Gabriella Balbino

Experience

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  Centro de Empreendedorismo UFS

  Apr 2017 - Jan 2018

  Project Manager and Communications

  >> FAPESE Scholarship - Research Line 3: Planning and Research of Media Systems and Information from the Entrepreneurship Ecosystem. >> Orchestrated and participated in discussions with university administration to advocate for the implementation of the Entrepreneurial Education Program, involving extensive negotiation and planning.>> Collaborated with SEBRAE/SE to train faculty and professionals on methodologies related to the new project, fostering a close working relationship with key stakeholders.>> Engaged in various meetings with university leadership to discuss projects promoting entrepreneurship, innovation, collaboration, and creativity across campus.>> Designed and executed activities to promote entrepreneurship among students, faculty, and staff, focusing on communication and the delivery of courses, workshops, and events related to entrepreneurship. Show less

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  Rede+ Group

  Jan 2018 - Jan 2019

  Project Manager

  >> Led comprehensive project management for planning and executing in-company events, courses, and services focused on fostering entrepreneurial culture and innovation, including programs for startup development, across Sergipe and Bahia.>> Orchestrated the planning, budgeting, logistics, and execution of both local and national events. Successfully delivered licensed programs such as FuckUp Nights, TEDx, Hackathon, and Get in The Ring, enhancing the company's innovation ecosystem.>> Directed community-building initiatives within the Innovation Hub (Aracaju), creating a collaborative environment that promotes growth.>> Managed relationships with partners, clients, and vendors to enhance project success and foster community engagement. Show less

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  Gama Academy

  Jan 2019 - Aug 2020

  Learning Analyst and Content Manager

  >> Collaborated with the Product Team working closely with instructors and other stakeholders to navigate the unique challenges and opportunities of educational/professional contexts. >> Support the development of the methodological structure and content for Gama Experience editions, ensuring alignment with educational goals and up-to-date material for our students to enhance their professional development.>> Collaborate in executing educational programs by overseeing facilitation and delivery, ensuring over 80% student satisfaction across editions.>> Strategically recruited and built relationships with mentors and speakers to enhance program quality, expanding our +100 mentoring community with highly qualified professionals.>> Later, I transitioned to Content Production with the Growth Team, where I was responsible for gathering and analyzing data from sources such as website analytics, social media insights, surveys, and customer feedback. This informed content strategy and data-driven decision-making, allowing me to identify patterns, opportunities, challenges, and trends in content consumption, preferred formats (videos, articles, infographics), and topics of interest.>> Compared existing content against audience needs, identifying gaps where current materials fell short or new topics were in demand. Developed a diverse range of new content for both prospecting and program support to better meet audience expectations.>> Established KPIs to measure the effectiveness of our content strategy, which includes engagement rates, conversion rates, and audience growth. Show less

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  Whoisvisiting.com

  Aug 2020 - Jan 2021

  Content Manager

  >> Implemented optimization on 100% of existing content and in the development processes of new content, resulting in greater efficiency and production quality.>> Acted with multiple projects simultaneously, including content production and SEO analysis, ensuring on-time delivery.>> Cooperate with development and marketing teams to ensure content alignment with customer needs and drives engagement across all channels, as well as our website optimization and accessibility.>> Analyzed performance metrics and customer data to inform content strategy adjustments, driving continuous improvement and measurable results Show less

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  FRST - Falconi Road of Skills and Talents

  Feb 2021 - Jul 2022

  Product/Project Manager

  >> Facilitated processes using Agile, Lean, and MESA methodologies to deliver products aligned with corporate partners' and clients' needs. Highlighted Projects: FRST Reset - Leaderships (with Exame Academy), Conectivar (with SEBRAE Minas), Future of Work (with Invillia), Climate Change (with Eletrobrás).>> Designed and managed comprehensive project plans, defining scope, milestones, deliverables, and requirements for successful execution for both internal and external clients (B2B/B2C).>> Established communication channels to maintain alignment with cross-functional teams, enhancing project quality and outcomes (including external business partners and professionals).>> Oversaw project process improvements and delivery flows, ensuring adherence to timelines and quality standards.>> I've also worked in Product Management by managing the development and editing of video lesson scripts for masterclasses, reducing production time and budget by 50%.>> Analyzed B2B target needs to design learning journeys addressing professional development and leadership challenges.>> Supervised the creation of additional learning materials to enhance educational content, collaborating with business partners and highly qualified professionals.>> Managed the internationalization of content, including English translations. Show less

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  Bytes Fritos - Digital Solutions

  Jul 2022 - Oct 2024

  Software Project Manager

  >> Oversaw the entire software development lifecycle for distributed teams by leading key management activities, including scope definition, contract drafting, resource estimation, timeline setting, and budget management, ensuring successful delivery across multiple projects.>> Acted as an internal consultant, providing insights and solutions for process optimization throughout project cycles while monitoring and adjusting project phases to enhance adaptability to client needs, improving completion rates and satisfaction.>> Implemented process mapping techniques (BPMN, PDCA) alongside frameworks such as Lean, Agile, SAFe to enhance workflow efficiency and reduce operational bottlenecks.>> Applied methodologies including Scrum, Kanban, and FDD to prioritize initiatives that deliver client value using different tools like Jira, Trello, GitHub, and GitLab, tailoring usage to project context.>> Created and implemented templates to gather and document project requirements, translating objectives and features into clear solutions, preventing scope creep and improving client relationships.>> Implemented effective backlog management, including the refinement and analysis of features, clearly describing/writing epics, user stories, and acceptance criteria, as well as automating workflow processes.>> Provided strategic direction to ensure efficient project execution within multidisciplinary teams and established communication agreements for a clear understanding of planning, progress, goals, and challenges. Show less

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  The Bakery Brasil

  Oct 2024 - now

  Agilist / Scrum Master