Experience

• 

  Indian statistical institute (isi), new delhi

  Jan 2019 - Jan 2019

  Internship trainee

  Successfully completed research work entitled 'Mathematical modelling of Engineering problem' under Prof. R.B Bapat sir.

• 

  Lucky industries

  Jul 2019 - Jul 2019

  Summer internship

  Lucky Industries is an fabrication plant that manufactures machinery related to rolling mills: hot saws, shearing machines, teeth grinding machine, tilting table, conveyors, wire bending machine and consultation service for setting up a rolling mill.

• 

  Mintmesh corporation

  Apr 2022 - May 2022

  Digital marketing intern

  • Analyzed SEO audit and laid out strategic implementable on-page and off-page steps• Completed competitor analysis and compiled keyword research to optimize the SERP ranking• Designed content for social media marketing and product demo video for main website• Conceptualized and executed market research for gauging penetration in MSME sector in India• Formulated email marketing plan and created database for lead generation • Built dashboards on google analytics after analysing trends to monitor website’s performance• Screened influencers for journalistic marketing and created bi-annual newsletter Show less

• 

  Edufir pvt. ltd.

  Aug 2022 - Jan 2023

  Digital marketing intern

  Designed and executed social media strategy for lead generation resulting in 40% increase inleads YOY through +823% engagements on Instagram and +34.7% subscribers on YouTube

• 

  Icici prudential amc ltd

  May 2023 - now

  • Conducted analysis of IPru's digital platforms, resulting in the creation of information architecture, user stories, and BRDs• Assumed the role of UI/UX lead, conceptualizing 1000+ UI and multiple prototypes for both investor & distributor apps• Established internal processes for user research, UI/UX design, testing & feedback to enhance the website/app experience• Managed projects by quantification of product owner’s performance & implementing Agile practices by transitioning to JIRA• Led New Product Development, collaborated cross-functionally with internal stakeholders and managed external vendors Show less

  • Product Manager

    May 2024 - now

  • Management Trainee

    May 2023 - Apr 2024