
Nadine Awad MAHFOUZ

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About me
Sr. Head of Product Marketing at TPAY MOBILE
Education

Economics and political science, French section, Cairo University
1999 - 2003Bachelor's degree Economics Very goodstudied Economics at Cairo University, French section

Notre Dame College
1987 - 1999Thanaweya amma French schoolFrench school
Experience

Orange
Jul 2004 - Feb 2020-Build the yearly plan for content new/ongoing launches for entertainment, music and video.-Prepare yearly forecast of new subs acquisitions, expected revenues of current services and planned new ones. And accordingly, submit the yearly budget.-Work closely with communication team, to ensure all launches are well communicated on media channels.-Prepare performance report for ongoing services on daily, monthly basis, and monitor its performance versus the forecasted numbers, in order to make sure all KPIs are achieved.-Handle all partners agreements/contracts, and hold regular meetings to maintain a proper relationship and a better position in the market.-Maintain a solid relationship with all the partners and conduct periodically meetings to assure the fulfillment of the agreement and a proper alignment.-Identify and screen new potential opportunities with the major market players to serve the VAS and Content segment and bring the best value to the company.-Work closely with the team on Business cases/ analysis before any new launch, to make sure it will be profitable for the company, as well to support the decision making of the partnership execution .-Recognize the market needs through an extensive knowledge of the current market conditions, as well as competition, to support the selection of new partners/services.-Responsible for preparing the partnership business yearly plans including goals, timing, revenue and profit projections, business requirements and risk projections.-Analyze the deal requirements, and define the benefits and the expected outcomes based on the company objectives and strategy.-Negotiate and close deals to achieve the best financial results for the company.-Supervise the team Handling of different marketing activities with partners to ensure continuity of augmentation.-Coordinate closely with internal teams to maximize revenues and bring the best value out of both; the new and existing partnerships. Show less •Achieving overall business goals and KPI's for Mobile Broadband & Mobile Internet by increasing Revenues and usage of Internet users.•Developing and managing a complete connectivity value proposition that includes Mobile Broadband, Mobile Internet, ADSL, and promoting data enabled devices to stimulate usage.•Participates in Mobile Broadband/Mobile Internet strategy discussions and in setting an overall target for consumer market through on-going segmentation of data usage needs to design attractive value propositions accordingly. •Collaborate with marketing communications to execute product promotions, designs and communications consistent with marketing strategy.•Analyzing information to help set the sales forecast and financials and creating new ideas for consumer market.•Analyzes historical product launches and promotions, and reporting post launch results, directions and vision.•Analyzes market, consumer, and competitive information to support head of segment in setting new product pricing, positioning, communication and brand identity.•Leads and collaborates with research & technology to develop and execute Mobile Broadband/Mobile Internet products and services enhancements to improve customer experience.•Works with all sales channels to identify opportunities to generate incremental sales and/or profitability. Show less
manager, digital Vas and partnership, marketing dept.
Apr 2019 - Feb 2020Sr. Supervisor, Mobile Internet & Mobile Broadband, Marketing dept.
Mar 2013 - Apr 2019Project Manager
Oct 2010 - Mar 2013Administrative Assistant
Oct 2007 - Oct 2010Credit Analyst
Apr 2006 - Oct 2007Call center senior representative
Jul 2004 - Apr 2006

TPAY MOBILE
Feb 2020 - nowProduct Marketing Manager
Licenses & Certifications

MBA, Marketing
Arab Academy for Science and Technology and Maritime TransportJul 2010
Languages
- enEnglish
- frFrench
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