Experience

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  Macy's

  Mar 2003 - Jul 2009

  Operations manager and client relations manager

  • Senior level executive responsible for achieving sales plan by ensuring timely execution of all processes including unloading trucks, sorting, staging and delivering merchandise receipts to the floor for placement. Responsible for store supplies and total store non-payroll expenses to plan• Directly managed as many as 75 employees• Worked with stores sales and merchandise managers to review merchandise placement flow, markdowns, RTV's (return to vendor), damages and stockroom fill-in needs to ensure all duties are preformed within payroll budget guidelines.• Wrote and implemented more than 7 “Best Practices” for Macy’s decreasing production times while increasing KPIs. • Manage the housekeeping and maintenance departments to ensure a clean, neat, and easy to shop store.• Review staff schedules to maintain workload within budget, perform quarterly reviews/ skill assessments and develop individual performance objectives for direct reports.• Partner with other executives to achieve customer service, credit and sales goals. • Work with Loss Prevention to achieve inventory goals, minimize accidents and to maintain all safety regulations.• Employee of the Month/ Credit Sales and Service– May 2003, Oct. 2003 and June 2004• Managed data base of over 1,000 clients to increase B2B gift card sales. • Increased sales by generating new clients and by building strong relationships with current clients.• Improved fulfillment turn- around time and accuracy through innovative improvements.• Re-directed fulfillment staff to solicit new sales and increase orders Show less

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  Incomm

  Jul 2009 - Feb 2011

  Retail channel manager

  • Managed relationship between Account Managers and Merchant Sales Managers to increase sales of prepaid products with merchants. • Streamlined gift card, prepaid visa/MasterCard, game card and wireless/long distance card selection process to “kick-off” to implementation team to ensure speed to market. • Developed process for connecting and tracking merchants with vendors to launch appropriate prepaid cards into merchants.

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  Austincsi

  Mar 2014 - Mar 2015

  Web content strategist at at&t

  • Analyze creative briefs to create customer-focused copy in brand voice.• Collaborate with information architects, designers, and vendors to brainstorm ideas, create concepts, and build a messaging strategy.• Research user experience studies and provide solid rationale for content choices.

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  State farm

  Mar 2015 - now

  *Manage a User Experience team consisting of visual designers, interaction designers, content strategists, business analyst and a creative director*Build a Digital Experience (Pattern) Library to be consumed by internal UX teams as well as external vendors*Build and write Usage Guidelines (Tech guides) for consumption by software developers*Build and write Editorial Style Guide to accompany Pattern Library*Deliver business outcomes that support user expectations in an agile environment(Sr. Digital Content Strategist - March 2015 - March 2017, UX Manager March 2017 - March 2018) Show less *Experienced Content Strategist for Web, Mobile, Native Mobile, and Chatbot*Drive brand consistency*Establish and maintain style guide*Communicate both internally and externally*Drive conversions and retention *Determine the overall digital content strategy, requirements, and potential content sources, informed by usability best practices, company brand standards, and competitive research in close collaboration with multi-disciplinary design team*Develop or oversee the development of all content to be included in the solution*Analyze the use of website content and design and mobile app design; take steps necessary and affordable to improve information content architecture and design*Coordinate the development, integration, format design and release of content from writers and designers*Act as a resource for colleagues with less experience Show less

  • Group Product Manager

    Feb 2025 - now

  • User Experience Manager

    Feb 2020 - Feb 2025

  • Product Owner

    Mar 2019 - Feb 2020

  • User Experience Manager

    Dec 2017 - Feb 2019

  • UX Lead/Senior Strategist

    Mar 2015 - Nov 2017