Experience

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  Fliptag

  Jan 2011 - now

  Senior ux and product design consultant

  Stakeholder CollaborationConducting discovery workshops to gather requirements and align on project goals.Communicating design strategies and progress to stakeholders, ensuring alignment with business objectives.User ResearchPlanning and executing user interviews, surveys, and usability testing sessions.Creating personas, user journey maps, and task flows to inform design decisions.Product Strategy & PlanningDefining MVPs and feature roadmaps in collaboration with product managers and development teams.Prioritizing features based on user needs, technical feasibility, and business impact.Design ExecutionProducing wireframes, interactive prototypes, and high-fidelity designs for web and mobile platforms.Designing responsive and mobile-first interfaces that adhere to best practices.Developing and maintaining scalable design systems for consistency across projects.Testing & IterationFacilitating usability testing to validate design solutions and uncover areas for improvement.Iterating on designs based on user feedback and analytics insights.Consultancy & AdvisoryAdvising clients on UX best practices, emerging trends, and industry standards.Providing actionable recommendations to optimize existing digital products.Cross-Functional CollaborationPartnering with developers to ensure smooth implementation of designs.Collaborating with marketing teams to maintain brand consistency across touchpoints.Coordinating with project managers to ensure timely delivery of milestones.Client & Industry EngagementAdapting to various industries, including fintech, e-commerce, healthcare, and SaaS, to meet client-specific challenges.Building strong client relationships by delivering impactful, user-focused solutions.Metrics & Performance AnalysisAnalyzing user behaviour data and key performance metrics to inform design decisions.Measuring the impact of UX improvements on business outcomes like conversion rates and user retention. And more ... Show less

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  3 mobile

  Sept 2012 - Dec 2012

  Ui and web designer
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  London borough of lambeth

  May 2013 - Apr 2014

  Ux, ui designer
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  E.on

  Jan 2014 - Jan 2014

  Ui, ux designer
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  Sony

  Jan 2014 - Jan 2014

  Ux, ui designer
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  Astrazeneca for hive

  Jun 2014 - Aug 2014

  Senior ux designer
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  Adstream

  Aug 2014 - Nov 2014

  Ux, ui & interaction designer

  Adstream is London based global software company providing solutions for streamline for TV and Radio campaign process worldwide. As a Lead UX I’ve been working on Adstream existing system, introducing and creating new features to the software to improve and simplifying processing client’s orders.As a Ux designer Ive been creating UX solutions and delivering customer centric quality work across the full life cycle of projects,liaising with varied stakeholders and business.UX design process and responsibilities;• Users research• Conducting usability testing, user and stakeholders interviews• Conducting expert reviews• White boarding and team brain storming• Working closely with developers to deliver the best user experience• Presenting and discussing prototypes with stakeholders• Developing personas, creating user scenarios and user journeys• Creating site maps and process flows• Producing interactive wireframes for desktop platform• Writing user interface specifications• User Interface design for desktopsUsing Adobe Photoshop, Adobe Illustrator, Axure for wire framing and interactive prototyping, pencil and paper, user testing tools. Show less

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  Microsoft

  Nov 2014 - Dec 2014

  Senior ux designer / xbox project

  Working for global London based PR company as a UX designer I’ve been involved in designing newXbox marketing campaign, designing user experience for Xbox microsite and email marketing.UX design process and responsibilities;• Users research• Conducting usability testing• Presenting and discussing prototypes with stakeholders• Working closely with designers and developers to deliver the best user experience• Creating user scenarios and user journeys• Creating site maps and process flows• Producing interactive wireframes• Writing user interface specificationsUsing Axure wireframe prototyping software, pencil and paper. Show less

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  Consolis payments ltd.

