
Haider Jawaid
Customer Services Officer

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About me
CEO at Spatay by Matchless | Innovating Travel & Tourism | Aviation & Global Market Strategist
Education

Western Michigan University
2001 - 2003Master of Business Administration (MBA) Business/Commerce, General AActivities and Societies: Alumni relations and fund raising.

Hamdard University
1999 - 2001Master of Business Administration (MBA) Information Technology AActivities and Societies: Generating ideas for advertisements and production of ads for presentations.
Experience

PTCL
Aug 2000 - Apr 2001Customer Services OfficerMonitoring system for faults, marketing surveys, employee training in communication skills, service program upgrades and recommendations, data collection and analysis on customer complaints and new subscriptionsTraining: Trained fellow employees in customer services excellence.

Western Michigan University
Apr 2001 - Jul 2003Alumni Relations, United States of AmericaAlumni relationship building, creation and implementation of fund raising strategies, staff training and direct fund raising.Highlights• Achieved the highest number of individual pledges for two years in succession.• Generated highest number of first time donors along with rival of donations from Alumni who did not contribute for 2 years or more.• Nominated for Western Michigan University’s “Student Employee of the Year” award in recognition to exceptional services provided to WMU Development Department in Alumni Relationship Building and raising more than US$136000+ for the fiscal year 2002-2003, breaking the all-time record set since 1974 by more than US $110000. Show less

Malpa International Pvt Ltd
May 2004 - Jan 2005Senior ManagerRelationship building as a key objective, established head office in Islamabad, procurement, identifying investment opportunities, coordinating goals and objectives with senior management, budgeting, personally dealing with foreign delegations, event planning and hiring of new staff.

Pakistan International Airlines
Feb 2005 - Sept 2007Senior Sales Promotion OfficerAs a Senior Sales Promotion office in PIA, I had a multi task role, where the core activities included market intelligence, planning, market planning, sales, representing PIA at various Government/Semi Government events, expanding the membership base for the frequent flyer program and maintaining the complaint management system at Islamabad head office.Highlights: • Managed a huge crisis, overcoming a situation involving 7,000 stranded passengers displaced due to unavailability of slot during Hajj in Jeddah, acquiring additional slots from Medina & also arranged road transport to bring them back to Pakistan, being awarded cash prize from PIA Chairman. • Spearheaded quality management tasks being nominated as a QA representative, significantly improving customer service while being appointed as Senior Sales Promotion Officer, exceeding sales targets by 24% (Original PKR 250 million, Accomplished PKR 310 million) during the first year. • Improved domestic seat factory by 2% by planning standby fares for PIA. • As a designated appointee QM representative of PIA, oversaw successful implementation of ISO 9001 to get the certification besides handling the complaint management system. Show less

