Experience

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  Mediacom

  Dec 2010 - May 2013

  Associated insights director (media strategy & planning)

  Work on customized studies for Advertisers involved Brand Health Tracking, Consumer Media Touch Points study, Ad Effectiveness Study. Responsible for internal insights tools and planning tools training. Focused on consumer full picture reseaech on product &brand usage, lifestyles for developing Media Planning Strategy.

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  Ctr market research

  May 2013 - Jan 2016

  Research director (consumer product & brand behavior, media habits and lifestyles - kantar media)

  New accounts development, existing account upgrade and contract renew. Account services (including data usage&application software training). Project management of annual syndicated studies (CNRS-TGI/Baby&Mom’s Study/Clickstream) as well as key clients’ annual big ad-hoc projects. The clients covers 4A and local agencies.ients and business each year; high satisfaction from key clients on the Ad-hoc project quality.

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  Kantar worldpanel china

  Feb 2016 - Feb 2017

  Media solution director (digital media roi)

  Localize and upgrade Global Media Solutions base on offline shoppers’ data. Support the advertisers’ account team on solutions sales & reports delivery. Drive business from 4A.

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  Miaozhen systems

  Mar 2017 - Feb 2018

  Business developmemt director (digital marketing study)

  Develop and service 4A clients in Beijing and Shanghai, include GroupM, Dentsu Aegis, Publicis Media and OMG, etc. Sell all various solutions ranging from Digital ADs Tracking to Consumer Insights, such as Ads Tracking & Verification, Digital Campaign Brand Uplift Study, Social Listening, Consumer Profiling & DMP/AdServing etc.

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  Ipsos

  May 2018 - Jan 2019

  Solution director (advertising effective study - consumer brand attitude & consumer action)

  Innovate traditonal research solutions about Ads Effectiveness as well as User Experiences Study, through integrating Telecommunications, Search, eCommerce data.

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  Inmoment

  Sept 2019 - Apr 2024

  Senior project director (customerexperience, saas)

  Work as a combined role including Account Management, Program Management and Program Support.Daily communicate with the clients to learn their needs to make sure the programs meet the target and have their satisfaction. The clients are from APAC regions including China, Taiwan, Korea, and the Middle East.Work with internal multi-functional teams from different zone including Data Collection (US), Data Processing (UK), Engineers (US) and Global Account Team (US) etc. to have the surveys run smoothly.Track the programs to make sure the related data is imported to the SaaS Platform without missing. Help the users from the client side with their accounts setup, queries, usage of data, etc. Make data visualizations on the Saas Platform and Power BI. Show less