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Laura Bermudez Barbosa

Laura bermudez barbosa

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location of Laura Bermudez BarbosaToronto, Ontario, Canada
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  • Timeline

  • About me

    Associate Brand Manager at Conagra Brands

  • Education

    • Universidad de los andes

      2014 - 2019
      Bachelor of business administration (b.b.a.)

      During my Bachelor, I was a Teaching Assistant on three courses: Marketing Fundamentals, Marketing Research and Organizational Behaviour; helping more than 100 students during my studies with their assignments and teaching them the fundamentals for each topic.

    • Centennial college

      2020 - 2021
      Postgraduate certificate marketing/marketing management, general high honours degree

  • Experience

    • Universidad de los andes

      Aug 2018 - Dec 2018
      Research assistant

      Analysis of Men and Women in leadership positions, and which conditions within the country's culture encourage women to break the glass ceiling.

    • Diageo

      Jan 2019 - Jul 2019
      Reserve intern

      Supported the Brand Manager in brand planning, coordinating the execution of marketing plans and developing integrated marketing campaigns maintaining global guidelinesLead execution of brand activations and events for the reserve portfolio of Diageo. Activations in on-trade for Old Parr 18, activations in on-trade and off-trade for Singleton 12, and events for Tanqueray and Singleton 12. Supported the planning and execution of Cocktail Fest, the first cocktail festival that lived in on trades for one month and ended with a one-weekend festival with 5 brands: Tanqueray, Don Julio, Buchanan’s, Singleton, and Zacapa. Show less

    • L&s digital marketing agency

      Jul 2019 - Nov 2020
      Co-founder

      Worked with small and medium businesses, helping them to achieve growth, sales, and engagement through social media. Created new and fresh content for Montié Coffee, increasing brand awareness and engagement, reflecting key characteristics of their regular line up and special editions.Analyzed and assessed digital campaigns, delivering quantitative status reports with learnings and recommendations

    • Parmalat group

      Aug 2019 - Feb 2020
      Marketing analyst

      In charge of the marketing strategy for the milk category, maintaining positive contribution margins.

    • The mars agency

      May 2021 - Jan 2023
      Account executive

      - Planning and execution of Shopper Marketing programs for CPG brands

    • Riverside natural foods ltd. (home of madegood)

      Jan 2023 - Oct 2024
      Assistant brand manager, incubator brands

      - Planning and execution of Shopper Marketing and Sampling programs for GOOD TO GO, supporting trial and velocity objectives for the brand - Budget Management and SME (Subject Matter Expert) for Indirect Procurement for the Incubator and GOOD TO GO team - Lead and support commercialization processes for line extensions, renovations, and discontinuation of products for GOOD TO GO - Lead Category and Brand performance reviews leveraging AC Nielsen, unlocking growth opportunities - Support Market Research initiatives to understand US consumer needs, to launch new products and expand Riverside brand portfolio Show less

    • Conagra brands

      Oct 2024 - now
      Associate brand manager, sauces

      Portfolio: P.F. Chang’s and VHBase business and Innovation

  • Licenses & Certifications