
Timeline
About me
Founder & Principal Consultant at Breathe New Winds | Branding & Creative Lead | Strategic Marketing | Event Documentation | Clients: Bernie Sanders, US Capital Concerts, Netroots Nation, CA Assoc. of School Counselors
Education

The art institutes
2007 - 2010Bachelor of science (b.s.) advertising
Experience

Drafter
Feb 2007 - Aug 2008Graphic design team managerI oversaw the production of all transfer artwork and promotional material, utilizing my skills in graphic design and proficiency in software like SketchUp and AutoDesk. My role included managing a team and contributing to the drafting and blueprint layout.

Mt. san jacinto college
Feb 2011 - Aug 2017Adjunct faculty instructorI introduced thousands of students to digital photography, teaching them the fundamentals of portrait photography, commercial photography, and fine art photography. My curriculum included personal branding & marketing strategies, business development, and image editing using Adobe Photoshop and Lightroom.• Taught students fundamentals of digital photography, personal branding & marketing strategies, business development, image culling & processing.• Averaging three classes of 25 students per each 17-week semester• Monitored student growth & progress of photographic concepts while evaluating and revising lesson plans and course materials to achieve student-centered learning environment.• RateMyProfessor Student Rating: https://www.ratemyprofessors.com/ShowRatings.jsp?tid=2078933 Show less

Dealer digital group, llc
Jan 2013 - Jan 2016Social media marketing managerAs a highly qualified Social Media Manager, I have a proven track record of effectively managing a large portfolio of brands and accounts, successfully growing online presence and increasing customer acquisition and retention. I have demonstrated my ability to develop social communities for market and demographic-specific clients, and have established a strong track record of creating and implementing effective content calendars and performance forecasts. I have also excelled at building relationships with influencers and vendors, and have a strong analytical skillset, including the ability to analyze performance metrics and growth analytics. I have a track record of developing high-quality marketing content, such as blogs, promotional materials, and advertisements for social media, and have organized community events, generated valuable sales leads, and curated and created original content for various multi-channel streams.• Developed social community for market/demographic-specific clients• Established daily and weekly content calendar with performance forecasts• Establishing influencer/vendor relationships• Analyzing performance metrics and growth analytics• Developing marketing content such as blogs, promotional materials, advertisements for social media, organizing community events, generating high-quality sales leads, and curating & creating original content for various multi-channel streams. Show less

Worksfire, inc
Aug 2014 - Feb 2016Chief creative officer / customer serviceDeveloped workflow to increase clientele leads through creative & brand identity. Balanced dozens of customer-service calls per week, while establishing new clients through clever creative direction, digital & print design, animation, Mobile & Web UX/UI.• Oversaw all creative direction, digital & print design• Developed infographics, video reels, animation, Mobile & Web UX/UI through industry-standard tools and software.• Increased brand awareness, leveraging creative methods to out-perform while staying under-budget. Show less

Breathe new winds
Oct 2015 - nowFounder & principal consultantBreathe New Winds is a full-service agency responsible for delivering high-quality consulting services across various domains including visual branding, creative direction, strategic marketing, and documentation. Led projects for high-profile clients, enhancing brand visibility and strategic positioning.Key Responsibilities• Visual Branding and Identity: Developed and executed comprehensive visual branding strategies to enhance client brand identity and market presence.• Creative Direction: Led creative projects, ensuring alignment with client goals and delivering impactful visual narratives.• Strategic Marketing: Implemented strategic marketing initiatives to increase brand awareness and engagement.• Event Documentation: Expertly covered major events, ensuring vibrant and impactful visual storytelling.Achievements• Enhanced client satisfaction and brand visibility through innovative and strategic consulting services.• Managed a wide range of projects from feature films to individual talent, corporate, celebrity, influencer, and private photography.• Provided expert consultation and creative direction, leading to significant client achievements and recognitions.ClientsVT Senator Bernie Sanders & The Sanders Institute, US Capital Concerts, Netroots Nation, Toni Atkins for California Governor, Janes Due Process, Weymouth Watson, The Democratic National Committee, Nina Turner for OH Congress, SEIU, Susan Barton, Wounded Warriors, US Chiefs of Staff (CoS), NY Rep. Alexandria Ocasio-Cortez (AOC), Rev. Jesse Jackson, NY Attorney General Letitia James, UAW President Shawn Fain, TN Rep. Justin Jones, CA Gov. Gavin Newsom, United Auto Workers (UAW), Los Angeles Mayor Karen Bass, CA Rep. Ro Khanna, WA Rep. Pramilla Jayapal, MD Sen. Jill Carter.Notable PrincipalsUS POTUS Joe Biden, US VP Kamala Harris, Microsoft CEO Satya Nadella, Cardi B, Jack White, Eddie Vedder, Susan Sarandon, Killer Mike, Alfonso Ribeiro, Dave Matthews, Bryan Cranston Show less

