Experience

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  Freelance

  May 2021 - Jun 2022

  Content seo

  Developed clear and accurate keywords for a variety of design projects, including Zoom Backgrounds, YouTube Thumbnails, and Social Media Stories, adhering to specific guidelines for text, object, and image elements. Efficiently generated over 1200 keywords per project in 3-5 days, with 35 keywords crafted for more than 55 designs per project, ensuring relevance to each design category.Responsibilities:• Identified and categorized design types and styles before creating keywords.• Generated tailored design keywords for various formats, including Zoom Backgrounds, YouTube Thumbnails, Presentations, Social Media Stories, and more.• Created a minimum of 35 specific keywords for over 55 unique design elements per project.• Ensured compliance with provided keyword guidelines, focusing on aspects like objects, text, and images within the design for precision.• Delivered accurate and context-specific keywords within tight deadlines, producing a minimum of 1200 keywords in 3-5 days for each project. Show less

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  Kyutee beauty

  Apr 2023 - Jul 2023

  Digital marketing assistant (seo crm webdev)

  I reported directly to the CEO, developed a Shopify website from scratch, and optimized both its technical and SEO aspects. I also implemented CRM strategies through Klaviyo, handled SMM campaign support, and managed product catalogs. Additionally, I streamlined workflow across divisions and resolved various IT issues.Responsibilities:• Directly reported and presented the plan, progress, and results from the Digital Marketing division to the CEO.• Developed and designed a website using Shopify and Klaviyo from the ground up.• Repaired website issues such as broken URLs, fonts, product showcases, banners, href links, image size bugs, text button bugs, etc.• Greatly optimized website performance from both technical and SEO aspects, including: Web & mobile performance, Breadcrumbs, AMP, and navigation, Broken links, meta titles & descriptions, Website loading and image rendering, Duplicated and unused pages.• Created new customer segmentation and email templates using Klaviyo for CRM.• Assisted SMM campaigns in budgeting, targeting, scheduling, copywriting, ad design concepts, presentations, and acted as an instructor for the team.• Managed the availability of products, catalogs, and collections for both the website and offline.• Managed product details such as edition, year, pattern, colors, prices, stocks, product weight, and content resources for images & videos.• Fixed workflow issues between divisions to improve efficiency.• Troubleshot computer, laptop, and IT problems. Show less

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  Satuvision

  Jul 2023 - Mar 2024

  Digital marketing specialist

  I excel in managing digital marketing tools, developing tailored campaigns, conducting thorough research, and mentoring interns. I've achieved significant improvements in client ROI, website performance, and work efficiency.Achievements:• Successfully achieved a ROAS of 28, indicating a significant improvement in the client's advertising effectiveness.• Boosted walk-in customers by 40% for local businesses.• Recognized for playing a key role in enhancing team efficiency and productivity through streamlining processes and improving system functionalities.• Acknowledged for providing expert assistance in resolving complex spreadsheet formulas.Responsibilities:• Managed digital marketing tools setup and integration for effective campaigns.• Developed customized campaign strategies and budgets to meet client goals.• Conducted thorough industry and competitor research to optimize targeting.• Created engaging ad content aligned with campaign objectives and brand identity.• Generated concise monthly performance reports and delivered presentations.• Maintained strong client relationships and optimized performance metrics.• Handled 5 clients or more concurrently for seamless execution.• Managed client budgets, overseeing up to 60 million rupiah.• Mentored interns in digital marketing fundamentals and strategies.• Streamlined team processes and improved system functionalities.• Provided expert guidance in resolving complex spreadsheet/Excel formulas.• Contributed creatively to ad visuals and client pitches.• Supported media production activities for product promotions. Show less

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  Herbacore pt.

  Apr 2024 - Sept 2024

  Supervisor & performance marketing

  Supervised a team of 4, overseeing all aspects of performance marketing while fostering team development through targeted training and mentorship. Enhanced digital marketing strategies and reporting systems, driving significant improvements in ad campaign performance and audience targeting. Delivered impactful results for 8+ brands and products, achieving a 30% increase in ROAS and ATC ROAS on E-commerce and improving reporting efficiency by 60%.Key Responsibilities:• Coordinated and led a team of 4, ensuring tasks were effectively executed, managing workloads, and maintaining team morale.• Monitored team progress, ensuring projects were completed efficiently and deadlines were met.• Facilitated close collaboration between divisions to ensure seamless communication and project execution.• Optimized the ads campaign structure to align with platform algorithms, resulting in a 30% improvement in campaign performance (ROAS & ATC ROAS).• Enhanced audience targeting strategies, improving results by 60% (ROAS & ATC ROAS).• Improved reporting systems by 60%, implementing automatic data updates from spreadsheets and CSV imports to streamline data processing.• Enhanced analysis processes by 40%, using spreadsheet automation to improve decision-making.Additional Responsibilities:• Provided training on Meta platforms (campaign management, audience targeting) and Google tools (Ads, Analytics, Tag Manager) to team members.• Educated the team on effective data analysis techniques, ensuring accurate insights for decision-making.• Shared the latest updates on SMM, SMO, and SEO trends, keeping the team informed of digital marketing changes. Show less

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  Mierakigai

  Dec 2024 - Jan 2025

  Project manager
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  Freelance

  Jan 2025 - now

  Freelance digital marketer & business development
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  Rewood

  Feb 2025 - now

  Business owner