Anders Vinderslev

Experience

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  PRC Data A/S

  Aug 2001 - Mar 2005

  Webdesigner

  Apprenticeship• Managing and creating marketing.• Analysing and evaluating marketing campaigns.• Creating ads and analyzing performance.• Managing and updating e-commerce site

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  LanguageWire

  Aug 2003 - Feb 2005

  Desktop Publishing

  Editing and finishing brochures, ads, manuals etc.

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  Den Blå Avis

  Apr 2005 - Dec 2014

  Graphic Designer - eBay Classifieds Scandinavia

  During all years, I was part of the team producing ads, brochures and setting up the two weekly classified papers. During the last 3 years, up to the closure of Den Blå Avis, I also managed the team lead.• 2 weekly classified paper productions, involving layout and creation of ads for new and regular clients, involving 200+ ads each week.• 16-20 themed supplements each year.• Team lead in the production team up to the closure of the paper• Converting and managing online versions of the papers.Additional work:• Online Ads / Banner production Vis mindre

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  EBay

  Aug 2014 - Mar 2016

  RTB Support Manager

  Position summary:• Responsible for day-to-day management and yield of direct and indirect programmatic via different ad exchanges.• Identify strategic optimizations to increase revenue and maximize yield within the programmatic stack by using data and analysis.Responsibilities:• Manage day-to-day relationships with Demand Side Platforms, Agency trading desks and other buying platforms.• Analyze, negotiate and execute private marketplace and programmatic campaigns.• Weekly reporting to give management a transparent view of the monetization and the revenue.Projects:• Part of the team migrating 900+ campaigns from Adtech to DFP with a very restricted deadline.• Creating optimal structure for 500+ unique ads placements on DBA & Bilbasen web and mobile platforms.Additional work:• Backup Trafficker (Adtech / Google DFP) Vis mindre

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  GroupM Danmark

  Apr 2016 - now

  Executing programmatic buying for a variety of clients in multiple markets and DSPs (mainly Appnexus/Xandr and DV360)Planning strategies using insight in client data. Analyzing and optimizing to secure best performance.By allocating a part of budget to exploit new data and technologies, clients are always kept in a steady development curve.By using both machine learning and dynamic algorithms in collaboration with data scientists, client campaigns are always shown to the right audience, the right place, the right time and to the lowest price. Award involvement:2016 Rambuk, 4 wins for Kvik, 1 nomination for Skoringen2017 Rambuk, 1 win and 1 nomination for Skoringen2018 I-COM, 1 nomination in programmatic and win for best agency network overall.2018 Rambuk, 1 nomination2018 Echo, bronze award for best use of search/display Vis mindre

  • Programmatic Operations Director, GroupM Nexus

    Nov 2021 - now

  • Senior Programmatic Specialist

    Feb 2019 - Nov 2021

  • Programmatic Specialist

    Apr 2016 - Jan 2019