
Mwihaki Karumba, MBA
Marketing Attaché

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About me
Strategist | Account Manager at CITAM (Hope Media Kenya)
Education
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DEDAN KIMATHI UNIVERSITY OF TECHNOLOGY (DeKUT)
2014 - 2018Bachelor of Business Administration - BBA Marketing Option
Kenyatta University
2021 - 2022Master of Business Administration - MBA Strategic Management
Experience

Almasi Beverages Limited
Jan 2017 - Apr 2017Marketing AttachéSales and Distribution of Coca-Cola Beverages

The Standard Group LTD
Apr 2017 - Dec 2017Sales RepresentativeDistribution of the Standard Newspaper

Ecobank Transnational Incorporated
Jan 2018 - Feb 2018Direct Sales Agent
Cytonn Investments
Feb 2018 - Sept 2023A day at Cytonn in this role:1. I solved client financial problems by offering investment solutions that speak to their needs.2. Positioned the Cytonn brand in the Mt. Kenya region.3. Increased the market share of Cytonn Products.4. Came up with strategies that give the firm a competitive advantage in our industry.5. Exponentially grew a team of financial advisors.6. Client Relationship Management and Delight. I enjoyed life here. An extremely intense learning experience.Thank you Cytonn Investments.
Sales Relationship Manager (RM)
Jan 2023 - Sept 2023Unit Sales Manager (UM)
Mar 2020 - Dec 2022Financial Advisor (Sales Executive)
Sept 2018 - Feb 2020Financial Advisor Trainee
Feb 2018 - Aug 2018

CITAM
Sept 2023 - nowAccount Manager
Hope Media Kenya
May 2024 - Jul 2024Strategic Management InternIn this role I am actively involved in:1. Crafting successful Marketing Strategies.2. Involvement in Event Planning Strategies.3. Proposal of Corporate Strategies to the Head of Media. 4. Business Development Strategies for execution by the Commercial Department.5. Brand Strategy Formulation.6. Overall Strategic Planning
Licenses & Certifications
- View certificate
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Entrepreneurship, Financial Literacy, Innovation, and Leadership
United Nations Institute for Training and Research (UNITAR)Feb 2023
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