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Hsin-Jung Chung

Hsin-Jung Chung

SEO Copy writer

Followers of Hsin-Jung Chung1000 followers
location of Hsin-Jung ChungSingapore, Singapore

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  • Timeline

  • About me

    Product Marketing | Startup | Tech | AI | Automobile | FMCG | B2B & B2C | Go-To-Market | Marketing Strategy | User Growth | Digital Marketing | Demand Generation | Brand Management | PR & Marketing Communication

  • Education

    • National Taipei University of Education

      2011 - 2014
      Undergraduate Chinese Language and Creative Writing 83.11

      Activities and Societies: - Guitar club Key modules: Chinese Literature, Creative writing, Copy Writing, Editing, Interviews. Built strong abilities of critical, creative thinking in this period, endued me an unique viewpoint toward the world and avoided everything getting stuck in a rut, in the meantime, gained the skills of copy writing, stories telling and communications which laid foundations for my marketing-related master degree.

    • University of Leeds

      2015 - 2016
      Master of Arts (M.A.) Business Merit

      Key modules: Advertising, Marketing communications, Social media marketing, Marketing research, Public relations, Consumer behavior, Media planning and strategy, Brand managementStudying abroad in the UK was a valuable experience for me no matter for social skill improvement or marketing abilities building, Leeds business school focused on both academic underpinning and practical training, my final dissertation was the project which cooperated with ''Temperate Systems'' company in York… Show more Key modules: Advertising, Marketing communications, Social media marketing, Marketing research, Public relations, Consumer behavior, Media planning and strategy, Brand managementStudying abroad in the UK was a valuable experience for me no matter for social skill improvement or marketing abilities building, Leeds business school focused on both academic underpinning and practical training, my final dissertation was the project which cooperated with ''Temperate Systems'' company in York (Shown in working experiences part) and passed with merit. Show less

  • Experience

    • Webcertain

      Sept 2016 - Dec 2016
      SEO Copy writer

      As a master's degree intern, I built SEO, PPC and copywriting for Webcertain, an international marketing and advertising company which operated in York. • Worked for various industries such as education agencies, FMCG and technology products, such as Sony and Hp.

    • Veda International Corp.

      Apr 2017 - May 2018

      Veda was a marketing agency specializing in consultancy services for social media strategy, PR planning, and campaign management. I managed clients from diverse industries, including Mercedes-Benz, smart, 3M, Yuanta Financial Holding, Citi bank and Synopsys.Achievements:- Developed Marcom strategies for new product lines for Mercedes-Benz and Smart, resulting in a 55% increase in PR value in 2017 compared to the previous year. - Executed 25+ events for clients, including product launches, trade shows, seminars, and media campaigns. Show less

      • Account Executive

        Apr 2017 - May 2018

      • Account Executive

        Apr 2017 - May 2018

    • Aston Martin Lagonda Ltd

      Jun 2018 - Oct 2022
      Marketing Specialist

      Initiated a comprehensive digital transformation plan, encompassing digital marketing and PR strategies, for the high-end automotive brand. Led the go-to-market strategy for the all new product, DBX, from inception to launch.Achievements:- Led digital marketing strategy across various platforms (Google Ads, paid search, YouTube Ads, Facebook/Instagram Ads, Line LAP, etc.) for all product lines, resulting in an 11.7% increase in ARR and a 29% rise in MQLs in 2021.- Developed a GTM strategy for the new product DBX, taking it from concept to launch. DBX revenue contributed 35% to the total revenue in 2021.- Enhanced conversion efficiency and implemented cost-effective digital marketing strategies, leading to an average 61% decrease in Cost-Per-Lead.- Managed official social media accounts, actively engaging with target audiences, achieving an 11% engagement rate on Facebook, and increasing followers by over 10% on average monthly.- Crafted a PR strategy tailored to each product's stage in the PLC. Led 15+ press conferences, with an average of 50+ media exposures per event. Collaborated with KOLs and Youtubers, resulting in over 1.2 million views. Show less

    • Truescope

      Oct 2022 - Oct 2024
      Marketing Manager

      Truescope: A fast growing SaaS platform leveraging AI to deliver real-time insights from mainstream and social media.Achievements:- Initiated a growth strategy and ensured its alignment with annual revenue targets, resulting in a 378% increase in MQLs and over 20% ARR growth in 2023.- Analyzed customer and industry data to develop user personas and pinpoint growth opportunities, resulting in a 58.10% decrease in Cost-Per-Lead in 2023 compared to the previous year.- Planned and managed a variety of marketing events, including conferences, seminars, client gatherings, and co-branding partnership events, achieving a 607% ROI in 2023.- Through content marketing efforts, generated 10k+ organic impressions and boosted organic followers by 68% on LinkedIn page in 2023 to increase brand awareness and visibility. - Implemented an efficient workflow for cross-functional teams. Led an outsourced agency team, collaborating with CX, product, and sales teams to develop product positioning, messaging and accelerate the pipeline. Show less

    • DConstruct Robotics

      Dec 2024 - now
      Marketing Manager

  • Licenses & Certifications