
Majid Keshavarz

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About me
Business Development Manager at XPG
Education

IAU
-Associate’s Degree Civil Engineering
Experience

ASUS
May 2010 - Jun 2016. Make an Online AD campaign and make the report regarding statistics such as Cyber AD's impression/CTR/Show etc.. Create and manage ASUS's official social network related to Iran such as Instagram /Cloob /Aparat /Facebook /Lenzor, Telegram. Follow and manage ASUSFESTIVAL.COM(multi-function website) we launch the ASUS AGP/Spiff program on this site and collapse ASUS shop owners and salesman and also end-users database.. Executed digital communications plan across multiple digital channels, achieving consistent branding and messaging.. Collaborated with the design team to develop innovative graphics and video content for website and social platforms. . Improved end-to-end customer journey by identifying critical conversion and drop-off points, and adapting the onboarding process accordingly. . Improved end-to-end customer journey by identifying critical conversion and drop-off points, and adapting the onboarding process accordingly. . Conducted regular market assessments to stay current on trends and maintain readiness for changes. . Optimized sales methods to best engage, acquire, and retain customers. . Established budgets for program activities and controlled expenditures to meet targets. . Produced project deliverables in line with SLAs, budget constraints, and quality targets. . Customized promotional strategies to meet the needs of different clients, products, and services. . Reported on the effectiveness of digital marketing strategies periodically, offering insights and proposing changes. . Grew online social media presence with a comprehensive content plan and online content strategy. . Led online community management to promote user-generated content and engagement. . Improved email marketing campaigns by enhancing deliverability for increased engagement. . Worked closely across departments to implement the latest findings from data and analytics. . Launched a digital awareness campaign to increase follower count. Show less Increased client satisfaction, implementing strategic account plans to foster growth.Championed creative use of resources and collaboration.Generated KPI reports to illustrate overall performance.Oversaw account portfolio to deliver top-quality account services.Train our business partner about product technical issues.Make relations with media and journalists to publish press releases/advertisements and get exposure.Make and publish press releases in Online and offline media.Monitoring Media.Creating reports about all brand voice share.Creating reports about all of PR /AD /Review in media.increase 150% PR exposure in 2011 compared with 2010.increase 200% PR rate in 2013 compared with 2012.Making a marketing plan related to improving the sales rate.Making an event regarding Introducing the new products.Make offline AD campaigns.Run overclocking competition and attend more than 50 Iranian power users from the top 3 hardware forums in IranHold offline promotions to Launch special products like Nvidia Titan VGA in the most famous IT market in Iran,Make relations with Power Users communities.Nurtured client relationships, scheduling on-site visits or off-site meetings to touch base on account needs.Built positive, productive relationships with media outlets to maximize brand exposure.Created engaging press releases to gain print and broadcast coverage.Arranged cost-efficient advertising campaigns to maximize media representation.Compiled content for various communication channels.Boosted public image for target audiences using multiple engagement platforms.Boosted public image for target audiences using multiple engagement platforms.Completed opening and closing procedures, from product replenishment to budget control. Show less
Public Relations & Digital Marketing Manager
May 2014 - Jun 2016Technical Public Relation
May 2010 - Sept 2014

Cooler Master
Aug 2016 - May 2024Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.Organized special sales at specific times to drive customer engagement and move high volumes of products.Generated ideas and concepts for paid ad content, monitoring spending against performance for continued profit improvements.Conducted regular market assessments to stay current on trends and maintain readiness for changes.Analyzed sales reports to identify trends and update strategies.Developed and implemented sales and marketing strategies, ensuring long-term sustainability through indicators including Total Available Market (TAM), Serviceable Addressable Market (SAM), and Share of Market (SOM).Worked closely with BU teams, ensuring thorough Sales and Marketing strategy execution for continued project and profit progression.Grew engagement, interaction, and reputation through multi-platform campaigns for outstanding levels of client satisfaction.Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.Strategized cross-promotions with new and existing partners to expand sales and marketing opportunities.Developed pricing structures based on historical and current trends, competitor activities, and supply chain data. Show less Brand development.Strategic Consulting, including business plan & sales strategy development.Generated new development deals for the new product categories.Expand the sales channels. Run marketing campaigns to increase brand awareness.Set up official local social networks. Demand generation. Online sales campaigns.Run offline campaigns. Add more provinces to our business family.Launch media gatherings. Hold dealer gatherings for related regions and provinces. Cooperate with other vendors to get more exposure at less cost.Optimized sales methods to best engage, acquire, and retain customers.Used multi-source data to determine sales and delivery terms for products and services.Increased revenue by upselling and recommending products. Show less
Sales and Marketing Manager for Iran, Afghanistan, Tajikistan and Azerbaijan
Jun 2019 - May 2024Sales and Marketing Manager Iran region
Aug 2016 - May 2024
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XPG (XTREME PERFORMANCE GEAR)
Jun 2024 - nowBusiness Development Manager(ME region)
Licenses & Certifications

Advertising in Public Relation
Iranian Public Relation Forum
Languages
- enEnglish
- pePersian
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