Charlotte Wardle

Experience

• 

  Fusion Lifestyle

  Jun 2015 - Nov 2017

  Customer Relations Advisor

  In this customer facing role, my key focus was placed on monthly prospecting and sales KPIs as well as customer retention. Sales typically were carried out face-to-face and over the phone, with sales emails also being utilised. Further administrative tasks were also undertaken.

• 

  Wirex Limited

  Nov 2017 - Jun 2018

  PPC Assistant

  Though predominantly situated within the paid advertising team, I spread my time between the other teams. This includes a range of both ad hoc tasks and recurring duties requiring me to be flexible and efficient with my time. Primary tasks relate to:- Paid advertising on AdWords (GDN, Search, UAC), Facebook, Twitter, Apple Search. Also using third party platforms such as Appnext and Appsamurai- Reporting on performance of campaigns for optimization - Content creation for the website, optimizing content for growth- Organizing and promoting events for the London Wirex community- CRM duties including compiling a weekly newsletter and ad hoc campaigns Show less

• 

  OMD EMEA

  Jun 2018 - Sept 2019

  Search Account Planner

  Account: Levi Strauss & Co - Planning, implementation and optimization of paid search campaigns and shopping campaigns on both Google Ads and Microsoft Advertising- Creating and presenting of KPI reports to the client - Main point of contact for client liaison- Financial tasks relating to invoicing on Media Explorer- Restructured PPC accounts across 14 markets to improve efficiency of account management

• 

  OMD UK

  Sept 2019 - Nov 2021

  - Verticals: financial services; logistics (B2B and B2C audiences)- Developing paid search and social campaigns from brief to launch, as well as carrying out optimisations, reporting and analyses with Google Analytics- Using bid strategies and different tactics to achieve KPI goals. Campaign goals include branding, lead generation and direct response- Social channels include: Facebook, Twitter, LinkedIn, Pinterest and YouTube- Regular and ad hoc reporting via Excel; I have also created a reporting dashboard on Google Datastudio- Budget management across both channels and forecasting planned activity- Working with media partners to test new formats, Betas, 3rd party audience platforms- Client invoicing on Prisma (previously Media Explorer) Show less

  • Senior Biddable Executive

    Apr 2021 - Nov 2021

  • Biddable Executive

    Sept 2019 - Mar 2021
• 

  Virgin Media Television

  Nov 2021 - Sept 2023

  Brand Activation Executive

  - Maintaining and publishing content on the Virgin Media Solutions website- Copywriting a monthly B2B newsletter- Used Poppulo to manage email comms with B2B databases, including regular comms and event invites- Organised events with up to 200 attendees, including sourcing venues, suppliers, talent and managing invites and guest lists which included both influencers and clients. Also created social content at events for post-event comms- Creating social media content for Brand and B2B social media accounts (Instagram, Facebook, Twitter, TikTok, LinkedIn)- Activated for commercial partners on VMTV brand social media accounts, which involved strategy, media planning, campaign activation and optimisation, and compiling PCAs Show less

• 

  Royal Caribbean Group

  Jan 2024 - now

  Senior Digital Media Executive