Airblue
Aug 2007 - Mar 2019Highlights as Assistant Manager: • Accomplished sales performance 5% above target in 2018. • Increased regional seat factor for the UAE market from 81% in 2014 to 94% by the end of 2018. • Increased active agent base in Dubai by 61% from 215 to 550+ for FYE 2018. • Planned & successfully on boarded B2B & B2C portals to add 20 million AED additionally per year. Key Responsibilities as Assistant Manager: • Secured airline customers, while focusing on their retention & growth through improved relationship management. • Collaborated with management on all sales related activities while coming up with winning strategies to generate more business. • Led efforts internally relating to products, sales operations, financial matters, and delivered business cases to drive closing of new business. • Maintained technical details of the competitor products to accordingly suggest. improvements in the services offered by the company to ensure competitiveness. Show less Overall Responsibilities as Client Relations Executive (Dubai):• Developed critical business relationships, contributed to the revenue streams, and managed relationships at corporate level. • Expanded relationships with customers at multi-functional levels to implement the sales development strategy.• Oversaw product management, while strongly focusing on driving sales through better customer engagement. • Crafted & executed well-thought customer acquisition strategies to achieve assigned sales targets for revenue & increased profitability. • Helped identify areas of service that needed improvement to ensure better customer retention and increased satisfaction. Overall Highlight as Client Relations Executive (Dubai):• Contributed towards increased revenues from AED 180 million to AED 260 million. (UAE 2014-2018).• Sales achieved above target; 2018: 4%, 2017: 8%, 2016: 5%, 2015: 18%, & 2014: 9%• Managed a team of 1 counter supervisor, 8 travel counselors, 1 sales executive in Airblue Dubai from 2014-2019.• Organized result-driven motivational agent events in Dubai, Sharjah, & Abu Dhabi• Overseeing ATL/BTL/TTL, & Direct Marketing Campaigns. • Added AED 24 million to the airlines revenue by successfully planning & introducing highly lucrative new commercial routes including Sharjah-Multan, & Dubai-Multan. Show less Assisted Country Manager in developing marketing strategies and campaigns, gathering market intelligence, participation in negotiations with agents and vendors, organizing events to strengthen relations with commercial account holders, monitoring performance data & KPI's pertaining to sales and revenue, monitoring and analysing sales figures and trends and investigate reasons for changes, guiding and training new agents and sales staffOverall Highlight as Client Relations Executive (Manchester, United Kingdom):• Sales achieved above target with avg 10% from 2007 till 2013.• Lead a team of 1 counter supervisor, 2 travel counselors, 1 customer services executive in Airblue at Manchester from 2007-2014.• Organized result-driven motivational agent events in Manchester, Birmingham, Bradford, & London (2007 – 2013) and overseeing ATL/BTL/TTL, & Direct Marketing Campaigns. • Added GPB 9 million to its UK region, by successfully planning & introducing highly lucrative new commercial routes including Manchester-Birmingham to Islamabad/Lahore.• Integrated Marketing: Planned and executed successful integrated marketing campaign in UK for launching wide body operation from Manchester and Birmingham to Pakistan, while keeping the cost per thousand matrix at minimum level trough barter and discounts.• Successfully launched Airblue agent incentive scheme to promote sales and penetrate highly competitive market in UK North (Manchester), leading to 90% plus seat factor Ex-UK.• Distribution: Pivotal role in planning and intelligently expanding Airblue's agent/distribution network in UK of more than 140 IATA/ATOL accredited agents. • Monitoring Sales & distribution channel, maintaining solid relations with key accounts, adding new customers while maintaining premium service levels with existing clientèle, which lead to Airblue becoming the market leader with 53% of total market share in 2008. Show less
Assistant Sales and Marketing Manager, Dubai
Oct 2016 - Mar 2019Client Relations Executive, United Arab Emirates
Mar 2014 - Oct 2016Client Relations Executive, United Kingdom
Aug 2007 - Feb 2014

SaudiGulf Airlines - خطوط الطيران السعودية الخليجية
Mar 2019 - Nov 2020Sales Manager, Islamabad RegionWorked as a Sales Manager, Islamabad Region, my primary task was to devise and implement sales strategies to ensure the targeted KPIs are maintained, leading the GSA team in to the assigned sales territory, conducting direct field visits to build strong relations with key partners in the territory, translate data and information received from MIDT and the sales team into meaningful and effective decisions, generating regular sales reports and presentations to keep the efforts aligned with the desired targets, optimizing all revenue streams by engaging both direct and indirect customers, establishing and maintaining relations with Government Ministries, Saudi Embassy, trade bodies and civil aviation, applying extensive distribution strategy in a price sensitive market to expand presence, POS branding, staff training.Highlights: • Materialized savings of PKR 6 million during Hajj Sales through direct OTC ticketing, increasing company profit margin through successful elimination of the middlemen. • Successfully planned and launched SGA’s first Hajj sales campaign under testing circumstances and ended up with more than 98% seat factor.• Increased average seat factor from 81% to 90%• Accomplished sales target of PKR 750 million for FYE 2019 with 30% sales coming from direct channel. Show less

AATI Home Interiors
May 2020 - Nov 2020Owner at AATI Home InteriorsCOVID: Planned and initiated online vintage home interior business (AATI Home Interiors) after the temporary shutdown of the aviation industry in March 2020. Launched in May 2020, the business produced profit in the very first month and achieved breakeven within 8 weeks (www.facebook.com/aatihomepk)Click View to watch creatives. All made in-house.

