Experience

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  Vetta-zelo sales communications and marketing firm

  May 2007 - Sept 2007

  Marketing and sales communications intern
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  Aspen marketing services, inc

  Oct 2007 - Mar 2008

  Marketing and promotions team member
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  Capitol beverage sales

  Mar 2008 - Jul 2008

  Marketing team lead
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  Brio publishing

  Jun 2008 - Feb 2009

  Business development account executive
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  Jobs2web

  May 2009 - Nov 2009

  Media writer- consultant
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  Mosquito interactive

  Dec 2009 - Nov 2011

  Interactive project manager

  • Lead project manager and key contact point of all new and ongoing technology projects for client accounts, including website development, sales conversion strategies, SEO and SWARM page technology.• Developed and maintained full-scale, strategic, digital project plans to deliver conversion enhancement consultation.• Utilized website analytics tools such as Google Analytics, AdWords, SEO Moz and ClickTale to test and monitor client website progress and performance to deliver optimum keyword rankings and conversion results.• Optimized client websites for maximum SEO through the development and implementation of HTML coding, meta data, keyword insertion and linking strategies within our custom CMS platform. Show less

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  Padilla speer beardsley

  Nov 2011 - Apr 2013

  Digital project manager

  •Managed a wide range of digital projects including large e-commerce & corporate websites, intranets and microsites, mobile applications for iOS/Android, iPad kiosks, interactive directories, WordPress sites, database development, videos and animation, Social Media, media kits, SEM and SEO efforts, email marketing, QR codes and online advertising.•Proposed strategic technology solutions and marketing efforts for clients to meet their business goals.•Responsible for managing and implementing online content, aiding in user experience, site mapping, information architecture and use case development and performed ongoing site maintenance and technical support.•Coordinated, negotiated with and managed third party vendors and development teams for mobile application development, photo shoots, online advertisements, video development, voiceover and other technology needs for interactive projects. Show less

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  Target

  Apr 2013 - Oct 2013

  Mobile business project manager- ios & android applications- consultant

  •Managed planning and development teams for the iOS and Android Target mobile apps.•Managed all sprint execution planning and implementation processes for onshore and offshore iOS and Android platform development teams.•Led both iOS and Android application teams consisting of User Experience Captains, User Interface Designers, Business Analysts, Digital Architects, Developers, Accessibility Experts and Application Planners through all aspects of release planning and development.•Managed 15+ individual project implementations/improvements simultaneously within both app platforms per each release. Show less

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  Best buy

  Oct 2013 - Apr 2016

  Senior program manager/scrum master: native mobile applications

  •Managed the planning and execution of mobile application development, architecture and user experience design, technology build and deployment activities for the core Best Buy app on iOS, Android and Windows platforms.•Acted as team scrum master to our 20 person team, enforcing a fully agile development model by leading daily stand up meetings, managing all aspects of sprint planning and execution activities. •Managed $4 million mobile applications team budget forecasting as well individual project based estimates for multi-platform implementations within the organization.•Provided communication integration between product ownership and business to maintain the integrity of the mobile product with the vision of partnering teams. Show less

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  Lawes interactive, inc.

  Jan 2015 - now

  Owner/ceo

  Providing top tier interactive Product & Program management consulting services, specializing in mobile applications and website development.

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  Sleep number corporation

  Apr 2016 - Jan 2018

  Sr. agile program manager - digital

  • Managed the Sleepnumber.com and itbed.sleepnumber.com website development programs, working closely with cross-functional teams to discover and validate both business and technical requirements and then execute through iterative, agile practices.• Lead the large-scale, digital implementations of the enterprise wide it™ bed (an entirely new ecommerce website, itbed.sleepnumber.com) and 360™ smart bed product launches, working tirelessly with product, marketing, IT, retail, customer service, ecomm opps, merchandising, media, supply chain and other cross functional teams to ensure a successful roll-out within online channels.• Owned and drove the Digital Roadmap, working intimately with product owners to ensure both the product and development team's goals were accomplished and aligned with the overall company vision. Show less

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  Ecolab

  Apr 2018 - Aug 2018

  Product owner & program manager: ecommerce- digital customer experience

  Developed Digital Customer Experience and Ecommerce program strategy and capability roadmaps based on VOC, VOB, and in partnership with Platform Managers to drive increased customer value for Ecolab.Partnered with the internal Ecolab divisions to develop and drive strategic roadmaps to execution.Functioned as the cross-divisional product owner, driving alignment with divisional product owners on shared capabilities and prioritization for all divisions within Ecolab.Partnered with the Internal Customer Portal team for the Ecommerce integration within the customer portal, aligning cross-program releases with internal IT and business teams. Drove adoption of the Digital Customer Experience Ecommerce program with both field and customers, facilitating feedback loops to capture and prioritize VOC for future platform iterations.Worked closely with Commercial Digital Solutions teams and divisional teams to develop and implement communication and support plans. Show less

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  Target

  Sept 2018 - now

  • Senior Product Manager: Store Product POS: Starbucks

    Nov 2021 - now

  • Senior Product Manager- Digital Weekly Ad

    Sept 2018 - Nov 2021