  Jan 2015 - Aug 2015

  Senior ux & product designer

  Working with Consolis Ltd. in London as a Senior IA, UX, and UI designer. Consolis is London basedsoftware company providing EPOS services to more then 50 000 costumers. Consolis Systems is aleading provider of advanced electronic EPOS - point-of-sale technology integrated into paymentsystems. As a UX and UI designer I’ve create completely new user experience for client’s new productbased on EPOS system + creating UX and UI design for mobile app integrated with new EPOS system.I’ve created UX & UI solution and delivered customer centric quality work across the full life cycle ofproject, liaising with varied stakeholders in retail areas.UX design process and responsibilities;• Users research• Conducting usability testing, user and stakeholders interviews• White boarding and team brain storming• Working closely with developers to deliver the best user experience• Presenting and discussing prototypes with stakeholders• Developing personas, creating user scenarios and user journeys• Creating site maps and process flows• Producing interactive high fidelity wireframes for desktop platform and mobile app• Writing user interface specifications• UI responsive design for desktops and mobilesUser Centered Design principles and practices used in this project;• Users where involved throughout design and development.• The UI design based upon an explicit understanding of users, tasks and environments• The design addresses the whole user experience• The design team where included multidisciplinary skills and perspectivesUsing Adobe Photoshop, Adobe Illustrator, Axure for wire framing and interactive prototyping, pencil and paper, user testing tools Show less

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  Elevate capital ltd

  Jan 2015 - Nov 2015

  Lead ux & product designer

  London based start up for property crowd funding trading platform. Elevate Invest is innovative tradingtechnology and social networking to build online communities around popular but inaccessible assets. As a lead UX and UI designer I’ve introduce and create new features to the online trading platform toimprove and simplifying processing client’s orders and investing money on property market.I’ve been working in agile environment closely with designers and developers to deliver the best user experience.UX design process and responsibilities;• Users research• Conducting usability testing, user and stakeholders interviews• White boarding and team brainstorming• Presenting and discussing work with stakeholders• Working closely with developers to deliver the best user experience• Developing personas, creating user scenarios and user journeys• Creating site maps and process flows• Creating sketches• Producing interactive high fidelity wireframes• Creating responsive wireframes for mobile platforms• Writing user interface specifications• UI responsive design for desktops and mobilesUser Centered Design principles and practices used in this project;• Users where involved throughout design and development.• The UI design based upon an explicit understanding of users, tasks and environments• The design addresses the whole user experience• The design team where included multidisciplinary skills and perspectives• The design where driven and refined by user-centered evaluationUsing Adobe Photoshop, Adobe Illustrator, Axure and OmniGrafffle for wire framing and interactiveprototyping, pencil and paper. Show less

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  Metfor / new start up

  Feb 2015 - May 2015

  Ux, ui designer, front end
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  Fitch learning

  Dec 2015 - Feb 2016

  Lead ux & information architecture

  FitchLearning is part of large FitchRatings financial group based in Canary Wharf, London. FitchLearning partner with clients to elevate knowledge and skills and enhance conduct. FitchLearning areas of expertise include: professional qualifications, public courses, corporate solutions.As a lead UX designer I’ve redesigned existing B2B and B2C platform for online purchasing CAFcourses. I’ve been working in agile environment closely with stakeholders and users to deliver bet possible results.UX design process and responsibilities;• Users research and defining users• Users and stakeholders interviews• First time and returning user observation• creating and analyzing surveys• Presenting and discussing work with stakeholders• Experience map• Ideation• Developing personas, creating user scenarios and new user journeys based on research• Creating sketches• Creating interactive responsive wireframes• TestingUsing Adobe Photoshop, Adobe Illustrator, Axure for wire framing and prototyping, sticky notes, Survey monkey, Microsoft word and Excel, pencil and paper, user testing tools, white boards. Show less

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  Dentsu aegis network

  Feb 2016 - Sept 2016

  Lead ux, interaction designer, ui designer

  Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.As a UX & UI designer I’ve redesigned and improve existing NEON intranet communication platform (Platform build on Office 365 and Share Point combine with PHP CMS platform) and NEON Mobile application for over 50 000 Denstu Aegis global users. As a Lead of UX, UI I’ve work alongside with front end and back end developers and stakeholders. UX design process and responsibilities; • Users research and defining users • Users and stakeholder’s interviews • User observation• Creating and analyzing surveys• Presenting and discussing work with stakeholders and team • Introducing new platform features• Creating sketches • Creating interactive responsive wireframes• Creating new responsive UI for intranet platform and new design for mobile app• Interaction design Using Adobe Photoshop, Adobe Illustrator, Axure, Sketch, Principle for wire framing prototyping, pencil and paper, Survey Monkey.Alongside of NEON platform I’ve work on several small internal projects helping client to improve UX and UI designs on new and on existing products. Show less

