Konstantinos Zikos

Experience

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  Greek Internet Marketing

  Jul 2020 - Nov 2020

  Digital Marketing Intern
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  Pizza Fan

  Nov 2020 - Jan 2022

  Digital Marketing

  🍕Understood and represented user needs🍕Worked with external third parties to assess partnerships and licensing opportunities🍕Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)🍕Brainstorms new and creative growth strategies through digital marketing🍕Planned and executed all web, SEO/SEM, database marketing, email, and display advertising campaigns🍕Incorporating customer feedback, usage metrics, and usability findings into design in order to enhance user experience🍕Created user flows, wireframes🍕Developed and managed digital acquisition and remarketing campaigns Show less

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  Instacar

  Jan 2022 - Mar 2023

  Digital Marketing Specialist

  🚗Research advertising trends🚗Incorporating customer feedback, usage metrics, and usability findings into design in order to enhance user experience🚗Research competitors’ pricing and products🚗Decide on the appropriate placement of ads🚗Determine what content will reach customers🚗Develop projects to create content🚗Executing performance marketing strategy🚗Implement email marketing campaigns🚗Executing UX marketing projects

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  Pizza Fan

  May 2023 - now

  Head of Marketing

  🍕Developing marketing strategies: Creating and implementing a comprehensive marketing plan that aligns with the company's goals and objectives.🍕Managing the marketing team: Leading and managing the marketing team, setting goals, providing guidance, and ensuring that team members have the necessary resources to succeed.🍕Brand management: Maintaining a consistent and strong brand image across all marketing channels and monitoring brand sentiment.🍕Campaign management: Overseeing the planning and execution of marketing campaigns, including email, social media, content, and paid advertising.🍕Budget management: Managing the marketing budget, allocating resources appropriately, and ensuring cost-effective and efficient marketing activities.🍕Collaboration with other departments: Working closely with other departments such as sales, product development, and customer support to ensure that marketing efforts align with the company's overall strategy and goals.🍕Market research: Conducting market research to identify industry trends, customer needs, and competition.🍕Analyzing data: Analyzing marketing data and metrics to measure the effectiveness of marketing campaigns and adjust strategies accordingly.🍕Stakeholder management: Building and maintaining relationships with key stakeholders such as customers, partners, and vendors. Show less