Experience

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  Landmark group

  Feb 2008 - Sept 2010

  Asst marketing manager- west region

  Mission Critical Management In a critical time of slowdown, achieved growth of 32% with innovative brand properties and streamlining marketing calendar. Revenue worth Rs. 20 crores with just 10 stores (2009-10).• Streamlining of in-store conversion.• Creation of innovative brand strategies leading to 30% increase in store ticket size.• Setup of marketing processes with marketing calendar leading to 32% growth in a time of critical slowdown.

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  Canon india

  Sept 2010 - Apr 2013

  Marketing manager, national retail division

  Streamlining the RetailIncreased 35% market share, and generated USD 1 Million in Oct-Dec 2012 with exclusive CRM implementation, overhauling trade channel partner management, cost reduction by 15% & 10%, innovative campaigns (Photo Tour Activity), and celebrity endorsements (Sachin Tendulkar).• Implemented an exclusive CRM platform.• Overhauled management of trade channel partners.• Reduced media (15%) and product input (10%) costs.• Celebrity endorsement with famous cricketer Sachin Tendulkar. Show less

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  Samsung electronics

  Apr 2013 - Dec 2013

  Marketing communication & alliances

  New Channel DevelopmentContributed heavily towards development of 140 Samsung smartphone stores. Drove marketing strategy and growth with brand alliances, lucrative offers, EMI & exchange programs, and tactical campaigns. Increased sales by 30%.• Launched 140 smartphone stores and 25 digital plazas.• Increased sales by 30% with tactical launch campaigns for new products.• Increased sales of non-competing products with brands alliances and pricing offers.

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  Health total by anjali mukerjee

  Jan 2014 - Feb 2017

  Deputy general manager- marketing, digital products & sales

  Was heading the Marketing & Sales function for the company with responsibilities that include Advertising, Digital products + Campaign (impact and performance), Sales teams, Contact Centre & Operations. Grew total business by 4X. Created the Omni-Channel Marketing during the launch of 45 physical centers, with marketing ecosystem for digital space, and new product marketing campaigns. Aligned sales teams towards high-performance metrics and grew sales efficiency by 3X. Managed and directed the online performance campaigns to reduce acquisition costs 5X. Launched new products (weight loss kits) for the e-commerce platforms Implemented media buying strategies to buy high decibel Media to get 2.5X efficiencies from base costs. Used OOH + Digital Prints to drive salience and performance by aligning spot with traffic performance. Successfully pushed organic traffic by 3X during tenure. Launched experiments to isolate Facebook efficacy in driving traffic (now an internal case study with FB). Launched a new high performing corporate sales channel to increase ground penetration for the firm. Reduced service and operational turnaround times by 3X by outsourcing Tie-up with Diagnostics companies for better visibility on customer reports Negotiated product offerings and commercials with TPA’s for better product delivery. Show less

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  Apollo health and lifestyle limited

  Mar 2017 - May 2020

  National head- marketing, products & digital

  Currently heading Apollo Sugar, Apollo White Dental and Diabetes OTC Products.Driving marketing practices to meet organizational short - mid -long term goals. Developing a fusion of conventional, social medial & digital marketing platforms for growing business.Identifying the growth areas in terms of new products/categories and developing a business plan on the stage-gate model. Using a rich marketing experience in the surgical/medical device's domain to reach more and more end-users with appropriate solutions.Brand Strategy & Business Management: Delivered breakthrough business results & managed brand P&L by defining consumer acquisition & retention strategy; Have lead disruptive business growth on Apollo sugar & E-commerce (60%+ with a turnover of 70cr+), making it a fastest growing brand in Diabetes service care space in India.Alternative Revenue Channel Creation: Created & Led 2 alternative Revenue verticals which contributed 20% of top-line revenue, organic brand visibility & right TG database with minimum fixed cost Show less

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  Sun pharma

  Sept 2020 - now

  Head- new products and digital transformation
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  Sun pharma

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  Head- new products and digital transformation