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  British gas

  Oct 2016 - Mar 2017

  Senior ux ui designer

  As a senior product designer I have a opportunity to work on Big Data SaaS product to design solution to handle and visualised big data on client and costumers level.-Conducted user research and created wireframes and interactiveprototypes-Created journey maps, and user flows to guide the design process.-Introduction of comprehensive design system toensure consistency across mobile platforms.-UI designs for new productfeatures.-Conducted discovery session with team and stakeholders-Collaborated with product managers, engineers, and stakeholders toalign design solutions with business goals.-Presenting all design work updates every two weeks to theglobal team-Facilitated user testing and product validation-Running and collaborating on design sprint Show less

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  Morrisons

  Feb 2017 - Mar 2017

  Senior ux & product designer

  Working as a senior product designer for Tigerspike I had a opportunity to collaborate on marking down internal mobile app tool for employee to help improve them daily tasks in store.-Conducted user research and created wireframes and interactiveprototypes, final UI designs for new product features.-Conducted discovery session with team.-Created journey maps, and user flows to guide the design process.-Integrating existing design system and brand guid to UI -Presenting design work updates every two weeks to theglobal team-Facilitated usability Show less

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  Bmi healthcare

  Mar 2017 - May 2017

  Senior ux, ui designer

  As a senior product designer I've working on company internal employee responsive communication platform. -Conducted user research and created wireframes and interactiveprototypes, and collaborated on final UI designs for new productfeatures.-Created journey maps, and user flows to guide the design process.-Designed comprehensive design system to ensure consistency across platform.-Conducted discovery session with team and stakeholders-Collaborated with product managers, engineers, and stakeholders toalign design solutions with business goals.-Presenting all design work updates every two weeks to theglobal team-Facilitated user testing and product validation Show less

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  Hive | centrica hive limited

  May 2017 - Oct 2017

  Product designer

  As a product designer for smart hub devices, Ive design and redesign camera section in the native app.-Conducted user research and created wireframes and interactiveprototypes, and collaborated on final UI designs for new productfeatures.-Created journey maps, and user flows to guide the design process.-Collaborate and maintained a comprehensive design system toensure consistency across mobile platforms.-Conducted discovery session with team and stakeholders-Collaborated with product managers, engineers, and stakeholders toalign design solutions with business goals.-Presenting all design work updates every two weeks to theglobal team-Facilitated user testing and product validation Show less

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  Bp

  Nov 2017 - Dec 2017

  Senior ux , ui consultant

  Fast phase discovery, wire-framing and product validation of SaaS platform for crude management. -Conducted user research and created wireframes and interactiveprototypes, and collaborated -Discovery session with team and stakeholders-Created journey maps, and user flows to guide the design process.-Collaborated with product managers, engineers, and stakeholders toalign design solutions with business goals.-Presenting design work updates to global team- Stakeholders managment -Facilitated usability- Creating UI design for product Show less

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  Yoox net-a-porter

  Dec 2017 - Dec 2019

  Lead ux & product designer

  Led the design of new SaaS platform for web merchandisers, which increased sale by 45% andand team productivity 40%.-Conducted user research and created wireframes and interactiveprototypes, and collaborated on final UI designs for new productfeatures.-Conducted discovery session with team and stakeholders-Created journey maps, and user flows to guide the design process.-Developed and maintained a comprehensive design system toensure consistency across all platforms.-Collaborated with product managers, engineers, and stakeholders toalign design solutions with business goals.-Presenting all design work updates every two weeks to theglobal team-Facilitated usability Show less

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  Reed screening

  Dec 2019 - Feb 2020

  Lead product designer

  Working on discovery phase of new platformCollaboration on design sprint Research Creating wireframes and interactive prototyping User testing and product validation

