Patricia Zablotny

Experience

• 

  Pandora

  May 2018 - Sept 2020

  Brand Ambassador

  • Drove marketing decisions using insights learned through up-to-date knowledge of all product categories.• Took high-quality photographs of merchandise and events to support social media campaigns.• Increased sales 30% through training and professional presentations.• Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.• Wrote media alerts and developed social media campaigns to promoteproducts.• Analyzed consumer usage patterns to identify trends and target keydemographics. Show less

• 

  GHAMA: Guelph-Humber Advertising and Marketing Association

  Oct 2019 - Jun 2021

  Vice President of Design

  • Conducted research to ensure distributed content was accurate and respectable to the audience and analyzed trends from social media metrics to collect feedback.• Developed promotional materials for social media platforms – Facebook, Twitter, and Email – and provide live coverage to ensure continued engagement.• Collaborated with the public relations team lead to create and organize and promote innovative skill and career development events.

• 

  Communitech

  Sept 2020 - Dec 2020

  Digital Marketing Coordinator, Digital Main Street

  • Wrote/scheduled content for the web, social media, and other promotional materials. • Assisted with the design and editing of graphics, producing or editing of videos and tasks related to the operations of marketing & communication function.• Conducted social & traditional media monitoring and analysis.• Assisted with marketing data collection, organization and analysis, event co-ordinations, logistics, and administration.

• 

  BMO Commercial Bank

  Dec 2020 - Apr 2021

  Customer Experience Representative

  • Supported customer requests for banking services, including operational activities (e.g. inventory management, escalated service requests, following up on customer applications, filing, opening and closing activities).• Managed, loaded, and reconciled cash transactions between treasury and various branch units (e.g. CRU).• Executed routine tasks (e.g. service requests, transactions, queries, etc.) within relevant service level agreements.• Probed to understand customer personal banking and credit card needs and integrates marketing promotions and programs into customer conversations to provide strategic advice. Show less

• 

  Humber College

  Jan 2021 - May 2021

  Student Life Digital Content Creator

  • Supported the creation and delivery of content that increased Humber students' awareness of the services, support and resources available to them through Leadership and Co-Curricular Programs.• Responsible for the production, maintenance, and distribution of digital media including but not limited to photography, graphic design, social media, video, and copywriting.• Collaborated with students, staff, and campus partners within and outside of the department of SSE.

• 

  Communitech

  Mar 2021 - Jun 2021

  Copywriter

  • Wrote clear marketing copy to promote products/services, by identifying customers’ needs and gaps in content.• Prepared well-structured drafts using Content Management Systems, keyword research and use SEO guidelines to increase web traffic.• Spearheaded client meetings to determine project needs and professional requirements to identify correct course of action to enhance client success.• Used Adobe Creative Suite (Illustrator, Photoshop), Canva, etc., to design promotional materials, including search engine marketing advertisements and mobile advertisements. Show less

• 

  Humber College

  Jul 2021 - Oct 2021

  Faculty Scheduler, RPT

  • Responsible for the provision of accurate, timely, and student-centered scheduling and timetable coordination activities and academic record maintenance (i.e. scheduling/registration/curriculum) within the Faculty.• Supported internal Human Resources groups with new functionalities (demonstrations, training, and documentation) all while maintaining the integrity and reliability of the current system (security access levels & roles)• Created and maintain a variety of reports via HRMS, advanced excel, or other business analytics tools including Human Resources metrics such as turnover, recruiting, onboarding, demographic, and other key metrics.• Acted as a resource to Academic Leadership on section sizes for the purpose of finding budgetary efficiencies and ensuring rules regarding relevant collective agreements are met. Show less

• 

  City of Brampton

  Feb 2022 - now

  Associate, Digital Planning

  • Contributes to the research, design, development, and administration of various websites and/or e-newsletters within PW&E ensuring the goals for the site and the needs of the users are met.• Provides specialized input to engineering design staff and/or consultants to ensure the City’s roads and traffic objectives are met and best practices are followed in the preparation of detailed designs for the construction of capital infrastructure. • Coordinates with City departments/divisions such as Transit and Community Services, as well as the Region of Peel, Metrolinx, the Province of Ontario, and other agencies to establish infrastructure with their projects. • Prepares reports and delivers presentations on capital projects and programs for staff teams, senior management, the Leadership Team, Council, the public, etc.  Good working knowledge of standard computer applications; experience with GIS software (ESRi) and other mapping technology. Show less

• 

  Careerin

  May 2023 - Aug 2023

  People & Culture Intern