Virgin Atlantic
Nov 2020 - Aug 2023National Sales Manager PakistanResponsible to plan, develop, lead and monitor overall commercial activities Nationwide to maintain over and above fair market shareKey Challenges: * Launching three new international routes in a highly restrictive COVID landscape in December 2020* Maintaining leading market position in an unstable market environment 2021* Ensuring substantial improvements in KPIs with micro level planning in post COVID landscape 2022Key Achievements* Successfully launched 3 new routes with wide-body aircraft during COVID Times in December 2020* Accomplished the highest MEAI average revenue per month of USD 800,000 during COVID restrictions* Negotiated with potential and existing customers to successfully conclude sales including Pakistan Cricket Board and British High Commission with annual revenue over USD 1 million (During COVID times)* Conducted over 200+ webinars during COVID times 2020-2021 for maximum market reach and brand awareness* Achieved a cost reduction of USD 6000 per month by maximising digital engagement with trade Ended 2021 as the leading carrier operating between Pakistan and United Kingdom, carrying over 120,000 passengers* Effective sales planning and initiatives that resulted in over 40% rise in Yield, 20% in annual Load factor and 130%+ rise in revenue YOY* Ensured customer satisfaction through ongoing communication and relationship management to resolve post-sale issues* Successfully negotiated additional slots with PCAA, resulting in 30% rise in capacity on LHE/ISB-LHR routes* 7 comprehensive and successful sales Blitz planned and executed since Dec 2021 with extensive media coverage on FOC basis Show less

Jazz Mosafir
Dec 2023 - Sept 2024Regional General ManagerJazz Mosafir is Pakistan's first telco based OTA. As a General Manager, I am overseeing overall operations, developing and executing business strategies, managing sales team, fostering relationships with key partners, decision-making, financial planning, ensuring the portal's competitiveness in the market. Collaboration with various departments, monitoring industry trends, and maintaining a customer-centric focus. Additionally, responsible for setting performance goals and driving the portal's growth and profitability. Show less

Matchless Travels
Oct 2024 - nowChief Executive Officer (Spatay by Matchless)As the CEO of Spatay, I am proud to lead a forward-thinking travel and tourism platform under the umbrella of Matchless Tours and Travels, one of Pakistan’s most respected Travel Management Companies since 1984. With a strong legacy of customer trust and industry excellence, my mission is to drive innovation and redefine how travel services are delivered in Pakistan.I am passionate about creating modern, customer-centric solutions that blend convenience, accessibility, and personalization, ensuring travelers have exceptional experiences every step of the way. With a vision for sustainable growth and a commitment to operational excellence, I strive to position Spatay as a leader in the evolving travel industry.Key Areas of Focus:Leadership in travel innovationBuilding strategic partnershipsExpanding service offerings, including telecom and digital travel solutionsDelivering superior customer experiencesTogether with my team, I aim to uphold the standards of Matchless Tours and Travels while leading Spatay into a bright and transformative future. Show less
Licenses & Certifications
- View certificate

Identify Sales Growth Opportunities
LinkedInJul 2018 - View certificate

Embracing Unexpected Change
LinkedInMay 2020 - View certificate

Communicating with Confidence
LinkedInMay 2020 - View certificate

Strategic Thinking
LinkedInJul 2018 - View certificate

Sales Enablement
HubSpot AcademyNov 2017 
SABRE Reservation and Ticketing
Pakistan International Airlines- View certificate

Inbound Marketing
HubSpot AcademyJul 2017 - View certificate

Breakeven and Cost-Volume-Profit (CVP) Analysis
LinkedInJul 2018 - View certificate

Body Language for Leaders
LinkedInMay 2020 - View certificate

Craft Your Sales Pitch with Competitive Differentiation
LinkedInAug 2018
Volunteer Experience
WMU Annual Fund
Issued by Western Michigan University on Apr 2001
Associated with Haider Jawaid
Languages
- urUrdu
- puPunjabi
- enEnglish
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