
Irene Tobajas
Becaria en Oficina de Relaciones Internacionales

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About me
TechWomen100 Winner | Founder | Strategic Advisor | ex-Amazon
Education

Tableau
2020 - 2020Analyst Learning PathWork with complex data sources, use advanced calculations to customise data, and leverage advanced features--such as parameters, sets, filters, and forecasting--to build a range of charts and to analyse various types of data. This learning path encompasses the skills every analyst needs, from performing ad hoc analysis for data exploration, to producing well-designed interactive dashboards that present data accurately.

Skanska & Rubicon Wigzell
2018 - 2019Focused Lean Improvement Techniques - Practitioner License
Association for Project Management (APM)
2018 - 2018Project Fundamentals Qualification (PFQ)
ArcelorMittal
2015 - 2015WCM - Continuous Improvement Instructor training
ArcelorMittal
2015 - 2015Value Stream Mapping (VSM)
Sqlbi
2019 - 2019Introduction to DAX Software and Data Analysis
VA Consultants
2018 - 2018Management Development Programme
Highways England
2017 - 2017Interview Skills Certificate
ArcelorMittal
2016 - 2016Leadership Training
Fundación Empresa Universidad Zaragoza (FEUZ)
2015 - 2015Time Effective Organisation and Management
Universidad Nacional de Educación a Distancia - U.N.E.D.
2013 - 2014Curso Básico sobre Bolsa
Urkide
2009 - 2011Bachillerato Bachillerato
Udemy Alumni
2020 - 2020Certificate Marketing Analytics- Learn the most important marketing metrics and how to apply them to your data- Analyse a company's PPC marketing campaign using key metrics- Know how to ask the right questions from your data- Build a marketing initiative forecast model from the ground up- Build a dynamic dashboard to summarise your analysis

BIG school
2025 -MSc Artificial Intelligence
Lean Six Sigma Partners
2021 - 2022Green Lean Six Sigma Belt Continuous Improvement & Operational Excellence
EdX
2019 - 2019Analyzing and Visualizing Data with Power BI Data Science
Universidad de Zaragoza
2015 - 2015Time Effective Organisation and Management
Universidad de Zaragoza
2011 - 2015BSc (Hons) Business Administration and ManagementActivities and Societies: Team Leader in the University Trading Challenge - Universia di Trading (Turin, Italy): Coordinating the activity of the team while participating in the international stock exchange trading challenge.
Experience

Universidad de Zaragoza
Feb 2014 - May 2014Becaria en Oficina de Relaciones Internacionales
ArcelorMittal Tailored Blanks
Jun 2014 - Jul 2014InternOptimise planning master files and tools, creation of multiple VBA macros.Understanding of suppliers and customers' relationships and requirements.

Relevant Online Strategies
Feb 2015 - Jun 2015Intern
ArcelorMittal Tailored Blanks
Mar 2015 - Aug 2017Responsible for launching and managing the Department, driving the cultural change. Plant Manager deputy.Definition, implementation and follow-up of appropriate KPIs for the diverse areas of the business. Deep analysis of all the areas of the business, which led to the identification of £6.5m potential savings within a 10-year period.Train and lead cross-functional teams to analyse and improve the site performance.Direction and management of 1 person; coordination of all the project teams across the organisation.Successfully audited by customers and ISO/TS auditors.Creation of a 3-year master plan; site objectives and targets definition for a 10-year period.Weekly reporting to the Board and bimonthly presentations to a member of the Board.Daily gap analysis and weekly review with the Senior Management.6.2% increase on the annual 'Employee Satisfaction Survey' in comparison to the previous year; biggest increase among the 8 plants the Company has in Europe.£489K in savings coming from projects launched in 2016 through CI methodology; the expected savings for the year were £68K.84.3% of the workforce using basic CI tools and 54.8% participating in projects during 2016, our first year of CI implementation.20.4% reduction of customer concerns in comparison to the previous year.12% improvement on the delivery performance to customers in comparison to the previous year. Show less
WCM - Continuous Improvement Manager
Nov 2015 - Aug 2017Intern
Mar 2015 - Oct 2015

