Experience

• 

  The walt disney company

  Sept 1994 - Feb 1997

  Marketing manager assistant in bvhe

  -Collaboration in Marketing Plan development.-Coordination with agencies (PR)-Coordination of events and promotions -Follow up of all merchandising materiala with suppliers

• 

  Gucci

  Oct 1997 - Nov 1999

  Marketing responsible for gucci timepieces

  Achievements:• Implementation of new Gucci image (Tom Ford) for all retailers in Spain• Negotiation with top jewelers to exhibit a specially complicated decoration with G-watch theme: 20 jewelers in Spain• Awarded with 1st position prize in Nuevo Estilo magazine for the best advertising campaign Responsibilities:• Development and Implementation of Marketing Plans• Budget Management • Media Planning and negotiation with agencies • Coordination of European Gucci image campaigns• Coordination of decorators teams for implementation of merchandising in retailers• Event management and PR management• Price scheme design• Ambassador at top jewelry retail stores Show less

• 

  Crane telecomms -avaya

  Oct 1999 - May 2002

  Marketing and communication manager

  -Marketing Plan -Product Launching -Implementation of Promotional and Incentive programs for retailers -Coordination of Marketing Projects with main office in Great Britain and Europe-Sales support

• 

  Bodegas valduero

  Apr 2003 - Nov 2004

  Marketing and communication manager

  Marketing and Communications Manager-Brand building-Development and implementation of Promotion for specialized retailers -Advertising and PR -Organization of events and trade fairs

• 

  Royal canin iberica

  Nov 2004 - Apr 2017

  Achievements:• Winner of 2 World prizes for ‘Best Royal Canin’s Digital Marketing Challenge’ international scale.• First ever Facebook campaign design and execution to recruit leads achieving more than 10.000• Designed and Implemented for 3 consecutive years’ top budget, cross-company 360 marketing campaign in history of Royal Canin increasing sales of poing of market entry product by 20%• OLP (Online Loyalty Program) for Trade pioneering the digitalization of this type of programs • First ever Digital Signage project in retailers that became a Case Study for IAB• Product range sales Increase of 15%• Design and creation of first online training course for trade and sales teams Responsibilities• Annual Strategic Plan development, implementation and execution delivering competent materials for sales teams and retailers, presentations, argumentation, sales folders, promotions and toolkits on and offline for a complete storyline portfolio as the pack to target customers.• 360º Communication strategy ATL and BTL for new products’ launches• Cross-company promotions design and communication ATL and BTL: microsites for lead generation, sales funnel push, actions to convert and lead to loyalty• Push and pull promotions for customers and retailers, ROI analysis• Brand Ambassador for Mars Group: advocating Mars culture across the Group• Customer centricity strategies applied throughout specialized channels: incentive programs • Budget Management: dimensioning, deviation analysis, correction programs • Sales and Marketing Projects tailored for KA and E-commerce• Portugal Market: Brand Repositioning, Channel Restructuring, Marketing Strategy, marketplace competition benchmark Show less Achievements:• Improved sales by 35%, beating industry competitors at ‘Vet Barometer’ for 3 consecutive years• Launch of a whole range of products specifically for veterinary channel: creation of materials for vets, welcome packs, online reward program for specific launches. • Creation, development and management of first online incentive program for vet clinics assistants to differentiate from competition and reach high loyalty rates (80% of vets signing in). Responsibilities • Responsible for all Veterinary Ranges distributed in Vet Clinics • Business Plan Development and Implementation, monitoring and performance and KPI analysis• Product Launching and 360º strategic activities design for introduction and sales growth• Loyalty Program management and tracking• Training for vet clinics on new products: creation and production of communication materials (sales folders, arguments and other tools for vets)• Budget Management Show less

  • Senior Brand Manager & Trade Markeitng Specialist Iberia Cluster at Mars Petfood -Royal Canin

    Jan 2008 - Apr 2017

  • Veterinary Ranges Product Manager

    Nov 2004 - Jan 2008
• 

  Flatiron consulting

  Jul 2017 - Apr 2018

  International marketing consultant

  Achievements• Digital Marketing Strategy for launching of new rehabilitation technology in urban hydraulic infrastructuresResponsibilities• Team leader in marketing projects for medium/ small size companies multi sector• 360 Communication strategies on and off as interim marketing responsible along with sales teams

• 

  Maxam

  Jan 2018 - Nov 2020

  Global senior product marketing manager and product innovation

  Achievements• Definition, design, digital launch plan and execution of first ever water dissolvable shotshell - nominated for “2020 Ammunition of the Year” by The Great Shooting Awards. Including storytelling, videos, sales folder and argumentation for sales teams at global scale, as tools for a better delivery and understanding of this new concept to stakeholders in sport shooting industry.Responsibilities• Development of materials (digital and offline, i.e.:storytelling, videos, infographics.. ) that would communicate and promote Maxam’s USP and new products in line with marketing plan and commercial strategy. Create enough content and toolkits for sales teams for successful customers’ approach.• Benchmarking to better understand market trends, competitors’ portfolios and internal gaps in own portfolio, to better understand customers needs and adapt our portfolio and USP to reach customer’s the with the most efficient offer. Customer centricity.• Adapted communication tools, messages and programmes aligned to sales funnel, creating the needed actions from lead generation to conversion. • New product design and development – from concept to road to market (B2B-B2C)• Leading projects through cross-functional teams, delivering the right content and tools to each internal stockholder at global scale: marketing, sales and product engineering task force.• Member of Legislative Board at AFEMS (Association of European Manufacturers of Sporting Ammunition) Show less

• 

  Shimano europe group

  Nov 2020 - now

  Marketing team manager iberia