Lucy Alfred

Experience

• 

  National Trust

  Nov 2010 - Jun 2011

  Project Assistant

  A predominantly administrative role, this job involved supporting and working with the Community Projects Manager to deliver the sustainable renovation and community outreach 'Heart of the Park' project.Achievements: Organising, managing and planning a festival; designing and writing separate bi-monthly adult and family newsletters; designing and implementing an interpretation exhibition and coordinating a film project.Responsibilities:Analysing tenders; managing volunteers; assisted with fundraising; working with local community advisory groups; preparing presentations for meetings and volunteer recruitment; assisted with layout, design and content of property guidebook; organising consultation meetings; research. Show less

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  St Nicholas Hospice Care

  Sept 2011 - Nov 2014

  I organised and managed large mass participation events as well as designed internal and external communications materials as in my last post (detailed below).Achievements: Bridging the gap between the two departments, creating a more fluid approach to event management with marketing and publicity moving to the forefront of the event planning agenda.Responsibilities: Increasing participation of our ladies and men’s sponsored walks Girls Night Out and Load of Pants; introduced and managed Big Chilli Dip sponsored swimming event; liaising with members of the community who are raising money for us through extreme challenges; working with the Events and Challenges Fundraiser to maximise on income from these challenges. Show less I provided an expert design consultancy for the whole organisation, creating leaflets, posters, flyers, advertisements and any other creative matter for internal and external communication purposes. This ranged from events publicity to advertising our clinical or voluntary services to the local community.I acted as 'brand guardian', ensuring that our strict brand guidelines and style guide were adhered to on all communication materials. I also played a key role in the teams that run our bigger fundraising events such as the annual, female-only, sponsored walk Girls Night Out. Show less

  • Design and Events Officer

    Jan 2013 - Nov 2014

  • Marketing and Design Officer

    Sept 2011 - Dec 2012
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  Purcell

  Nov 2014 - Feb 2016

  Bid Coordinator

  I worked closely with the architects and Marcomms team to develop external and internal graphic communications. I was also involved with business development.This involved:- Designing high-quality bids, reports and documents for potential and current clients- Designing presentations for use at conferences, seminars and other networking events- Organising business development events, from large-scale drinks receptions to CPD sessions- Managing creation and maintenance of project photography, staff CVs and project Case Studies - Designing other marketing materials such as mailshots and invitations- Promoting the studio and practice on social media platforms and through the local print media- Attending local, regional and national networking events as representative of the practice- Content Manager for internal intranet Show less

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  The Monarch Partnership

  Apr 2016 - Aug 2016

  Bid and Marketing Executive

  Tender/bid management - lead finding, bid writing, bid designOther marketing duties - design, art-working, social media, events

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  Essentia

  Aug 2016 - Nov 2017

  Bid and Marketing Coordinator

  Bid development for commercial public sector (mainly healthcare) projects. This involved writing, design and submission. As well as this I was in charge of graphics/artwork, copy editing, infographics, internal team-building social events management, website management and social media posts

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  ICAEW

  Sept 2018 - now

  Starting as a temp in 2018 I have developed into a high-performing team leader and email strategist.- Delivered several re-engagement campaigns, including re-engagement of more than 5k contacts for key member newsletter in Q1 2023.- Built and delivered a fully-automated and personalised new member welcome program which pulled together essential content (as advised by senior colleagues across the company) and which saw an uptick in engagement of 6.5% based on previous year.- Introduction of SMS as part of flagship event communication activity. Results: Survey completion by 10% of attendees within one day of sending SMS. Attendee feedback: ‘Really like the marketing upgrade - eg use of personal texting’-Working alongside our UX Design team I managed the delivery of a suite of optimised email templates to bring them in-line with the updated ICAEW brand and look-and-feel of our website, creating a consistent user journey from email to webpage. Results: Fewer mistakes/inconsistencies between users, meaning an 80% reduction in consultation time for my team- Managed contracts with delivery partners (Dotdigital, Movable Ink) - Delivery of rolling program of expert training to advise, guide and support users across the business to optimise ICAEW’s digital activities, meanwhile ensuring that departments understand and get the best out of the tools to meet business objectives and audience needs Show less

  • Email Communications Manager

    Aug 2021 - now

  • Co-chair of Embrace: D&I Employee Resource Group

    Jun 2021 - Sept 2024

  • Senior eCommunications Executive

    Mar 2020 - Sept 2021

  • eCommunications Executive

    Sept 2018 - Feb 2020