Bottlekeeper®
Jul 2016 - Mar 2019Creative directorAs a highly qualified and experienced Creative Director, I have a proven track record of overseeing successful creative operations and driving growth for the company. I was responsible for coordinating between vendor, marketing, and internal operations to ensure consistent growth in brand identity and individual campaigns. I played a key role in the company's success on ABC's SharkTank, where we won a $1,000,000 contract with Mark Cuban and Lori Greiner. In my daily duties, I provided videography, catalog and lifestyle photography, brand direction, and developed and implemented effective work strategies and processes to achieve agency objectives. I also collaborated with outside agencies to manage campaign progress and milestones, and developed a creative workflow that enabled our small team to scale up rapidly without any issues. Show less

Bernie sanders for president
Mar 2019 - Apr 2020Director of photographyAs the Director of Photography for the Bernie Sanders Presidential Campaign, I was responsible for documenting and archiving all still imagery for the campaign, traveling full-time with Senator Bernie Sanders. My role involved extensive event photography, capturing the essence of each campaign stop. I coordinated with the video, digital, and social media teams, utilizing my skills in Adobe Creative Suite to process and deliver high-quality images.• Worked directly with celebrities, musicians, actors, cultural influencers, political figures, local leaders on an often-daily basis.• Organized timing & scheduling logistics for various small to very large groups daily.• Planned daily/weekly/monthly event & travel logistics, coordinating with our video, digital, and our social media teams. • Responsible for curating public-facing content multiple times daily, reaching tens of millions of views.• Captured, culled, processed, and delivered an average of 450 ready-to-release images every day, for internal and external official campaign media use. Show less
Licenses & Certifications

Adobe certified expert
Adobe
Honors & Awards
- Awarded to Bryan GiardinelliAttack Of The Show - Art Contest Grand Prize winner G4TV/Attack Of The Show Aug 2011 Won first place in the national Attack Of The Art Show contest on G4TV's(Comcast) Attack Of The Show; was featured on the live international television broadcast, limo'ed to Hollywood for a nights stay at The Roosevelt hotel and guest featured in a brief segment on the live television broadcast.
- Awarded to Bryan GiardinelliOriginal Photography Featured In Major Motion Picture "Going The Distance" Warner Brothers & New Line Cinema Oct 2010 Had multiple original photographs featured (with lengthy on-screen time) in Warner Brothers & New Line Cinema's 2010 "Going The Distance", starring Drew Barrymore & Justin Long.
- Awarded to Bryan GiardinelliSummer Quarter Student Spotlight The Art Institute of California-San Diego Aug 2010 Awarded Art Institute summer quarter's "Student Spotlight of The Quarter" for excellent scholastic performance.
- Awarded to Bryan GiardinelliFeatured Photographer Of The Week Calumet Photographic Mar 2010 Awarded Featured Photographer of The Week on the internationally recognized Calumet Photographic "Photographer Of The Week"https://twitter.com/HireTheStache/status/9898723538
- Awarded to Bryan GiardinelliFeatured Cover Story & Article IE Weekly Magazine Jul 2009 Was given the opportunity to direct and shoot the cover and feature article (including 4 full-spreads) for "Back To School Fashion" issue in locally-popular IE Weekly Magazine.
- Awarded to Bryan GiardinelliFeatured Photographer Of The Week www.TutsPlus.com Jun 2009 Awarded Featured Photographer of The Week on the highly popular photography website www.TutsPlus.comhttp://photo.tutsplus.com/articles/photo-critique/friday-photo-critique-35/
- Awarded to Bryan GiardinelliGrand Prize - College Design Contest The Art Institute of California-San Diego Jun 2008 Awarded Grand Prize at the AI Flamingo Awards (annual summer design contest).
Volunteer Experience
Volunteer
Issued by Temecula Soup Kitchen on Nov 2014
Associated with Bryan Giardinelli
Languages
- itItalian (learning, can partially read)
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