Laura Machado-Puentes

Laura machado-puentes

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location of Laura Machado-PuentesChicago, Illinois, United States
Followers of Laura Machado-Puentes175 followers
  • Timeline

  • About me

    Assistant Marketing Manager at Action for Healthy Kids

  • Education

    • Cornell college

      2013 - 2017
      Bachelor of arts - ba international relations and affairs
  • Experience

    • Cole library

      Sept 2015 - May 2017
      Student worker

      Employed at the academic technology studio as a skilled advisor and creator through the use of software including all of Adobe products, 3-D printing software, and Arc GIS.

    • Project:vision, inc.

      Aug 2017 - Aug 2018
      Development assistant
    • Que4 radio

      Jan 2018 - Oct 2020
      Director of business development
    • Target

      Oct 2018 - Oct 2019
      Style consultant
    • Chicago public schools

      Oct 2019 - Mar 2020
      Project event coordinator for olscr
    • Connections for abused women and their children (cawc)

      Mar 2020 - Jul 2021
      Development assistant

      Provided administrative support to the Development Department and participated in all fundraising activities including donor relations, direct mail appeals, in-kind donations and special events. Significant emphasis on maintaining the agency’s donor database.Daily content creation for Facebook, Instagram, Linked-in, and Twitter including paid budget for digital appeals using Adobe Indesign as well as provided creatives for our direct mail appealOrganic Facebook fundraising appeals generating more than $5,000 and leading engagement to rise over 600%Supported our donor stewardship journey with database management, and personal correspondence; digital and direct mail. Independently manages the in-kind donor process. Show less

    • The network: advocating against domestic violence

      Jan 2021 - Jul 2021
      Communications and marketing intern

      The Communications & Marketing Intern assists in the tasks necessary to ensure The Network’s success in connecting with our media community. Support the development and management of communications that increase public and potential client awareness of—and support for—The Network’s mission, values, programs, and services. Primarily responsible for curating relevant content to post or respond to on social media, attending staff and membership meetings, and updating The Network’s website content, covering events hosted by The Network and membership agencies, and designing original content. Show less

    • Action for healthy kids

      Jul 2021 - now
      Assistant marketing manager

      Use digital platforms to create content and drive engagement to a broad audience of educators, health professionals, and parents. Skill set lent to an expansion of role to include original digital content for program-funded projects and decisive strategic input in organization marketing. I collaborate with other teams on projects that meet core marketing, communications, and development needs.Responsible for strategic brand development, agency negotiation and management, and aggressive growth of the entire digital ecosystem: social media, email communications, and web presenceUpdate organization communication materials into a cohesive brand, impacting the enterprise to increase digital lead generation by 32%Develop email marketing programs to deliver continuously high open and click-through rates Show less

    • Concerted action

      Aug 2022 - Dec 2022
      Social media organizer – special projects

      A contract employee for a leading digital organizing consulting firm serving labor unions and advocacy non-profits. I specialize in generating meaningful interaction with members and supporters, recruiting new supporters, and converting supporters. As a Social Media Organizer – Special Projects, I work with Concerted Action staff and clients, with specialized attention to and responsibility for one major client.

  • Licenses & Certifications

    • Google data analytics certificate

      Coursera
      Jun 2024
    • Virtual facilitator professional development series

      Rmc health
      Apr 2023