Experience

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  Ufv - student association

  Jan 2009 - Jul 2009

  Marketing manager

  Management of Marketing EffortsDeveloped and Manager Marketing campaigns and strategies Outreach to speakers for various courses Organized company events

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  Kenmare dairy

  Jul 2010 - Jan 2012

  Assistant manager

  • Monitored evaluated and responded to regulatory issues related to animal health milk quality and emergency preparedness• Provided timely communications and recommendations to senior management related to animal health and milk quality issues• Assist management of Kenmare development staff training member support resources and continuous improvement documentation

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  Qconz america latina

  Oct 2013 - Nov 2014

  Project manager

  • Assumed the criteria and responsibility of a team leader by creating more production in the department to grow and exceed all sales, plans, and goals• Trained and managed 2 administrative assistants and 1 sales person during a period of company expansion to ensure attention to detail and adherence to company policy• Oversaw training of more than 1200 clients and increased the number of training classes provided monthly from 4 to 30 in less than a year• Acquired 20 new clients and led training programs on site and via teleconferences • Supervised and monitored progress of 20 consultants on field toward goal attainment utilizing measurable data in spreadsheet applications• Conducted analysis of progress and held monthly meetings regarding goals and tasks• Interviewed and hired field consultants due to company growth and expansion Show less

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  Media 360 partners, inc.

  Jun 2015 - Sept 2015

  Assistant marketing manager

  • Developed new lead/opportunity process to capture new clients reducing lead acquisition time and capital spent• Maintain utmost discretion when dealing with multiple fortune 100 companies • Designed multimedia slide decks for agencies and clients • Managed Salesforce database and forecasting analysis, reports and training efforts

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  Bcforward

  Dec 2015 - May 2016

  Facebook marketing expert

  • Managed $4 million portfolio composed of 150 active client accounts; finished final quarter in role at 114% over goal • Consulted with SMBs in dozens of verticals and advised clients on how to build and optimize successful Facebook ad campaigns• Authorized by team lead to run meetings and groups breakouts to introduce and explain advertising tools and best practices • Worked with clients to tailor consistent and effective ad strategy, design engaging creative, build brand awareness generate inbound traffic and cultivate leads and sales • Advised clients and developers on how to implement the Facebook Pixel, standard events and parameters and then leveraged those resources to build custom audiences, conversion and retargeting campaigns • Analyzed Facebook ad campaign metrics and helped clients develop long-term advertising strategies customized to their needs • Participated in weekly meetings to adjust team goals, troubleshoot, and provide constructive feedback to improve overall performance of the project. Comfortable hosting weekly meetings and 1:1s in order to facilitate performance improvements and professional growth Show less

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  Bcforward

  Aug 2016 - Apr 2017

  Facebook ads risk management

  • Identify global fraud trends through deep-dive analysis, implement solutions to reduce revenue losses, advance tools development, and strengthen processes & policy that control risk • Leverage subject matter expertise to detect and suppress emerging fraud patterns • Audit thousands of accounts weekly for signs of fraudulent activity with high accuracy rate and share insights of analysis with global team • Routinely partner with "Major Client" leadership to conceive and implement new strategies to control fraud risks worldwide Show less

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  Accenture

  May 2017 - Mar 2019

  • Ramped up and stabilized a SMB Facebook program, resulting in an expansion to Canada (a $50 Minvestment)• Achieved all targeted KPIs in the first quarter while still stabilizing the program and training new agents• Chosen as lead to a second pilot project for Facebook - responsible for 1500 SMB accounts ($ 20 M inrevenue)• Conceptualized and measured sales metrics, identified growth opportunities, improved team workflows, monitored sales activities and cultivated strong relationships with Accenture and Facebook program directors• Managed technology, skills training and collaborated with Facebook as a trainer for 50 marketing agents Show less

  • Snapchat Sales & Mkt Senior Team Lead

    May 2018 - Mar 2019

  • Facebook Service Delivery Ops Senior Analyst Mkt

    May 2017 - May 2018
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  Triarc

  Jun 2019 - Mar 2020

  Campaign manager

  • Scaled and optimized ad campaigns for all clients (Ecomm and B2B)• Developed a comprehensive strategy to assists CBD clients be successful on the Facebook platform• Set-up, manage and optimize ads on Facebook&Instagram, Snapchat, Quora, Source Knowledge, Choozle, Brandzooka, Connexity, Google Ads and more. • Data analysis on Google Analytics utilizing UTM codes on all ads.• Work cross-functionally (marketing, sales, creative, measurement) to manage projects effectively and efficiently.• Create content that can be used by sales teams to both inspire and educate clients on new platforms, products, and tools.• Working in a fast-paced, start-up environment.• Contributes to the future marketing vision based on market trends and competitive insights. Show less

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  Magic agency

  Mar 2020 - Aug 2021

  Senior media buyer

  • Managed our entire client roster of B2B and B2C clients ($3-10M/year in advertising budget)• Expert in planning and managing digital media campaigns (social and programmatic)• Conducted paid media audits for all clients and sales prospects analyzing strategy, creative effectiveness, and execution• Detailed performance analysis and reporting leading to optimal strategic positioning• Established media buying department and managed all employees

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  Lc consulting

  Jun 2020 - now

  Founder

  www.lcastrocoaching.com

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  Booyah advertising

  Aug 2021 - Nov 2021

  Director of accounts
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  Omd usa

  Nov 2021 - now

  • Director of Social & Search

    Nov 2021 - now

  • Director, Paid Social on iFit - OMD

    Nov 2021 - now