Highways England
Sept 2017 - Jan 2019Decision Support ManagerLeading and supporting on all aspects of Decision Support Tools (DSTs), including analytics, performance reporting, ad hoc queries, project support and training.Analysis and interpretation of multiple scenarios, economically and in terms of performance, to ensure that decisions are made with evidence, on time and in the most efficient manner.Statistical modelling and comparison of various scenarios to make the decision making process transparent and easy with predictive and probabilistic analysis tools.Development of detailed reports and visuals, adapted to diverse audience.Train cross-functional teams to run their own analysis.Participation in the design of investment strategies, i.e. Road Investment Strategy (RIS2).Responsible for the monthly calculation of KPIs and the interpretation and cascade of the results.Involved in the documentation of business cases. Show less

Veolia
Jan 2019 - Jul 2020Analytics Manager HIWE• Leadership and management of the HIWE analytics team, coordinating cross-functional projects and ensuring that the team meets both deadlines and expectations• Enable a standardised approach to reporting, analysis and business processes. • Manage the data warehousing and ETL solutions, while influencing the business to be a data driven culture.• Be the connection between our Business Systems, Business Intelligence and Operations teams. • Ensure requirements for reporting and analysis are known and filled, while supporting their applications where required. • Prioritise projects based on the best ROI.• Ensure that best practice processes are in place. Show less

DataKind UK
Jul 2020 - Dec 2020Data Ambassador (Volunteer)
Amazon
Aug 2020 - Aug 2024• Perform ongoing analyses supporting EU Prime Video's content pricing and costing activities• Create high-quality content strategy documents supported by data for senior executive presentations• Analyse international content market conditions, challenges, and opportunities• Build, update, and audit business metrics, conducting deep dive analysis to identify root causes• Collaborate with Finance, Content Analytics, Vendor Manager, Content Acquisition, and Business Intelligence teams to improve internal tools and processes• Quantify the impact of TV series and movies on customer engagement and optimize transaction margins Show less • Managed multiple cross-functional projects, ranging from the creation and implementation of a Project Management framework for the Risk & Resilience (R&R) BI Team, to the development of some interactive and automated Excel reporting and Tableau Dashboards.• Collaborated with multiple Field teams to provide them with reports or data solutions that support their Risk Management activities and encourage a deep dive culture.• Performed data warehousing and led the creation of multiple ETL jobs. Show less
Senior EU Pricing & Costing Manager | Prime Video
Dec 2023 - Aug 2024EU Pricing & Costing Analyst | Prime Video
Jan 2022 - Dec 2023BI Risk Manager (EMEA)
Jan 2021 - Jan 2022BI Risk Analyst (EMEA)
Aug 2020 - Dec 2020

AnitaB.org
Apr 2023 - nowGHC'23 - Co-Chair for the 'Media and Gaming' and 'Start-Ups' tracks
Rocket50.io
Nov 2023 - nowStrategic AdvisorOn a mission to empower all people over 50 to get the job they want and deserve, with the combination of expert personalised guidance and AI-based tools.

Pletly
Nov 2023 - nowStrategic AdvisorPletly provides personalised care for individuals with autism and developmental disabilities, ensuring their unique needs are met. Pletly's platform enhances communication between caregivers and families, offering transparency and peace of mind about their safety and well-being.

LUKiN Consulting
Jan 2024 - nowFounderAs the Founder of LUKiN, I'm dedicated to unlocking business potential through data-driven insights. At LUKiN, we specialize in turning complex data into clear, actionable strategies, empowering companies to achieve their strategic goals and thrive in competitive markets.
Licenses & Certifications

WCM - Continuous Improvement Instructor Certificate
ArcelorMittal- View certificate

Tableau Designer
Tableau SoftwareJul 2020 - View certificate
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AWS Certified Cloud Practitioner
Amazon Web Services (AWS)Dec 2020 
Certificate Advanced in English (C1)
University of CambridgeFeb 2015- View certificate

Tableau Analyst
Tableau SoftwareJul 2020 - View certificate

Tableau Author
Tableau SoftwareJul 2020 
Lean Six Sigma Green Belt Certification
AmazonJun 2022
APM Project Fundamentals
Association for Project ManagementJun 2018
Honors & Awards
- Awarded to Irene TobajasTechWomen100 Winner WeAreTechWomen Sep 2023 TechWomen100 awards recognise and celebrate the achievements of women working in technology.https://wearetechwomen.com/tw100-women-in-tech-awards/
Volunteer Experience
Data-Diver
Issued by DataKind UK on Aug 2020
Associated with Irene Tobajas
Languages
- esEspañol
- inInglés
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