Experience

• 

  Cetelem sfac

  Jun 1996 - Feb 2000

  • Copy Writer and Communications Assistant

    Jan 1999 - Feb 2000

  • Credit Consultant at the Retail Branch

    Jun 1996 - Dec 1998
• 

  Banco cetelem sa

  Mar 2000 - Jan 2003

  • Direct Marketing Specialist

    Jan 2002 - Jan 2003

  • Marketing Assistant

    Mar 2000 - Mar 2002
• 

  Banco cetelem sa

  Oct 2003 - Jun 2005

  Operational marketing and communications coordinator
• 

  Banco cetelem

  Apr 2005 - Nov 2005

  Webmarketing manager

  - Implements a Digital Marketing Plan with a view to achieving the business objectives and ensure the execution of the corresponding budget. - Implements the necessary resources to develop B2C online activity, namely the business applications - Front End - and Customer area (Homebanking) .

• 

  Banco cetelem sa

  Sept 2005 - Sept 2009

  Head of trade marketing

  Defines and implements the Marketing Plans of the Automotive and Retail Business Units;Defines and provides the Products and Services fundamental for the development of activities. Ensures their operational implementation and the training of teams; Maximises the promotional activities of the business units, with a view to reducing costs and leveraging the results of the activity;Ensures the creation of the supports to promote Credit in POS

• 

  Bnp paribas personal finance

  Sept 2009 - Jan 2016

  - Manages a team of 7 people within the Comunications and Advertising Department; - Ensures the launch of campaigns, operations, products, ..- Defines the strategy for the Internet area to ensure the promotion of products and services through digital channels ( B2C scope) - Manages the implementation of the various internal marketing plans, in order to meet targets and budgets, ensuring the intervention of the various areas of the company and external suppliers, namely communication, advertising and online and offline media agencies;-Define and ensure implementation of the overall company communication, both internally and externally; - Manage the overall Marketing Budget - Control / manage the company's image (comm & advertising, positioning and corporate image ) - - - CSR Show less Manages a team of 3 people within the MKT and Distribution Development Department.Ensures the development of the activity of the Distribution Business Unit: - Identifies, defines and implements key priorities for the development of the Distribution activity, namely with regards to products, services and technical resources; - Defines and implements a Marketing and Communication Plan with a view to achieving the objectives of the B.U.- Ensures the development of the B2B2C e-commerce activity; Show less

  • Head of Communications and Advertising

    Feb 2011 - Jan 2016

  • Head of Business Development & Retail Marketing

    Sept 2009 - Feb 2011
• 

  Bnp paribas personal finance

  Oct 2016 - now

  • Brand, Communications, Offer & Engagement Director

    Feb 2022 - now

  • Brand & Communications Director

    Oct 2016 - now