Tako Ghachava

Experience

• 

  Palitra Media Holding

  Sept 2017 - Sept 2017

  Sales Specialist/Intern at Printing House Color
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  Biblus - ბიბლუსი

  Jan 2018 - Nov 2021

  * Managing in the development process of communication strategy* Measuring the performance of marketing campaigns, gain insight and assess against goals* Organizing different PR and marketing events/campaigns* Producing valuable and engaging content for our website and blog that attracts our target groups* Supervising process of designing a promotional product* Preparing / confirming media articles – press releases* Budgeting communication strategy of new projects* Managing CSR Projects Show less

  • Marketing Manager

    Sept 2020 - Nov 2021

  • Marketing Project Manager at Arts and Crafts

    Mar 2018 - Aug 2021

  • Marketing Specialist at Biblus

    Jan 2018 - Aug 2020
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  Lupen Luxury Accessories

  Sept 2018 - Nov 2021

  Marketing Project Manager at Lupen

  * Analyzing brand positioning and consumer insights* Monitoring market trends, purchaser consumer markets and competitors’ activities* Guiding new and ongoing marketing and advertising activities* Organizing and maintaining brand budgets* Defining and managing the brand communication strategy using a variety of media

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  ALTA • ალტა

  Nov 2021 - Feb 2024

  Marketing Projects Manager

  * Developing and executing marketing strategies to drive brand awareness and generate leads.* Oversaw the planning, implementation, and tracking of marketing campaigns, ensuring projects were delivered on time and within budget.* Conducting market research and competitive analysis to identify opportunities and inform marketing strategies.* Utilizing project management software and tools to monitor project progress, allocating resources, and mitigating risks.* Analyzing campaign performance, providing insights and recommendations for optimization.* Managing vendor relationships, including agencies, freelancers, and suppliers, to ensure high-quality deliverables. Show less

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  Index | Wealth Management

  Feb 2024 - now

  Brand Manager

  * Campaign Planning: Participate in developing marketing strategies and campaigns that align with organizational objectives.* Develop and execute advertising and promotional campaigns to enhance brand awareness and drive customer engagement.* Performance Analysis: Monitor and analyze marketing campaign performance using key performance indicators (KPIs).* Brand Management: Participate in maintaining and enhance brand identity and consistency across all marketing materials and channels.* Event Planning: Organize and promote events, trade shows, and product launches to generate leads and enhance brand visibility.* Customer Relationship Management (CRM): Utilize CRM tools to nurture leads, track customer interactions, and enhance customer retention. Show less