Experience

• 

  Central interactiva, s.a. de c.v.

  May 2012 - Jun 2013

  Ejecutivo de cuentas clave

  Customer contact and follow-up.Creation of corporate philosophy for various companies.Coordination of internal team for the development of the project.Support in the creative department.

• 

  Macroweb

  Jul 2013 - Sept 2015

  Junior key account manager

  • Relationship management• Implementation of marketing processes for the development of agency accounts.• Coordination of projects with art and web development departments• Contact and monitoring of AAA clients• Marketing plan integration.

• 

  Google

  Sept 2015 - Oct 2016

  Key account manager/ vendor eto

  • Administration, orientation and commercial relationship with assigned portfolio of advertising agencies in Mexico.• Guidance and Support in the application of commercial strategies, according to the objectives of the end client.• Account development through daily monitoring and optimization of advertising campaigns, to achieve increased investment and results.• Media planning• Training for advertising agencies focused on personnelof Adwords management.

• 

  Occmundial

  Oct 2016 - May 2017

  Digital marketing specialist

  Marketing and Media planning.Coordination of the offline/online Production and Sales area for the comprehensive development of the communication plan.Optimization of existing digital channels.Analysis and Projection of Objectives.

• 

  Mediabrands

  May 2017 - May 2024

  Account: SpotifyMarkets. MX, CO, AR, CLPreparation of communication strategies that will be executed in off and on mediaIntegration and communication between Client, creative Agencies, influencers and partners.Monitoring the results of the campaigns that allow us to define what worked, what did not work and what are the learnings/actionables for future campaigns.Advanced media knowledge in traditional and digital media. Account: SpotifyResponsible for the positioning of the brand in all its markets in Latin AmericaIntegration of technology with human talent, integrating programmatic purchases as a strategy to understand brand growth.Budget Allocation for ROI measurementRelationship with key partners for purchasing effectiveness and innovation Account: FIAT & ChryslerCreate, define and implement the Digital Strategy.Supervision of the correct functioning and delivery times of all digital services and products.Business management (business-oriented), marketing (on and off) and digital technologies.Creation, implementation and monitoring of Digital Strategy plans.

  • Regional Media Lead

    Jun 2022 - May 2024

  • Regional Digital Manager

    Feb 2019 - Jul 2022

  • Digital Media Manager

    May 2017 - Feb 2019
• 

  Spotify

  May 2024 - now

  Latam media manager