Shelbie Duhon

Experience

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  Louisiana State University

  Aug 2011 - May 2012

  Desk Clerk

  This job was obtained through a scholarship program with a one-year duration. Being a desk clerk means answering the phone, directing people around the building, organizing files, and delivering/picking up mail and packages. Though it wasn't glamorous, it taught me the ends and outs of working in an office.

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  Mary Kay

  Jun 2012 - May 2022

  Sales Representative

  Selling Mary Kay has been a fun way to practice the marketing and management techniques I learned in college. This opportunity has developed the information from my courses into real-world experience, by putting to practice the many techniques I learned in school. Selling Mary Kay has been an amazing adventure, but I want to do more than this company can offer me.

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  Walk On's Bistreaux and Bar

  Dec 2013 - Apr 2015

  Server

  Being a good waitress is about having a positive attitude and being a good leader. In many ways a restaurant functions as a team. Waiters have a big job; they keep the customers happy, drive sales, and do all the side work to keep a restaurant running and clean. To be a successful waiter you have to be self-motivated with a good work ethic. Being a waitress was one of my favorite jobs. The upbeat, fast-paced environment made it the perfect college job, and my customers always left happy.

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  Shelbie Writes

  Apr 2017 - May 2022

  SEO Content Writer

  I'm a B2B project management and digital marketing writer helping businesses add value to their website by providing high-quality, engaging SEO-optimized web content.

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  Satmodo Satellite Phones

  Apr 2019 - Jan 2020

  SEO Content Writer

  Ghostwriter for Satmodo Satellite Phone Company. I was hired to write SEO-optimized content to improve their website rankings.

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  Etsy Shop

  Mar 2020 - May 2022

  Freelance Copywriter

  Provide keyword-rich product descriptions and content for a Jewelry Company on Etsy.

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  Klout 9

  Mar 2022 - May 2022

  Web Content Writer

  Create SEO-optimized blog posts for our digital marketing agency and our client's.

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  Click Here Digital

  May 2022 - now

  My primary responsibility is ensuring the efficient and high-quality execution of SEO services and aligning tasks and activities with our business objectives.Key Responsibilities:- Team Management: Lead a team of 4-6 SEO analysts and content writers, conducting monthly 1:1s to support their growth and goals.- SEO Product Delivery & Quality Control: Manage SEO strategy and deliverables for key accounts, ensure quality, resolve client issues, and oversee proactive plan implementation.- Internal Team Collaboration: Work closely with Account Management to balance client needs and team capabilities, build trust, and allocate resources effectively.- Training Management: Keep training materials up to date, execute training sessions, and report on training progress and gaps. Show less As a versatile professional at Click Here Digital, my official role is a SEO Analyst, but I also work as a Content Strategist, Project Manager, and Content Writer. I manage a client portfolio with an active budget over $60,000. I work with diverse industries, including e-commerce, law, non-profit organizations, RV dealerships, remanufactured engines, commercial air conditioning, and fence building.Responsibilities:- Conduct in-depth SEO and website audits, optimizing technical aspects and on/off-page content.- Analyze data using tools like SEMRush, Screaming Frog, GSC, GA4, Site Bulb, Ahrefs, and Moz.- Develop comprehensive content and SEO strategies to boost organic traffic and rankings.- Build and optimize webpages for improved user engagement and conversion rates.- Enhance core web vitals and page speed for optimal website performance.- Perform competitor and keyword research to identify industry trends and opportunities.- Address technical site health issues and implement schema for better visibility.- Optimize citation listings for improved local search performance.Platforms:Proficient with WordPress, DealerOn, Dealer.com, Sincro, Modiphy, Shopify, Dealer Spike, BigCommerce, Webflow, MotoCMS 3, and Kentico.Graphic and Web Design Skills:Utilize intermediate graphic design and web design skills to enhance content and webpages for a seamless user experience.Passionate about excellence, I use data-driven insights to achieve remarkable results. Thriving in dynamic environments, I consistently exceed expectations and drive tangible business outcomes. Show less

  • Client Success Manager

    Aug 2024 - now

  • SEO Strategist

    Nov 2023 - Aug 2024

  • Search Engine Optimization Analyst

    Sept 2022 - Nov 2023

  • SEO Associate

    May 2022 - Aug 2022