Yolanda Pérez Caballero

Experience

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  VYMP Soluciones digitales

  Sept 2018 - Mar 2020

  Marketing Specialist

  Co-founder of a digital consultancy specialized in digital marketing and wed development. Carrying out the tasks of:-Digital consulting services for SMEs.-Development of corporate websites with Wordpress and Prestashop.-SEO-Creation and development of profiles in social networks: Facebook, Instagram or LinkedIn.-Creation of content plans for social networks.-Creation of digital content and corporate identity for companies.-Creation and set up campaigns on social networks.-Advertising in search engines. SEM.-Help in the sale of products on market places as Amazon or Ebay.-Digital monitoring of results with Google Analytics and other tools.-Marketing with influencers. Show less

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  SOLUTE

  Oct 2021 - Mar 2023

  Marketing Specialist

  Engineering company specialized in wind energy sector: - Strategize and design marketing campaigns about R+D products and services. - Create social media content on the company’s social media platforms.- Development, management and publication on company webpage with Wordpress.- Plan SEO/SEM about new product websites.- Drafting of corporate articles in different digital media and written press.- Events and corporate trips organization.- Manage customer databases with CRM (Hubspot)- Develop internal communication strategies and content on the company's newsletter.- Work with artificial intelligence tools (AI) applied to digital marketing Show less

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  Quental

  Mar 2023 - now

  Marketing Manager

  As Marketing Manager at Quental, a Spanish company with more than 20 years of experience in technology solutions and services for companies, I perform the following functions:- Managing the LinkedIn profile, growing a community of more than 50,000 followers- Creating content strategies and coordinated the marketing team - Developing and overseeing creative for social media, website and online ads- Execution of advertising campaigns on LinkedIn Ads and Google Ads- Coordination of design teams for the creation and updating of corporate websites in Wordpress.- Writing content for the corporate website- Creation of Wordpress landing pages for online marketing campaigns- Coordination of SEO (Search Engine Optimization) related tasks.- Collaboration with agencies specialized in corporate events - Development of commercial and support material for sales teams Show less

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  Hocquet Club Deportivo Hockey Luis Maria Usoz

  Aug 2023 - Mar 2024

  Branding and Visual Marketing Specialist

  Hocquet is a sports and social project, composed of players, athletes, and families who believe in promoting values such as sportsmanship, effort, and friendship through the practice of hockey. My responsibilities at Hocquet included:- Corporate image redesign for the club- Redesigning materials for new members, families, and sponsors using Canva (presentations, documents, brochures, etc.)- Sending newsletters with the latest news to Hocquet members through Mailchimp- Developing content strategy for LinkedIn- Regular postings on the LinkedIn content page- Website's updates and blog using Wordpress Show less

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  Yeeply

  Jan 2024 - now

  Marketing Manager

  As Marketing Manager at Yeeply, a platform that connects businesses looking to develop digital projects with specialized technology companies, I perform the following functions:- Content strategies creation and marketing team coordination.- Coordination of SEO, SEM and technical providers for web maintenance.- Development and supervision of creativities for social networks, website and online ads.- LinkedIn profile management, growing a community of more than 10,000 followers.- Design and sending of newsletters with MailChimp.- Development of sales and support material for sales teams with Office, Google Workspace and Canva.My goal in Yeeply is to coordinate all marketing actions to create a proper communication strategy and attract leads to the platform. Show less