Marshall Sponder

Experience

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  IBM.com

  Mar 2003 - Dec 2008

  Senior Web Analyst

  Provided analysis of Search Engine Metrics, Web Data Metrics, & Search Engine Optimization.• Combined site analytics, qualitative data, virtual world analytics & Seibel data for IBM's Virtual Business Center resulting in $1.6 M of identified revenue opportunity for IBM's effort in Second Life Virtual World.• Envisioned, improved & maintained brand monitoring dashboards for web effectiveness at IBM.com combining qualitative & site analytics measures onto one scorecard.• Also executed scorecard of IBM Pressroom, combed Marketwire metrics on Press Release distribution with IBM site analytics. Showed pressroom team, for the FIRST time ever, the value of their press releases.• Measured effectiveness of branding campaigns around IBM BladeCenter & proved, for the FIRST time, a 25% sales lift & a 35% traffic lift on Blade keywords to IBM.com Systems group during campaign run by Ogilvy for IBM. Proved 10% lift in IBM Internal Search for Blade keywords during the same period. This work supported decision to engage Ogilvy. Show less

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  Web Analytics Association

  Jan 2007 - Jan 2008

  Board Director

  Founded the Social Media Committee - had 87 members at one point, largest in WAA (now DAA history).

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  Now.seo

  Jan 2008 - Sept 2010

  Various B2B clients including the New York Times & digital ad agencies.Highlights of Projects:• Used Omniture Site Catalyst & Discover2 Site Analytics platforms to analyze branding effectiveness of 2 major Brands & recommended if they should be split or not.• Show impact of blog columnists on major TV & Cable networks as it impacted New York Times traffic.• Authored Social Media Measurement Best Practices Guide for major electronics company instrumental in showing Social Media ROI for its campaigns. Also wrote Web analytics Best Practices Guide for division of large manufacturing conglomerate focusing on Web Trends & Google Analytics.• Designed Social Media Scorecard, including ROI tracking, for large Children’s furniture site using combination of Omniture Site Catalyst, Ranking Reports, & Google Analytics.• Created groundbreaking online marketing plans for musicians, visual artists, & internet celebrities such as Juliette Powell (Author, 33 Million People in the Room) leading to major improvements on their sites & leading to more bookings due to my strategy recommendations.. Show less Provide Site Analytics for effective business decision-making for Monster.com. Also for Affinity Labs, Military.com, Fastweb.com, MonsterTrak.com, Jobs.com, and various Monster Tier 1 International Sites• Developed Social Media Framework measurement document covering what Social Media to track & how.• Completed ComScore Media Metrix Audit for Monster Worldwide, Inc, saving company $200,000 in 2009/2010.• Produced Search Reporting linking multiple Monster properties together providing key insight resulting in 50% increase in Search Engine Traffic year to year.• Designed & presented Social Media Case Study at “Search Engine Strategies 2008” on effect of Social Media on increasing new visitors to Military.com. Brought together Monster.com & Military.com (a Monster subsidiary) & Buzzlogic. Show less

  • Independent SEO/Analytics Specialist

    Mar 2003 - Sept 2010

  • Senior Web Analyst, Insights Group, MONSTER WORLDWIDE, INC.

    Jan 2008 - Jun 2009
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  Porter Novelli

  Jan 2009 - Sept 2010

  Marshall developed a Social Media Metrics Program for Porter Novelli PR working with client teams for major brands such as Gillette, Braun, Epocrates, PepsiCo to name a few. Marshall started social media audits, monitoring for large brands, competitive analysis, SEO/SEM within PN Compass Framework. Started the Social Media Analytics group there

  • Social Media Analyst - Consultant

    Aug 2009 - Sept 2010

  • Social Media Analyst

    Jan 2009 - Jan 2010
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  WCG

  Sept 2010 - Nov 2011

  Senior Manager, Analytics

  Providing insight and analytics (Social Media, Web Analytics, Search, etc) to WCG clients.

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  Rutgers University

  Sept 2011 - now

  Associate Professor (Part Time)

  Teach Social Media and The Arts coursework at Rutgers Mason Gross School of the Arts - with a partnership with Rutgers Business School.

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  ESavV Technologies

  Nov 2011 - Dec 2012

  Analytics Consultant

  I provide research, assessment and implementation for advanced analytics modeling, collection and dissemination for eSavV mobile, web and custom software solutions. I implement ultraviolet audits for company data and develop solutions to extrapolate and monetize these data. I incorporate analytics and metrics at the architectural level of a project to allow clients to see usage trends and leverage these results for maximum ROI.

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  WebMetricsGuru INC

  Jun 2012 - Aug 2016

  CEO, Author of Social Media Analytics (2012) & Digital Analytics for Marketing (2018)

  Blogging about Search, Web Analytics, Social Media metrics at Webmetricsguru.com along with industry speaking engagements and press coverage. In recent months my company has produced Web Intelligence for clients and have developed a POV on how to go about it. Contact me if you are interested in learning more. Of late, more of my energy is devoted to teaching, lecturing, and writing, and much less towards consulting, so I will continue to look at consulting offers as they come in, but do not have the time to take on many or any new commitments due to my teaching schedule. Show less

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  UC Irvine

  Jun 2012 - Feb 2013

  Instructor

  Developing and Teaching Social Media Measurement Course for UCI Extension (http://unex.uci.edu/courses/sectiondetail.aspx?year=2012&term=SUMMER&sid=00203

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  Baruch College

  Jul 2013 - now

  Full Time Lecturer

  Teaching Web Analytics, Web Intelligence and Advanced Marketing Automation courses at Zicklin School of Business - transitioning from a PT Instructor to FT Lecturer starting late August, 2014.

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  Fashion Institute of Technology

  Feb 2014 - Apr 2014

  Adjunct Professor

  Create and deliver Social Media Analytics and Mobile Analytics courses for Fashion professionals at FITNYC continuing education.