, agriculture, etc. —amplify their online presence.Key Responsibilities & Expertise:✔ Developing tailored digital marketing strategies to align with business goals✔ Creating posting plans and content calendars for social media engagement✔ Copywriting and conceptualizing design ideas to enhance brand storytelling✔ Implementing SEO optimization to improve website rankings and visibility✔ Conducting in-depth market research on trends, tools, and industry insights✔ Writing website content that captivates audiences and drives conversions✔ Running and optimizing Facebook campaigns to boost reach and ROI✔ Crafting social media strategies that increase engagement and brand awareness Show less