
Timeline
About me
COO | Lash lift & brow lamination production | Private label
Education
Tallinn university
2011 - 2013Master's degree communications management, intercultural communicationEurouniversity
2005 - 2009Bachelor's degree english philology, translation/interpretation
Experience
Transcom-estonia oü
Aug 2004 - Jun 2007Customer service representative/team leader (call centre)● Customer service of one of the biggest mobile service providers in Estonia - Tele2● Evaluating calls, supervising new members of customer service● Up and cross sale● Back office tasks
Mcb finance group
Jun 2007 - Feb 2013● CMS support: writing and managing SEO friendly content for the Estonian, Russian, and Australian website● Marketing campaigns: web, e-mail, radio, TV, print● Setting up and developing marketing centralization and localization activities between the offices in Estonia, Latvia, Lithuania, Finland, and Australia● Coordinating projects, campaigns, and communication● Marketing materials: negotiating best deals, organizing the production, coordinating with partners● Coordinating and prioritizing the workload and timetable of 2 designers● Close collaboration with a PR agency, developing PR processes● Sponsorship accounts management: close co-operation with the Estonian Volleyball Federation and Estonian start-up initiative, Garage48● Channel Management: cooperation with Maxima chain stores all over Estonia. Training their customer service representatives (in Estonian and Russian language), serving as their contact person, monitoring performance and creating strategies to improve it. Negotiating contract terms and conditions● Media monitoring, competitor monitoring● Social media: creating and updating content of the corporate Facebook and blog● Representative blogger for other blogs ● Writing industry relevant articles ● In house software testing and proposals for development● Translating ● Contact person for partners and colleagues in different countries● Recruitment Show less I joined MCB Finance Estonia when it was a young start-up. My biggest challenge and achievement in this role has been setting up and developing customer service processes and standards of quality. I also recruited and trained the customer service professionals in the Estonian office.The young and innovative field of online consumer lending has witnessed and adapted to numerous changes in regulations over time. Thanks to this, I have learned to love and value the fast-paced environment of constant progress and changes.Main daily tasks:● Background check● Credit evaluation● Money transfers● Customer service by phone, e-mail, fax, face to face● Testing and proposing changes to the back office software ● Translating ● Copywriting Show less
Marketing Project Manager
Jan 2011 - Feb 2013Loan Officer
Jun 2007 - Jan 2011
Impresslashes
Jun 2013 - Jul 2015Founder● Classic Eyelash Extensions● Russian Volume Lashes● Marketing and client acquisition ● Creating and editing content of the website and social media
Transperfect translations
Aug 2013 - Jan 2014Project coordinatorI worked in the life sciences department that handled translations of medical texts and clinical trials. I was responsible for the entire life-cycle of projects.● Establishing and maintaining excellent relationships with contract translators and proofreaders globally● Coordinating with quality personnel to ensure that the translation perfectly complies with instructions and ISO standards and is linguistically perfect● Carrying out a final eye on all translations
Mediabrands digital oü
Aug 2015 - Nov 2023● Strategy creation● Buying digital media● Managing all aspects of a campaign: media planning, creation of both online and offline materials, copywriting, translations, setting up campaigns, optimisation and analysis of the results
Digital Marketing Team Leader
Oct 2018 - Nov 2023Digital Marketing Project Manager
Aug 2015 - Sept 2018
Lami super booster
Aug 2018 - nowCoo and co-ownerEstablished in Italy in 2016, Lami Super Booster brand has gained global acclaim.We've developed a cutting-edge range of professional lash lift and brow lamination products, along with top-notch items for home use.Our mission is to deliver safe, stable, and high-quality products that produce consistent results. 💼 Private label expertise: We also specialise in private label cosmetics for eyelashes and eyebrows. Lash lift and brow lamination lotions, makeup removers, serums and various beauty products, all exclusively MADE IN ITALY. Our production complies with EU ISO22716 standards, featuring tested formulas crafted by a team of Lash and Brow Techs and expert chemists with over 10 years of experience.🌐 We offer international certifications, rapid production times, and Minimum Order Quantities (MOQs) ideal for both established companies and startups. Show less
Licenses & Certifications
Ad serving fundamentals
AdformApr 2021Adobe photoshop
Estonian academy of artsDec 2022Adobe indesign
Estonian academy of artsFeb 2023Google video ads certification
GoogleDec 2020Google ads display certification
GoogleDec 2020Google ads measurement certification
GoogleDec 2020Dsp fundamentals
AdformApr 2021- View certificate
Facebook certified digital marketing associate
FacebookAug 2019
Volunteer Experience
Volunteer
Issued by SA Eesti Inimõiguste Keskus (Estonian Human Rights Centre) on Jul 2020Associated with Kati Larionova
Languages
- enEnglish
- ruRussian
- esEstonian
- itItalian
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