Aaron Sihota

Experience

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  OB DESK INC.

  Apr 2015 - Sept 2015

  Marketing Intern

  Some of my main responsibilities during my internship:Aid in building brand equity and positioning through social media.Creating engaging content about OB Desk products to inform potential customers.Contribute to cost analysis by determining marketing effectiveness by data analysis.Create and find the effectiveness of targeted social media campaigns using key performance indicators.

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  EB Games Canada

  May 2016 - Oct 2018

  Sales Associate

  Sales Associate Duties and Responsibilities:Operating cash registers.Greeting customers and creating awareness of sales promotions.Increasing in-store sales by cross-selling products.Maintaining sales floor appearance and cleanliness during all hours of operation.Directing customers to merchandise and answering product questions.

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  O2E Brands

  Jul 2018 - Feb 2019

  Marketing Intern

  - Research marketing results for our Franchise Partners - Work collaboratively with key team members to gather information and key data - Support with a variety of marketing projects as directed by the Marketing Director - Analyze website traffic to identify A/B test opportunities to optimize conversion - Aid in the development of brand guidelines, and creative assets - Apply historic data insights to build future marketing plans for franchise partners - Create and maintain reporting dashboards through Google Data Studio Show less

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  Destination Think!

  Feb 2019 - Feb 2021

  Marketing Research Coordinator

  TSI Reports- Data analyst: conduct analysis with statistical software, databases, spreadsheets, and reporting tools- Design, evaluate, and gather key metrics for project-based reporting - Collate findings into research reports using existing procedures, formulae, and templates- Deliver reports to clients through presentationsTSI Live- Analyze data, generate insights, and find opportunities related to client destinations- Conduct user onboarding sessions to highlight use cases and value- Write queries to perform ad-hoc analysis, filter/clean, and alter data- Research and analyze destination sentiment data to derive insights for monthly workshops Show less

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  WOW 1 DAY PAINTING

  Feb 2021 - Aug 2022

  Digital Marketing Specialist

  Description:- Lead digital strategy across multiple channels such as SEM, SEO, Email, SMS, and Google My Business for 60+ markets across North America.- Enhance customer experience using insights from Google Analytics, Salesforce CRM, A/B testing and heat maps- Manage internal teams to create marketing campaigns to boost online bookings during off-season- Conduct market research to understand the market landscape, market share capture, and competitive product analysisAccomplishments:- Facing stagnation in bookings, I optimized the online acquisition strategy using digital customer research, leading to a +22.84% rise in visitors to the online booking engine.- Tasked with expanding the digital presence, I led digital strategy for 60+ markets, culminating in a +15% YoY revenue growth and $20 million in online sales.- To combat off-season booking declines, I orchestrated marketing campaigns with internal teams, generating over +$100K in opportunities for franchise partners.- Aiming for increased brand visibility, I implemented SEO and AI-driven marketing tactics, achieving a +67.98% YoY spike in website sessions.- Facing a challenging Q1 lead target for the fiscal year, I revised our digital marketing strategy with hyper-targeting, surpassing the goal by 10% and securing $3.3 Million in online revenue for the month. Show less

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  Beem Credit Union

  Jun 2022 - now

  Accomplishments:- To improve our open rates, I implemented AI to begin optimizing send times at a user level, which increased our open rates by 12% to an average of 70%.- To increase member value and leads, I built digital journeys using the tools in Salesforce Marketing Cloud to create lead forms, automate queries using SQL, update CASL compliance, opt-in to loyalty programs digitally, and drive leads from on our online channels.- While working through mergers and rebrand, I was tasked to be acting project manager for digital platforms (website, automation), I was able to ensure timelines were met, risks were mitigated and budget was below cost.- In an effort to increase conversion within digital journeys, I created A/B tests within journey builder based on member personalized attributes to optimize engagements rates, resulting in some journeys seeing an 7.5% increase in engagement. - To better understand marketing attribution, tasked to create an analytics framework, I've developed an OKR structure for marketing goals and dashboards for key KPIs to help marketing track performance. - To enroll more members in our loyalty program, I worked with product teams to build an email drip campaign to help increase loyalty subscriptions during onboarding, which created an 109% uplift on loyalty subscriptions. Show less

  • Product Manager

    Aug 2024 - now

  • Marketing Automation Specialist

    Jun 2022 - Aug 2024