Experience

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  Triumph international

  Feb 2012 - Aug 2012

  Brand assistant

  • Assist Assistant Brand Manager in weekly launch update and sales bulletin.• Compile and disseminate product list launches.• Update sales promotion calendar • Update and compile launch checklist, launch tracking and pictures/photographs.• Assist in premium sourcing.• To work closely with internal departments (ie: PR, A&P, Finance, SOP, Trade Marketing, Sales) ,suppliers and external agencies for a smooth launch.• Involve in launch planning and sharing of consumer insights, concepts and creative ideas. Show less

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  Brother international (malaysia) sdn bhd

  Sept 2012 - now

  • Plan a systematic product marketing activities and product roadmap• Understand product mix as well as product lifecycle• Support sales team and business partners with accurate product information (product training / create product presentation slides)• Monitor sales performance and promotion proposal (Base on Competitor’s Analysis)• Evaluate product marketing campaign results to ensure ROI• Internal communication (campaign and new product announcement etc)• Plan marketing campaign to promote product including planning, advertising, product development, sponsorship and research.• Analysing the market including competitors and consumer behaviour (target segmentation)• Assisting Marketing Manager to monitor monthly budget / annual budget / GP analysis• Assisting Marketing Manager on PASI Management (Purchase, Actual, Sales and Inventory)• Provide product briefing & training to key business partners, internal sales staff and promoters Show less

  • Product Marketing Manager

    May 2021 - now

  • Assistant Marketing Manager

    Sept 2012 - Jun 2021