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  Lloyds banking group

  Mar 2020 - Apr 2021

  Senior product designer

  As a senior product designer, I’ve worked on digital transformation on a coupleof bank’s brands owned by LBG in a dedicated squad team dedicated to allpayments processes, which increased customer UX experience and deliveredhigher rate of customer satisfaction in after the survey.- In a fast-phase environment I’ve collaborated with a dedicated team todeliver the best user experience and UI design used across brandsdesign systems.- Conducted face-to-face qualitative research, discovered colleagues sideof admin- Analyzed survey and user interview results to identify the latest paintpoints experience from users.- Research competitors and analysis, recreating user journey, creatingsite maps, LoFi and HiFi wireframes and interactive prototypes- Supporting developers in delivery sprints- Collaborate on the Figma design system connected to Storybook Show less

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  Ixico

  Apr 2021 - Dec 2021

  Lead product designer

  As a solo lead product designer in a small team, I've worked on redesigninglegacy digital platform for processing large images (MRI, CT and PET scans)which led to increasing employee productivity by 70%, increased sales anddecreased work backlog by 65% and created a shared environment from anumber of different user roles.- Empathises user research and discovery sessions with the team,- Conducted qualitatives one-on-one sessions with stakeholders anddeveloped quantitative questionnaires for targeted users.- Analyzed survey results to identify the latest trends in user satisfaction.- Mapped out product architecture, defined and created over 7 differentuser personas for the platform.- Collaborate with the team on shaping up and iterative sessions to deliverfinal designs from sketch, wireframes, and interactive prototypes to final UIdesigns- Developed and maintained product brand guide and Figma designsystem to ensure consistency across platforms. Show less

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  Lloyd's

  May 2021 - Jul 2021

  Senior product designer

  Working and collaborating on large digital transformation for the oldestinsurance company in the world. I’ve been involved and looking aftera large section of DS and regularly collaborate with team colleagues whichsimplifies and improves existing B2B platforms for thousands of existing clients.- Tackle problems with rapid ideations and prototyping followed by the usertesting- Analyzed survey results to identify the latest user requests- Applying users and business requests to the platform and user testing- Collaborate on Figma design system- Conducted team sessions to validate ideas and iterate accordingly- Collaboration across different teams to maintain consistency andbusiness language across Show less

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  0xa technologies

  Jan 2022 - Mar 2022

  Lead product designer

  In a fast-paced environment, I’ve led the design process for a small start-upteam to shape up white label NFT platform for festivals in the USA for client FoxMedia, which served millions of users and simply increased attendance salesusing blockchain and Web3 technology.- Designed a fully responsive web platform approaching interactive waysfrom discovery, research, wireframing, prototyping, user testing andcreated final UI designs.- Collaboration with a small team of devs and stakeholders on discovery.- Conducted team ideation sessions, which lead to wireframes andinteractive prototypes to validate products.- Creating interactive responsive Figma prototypes for rapid user testingand accordingly iterating web products. Show less

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  Mode

  Feb 2022 - Jun 2022

  Lead product designer

  Leading the redesigning process of a native blockchain app for trading crypto whichincreased sales by 45% and approved App Store rating from 2.2 to 4.1.- Conducted qualitative and quantitative research, and emphasizeddiscovery sessions with the team and stakeholders to uncoverproblems.- Created journey maps, and user flows to guide the design process.- Conducted A/B testing and analyzed user data to inform designdecisions and optimize the user experience.- Developed and maintained a Figma design system to ensureconsistency across platforms.- Delivering Show less

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  Csl behring

  Jun 2022 - Feb 2024

  Lead product designer

  Led the redesign of a legacy Mobile and desktop app with over 2.5 mil activeusers, which increased blood plasma donation bookings by 45% anddecreased walk-in appointment cancelling by 35%.-Conducted user research and created wireframes and interactiveprototypes, and collaborated on final UI designs for new productfeatures.-Conducted discovery session with team and stakeholders-Created journey maps, and user flows to guide the design process.-Developed and maintained a comprehensive Figma design system toensure consistency across all platforms.-Collaborated with product managers, engineers, and stakeholders toalign design solutions with business goals.-Presenting remotely all design work updates every two weeks to theglobal team-Facilitated usability Show less