Experience

• 

  Henkel romania

  Jan 2009 - Jan 2015

  Main achievements: • Reaching with Bref four times in 2013 an all time high market share and the first one in 2014 in March.• Increase penetration for Bref. • Implement succesfully and reach great results for Bref online campaign. • Change the promotional strategy for brand Somat in 2012Key responsibilities:• Currently responsible for the business development of Bref, Clin and Silan; • Conceiving and coordinating all activities related to launches and re-launches; • Assure correct implementation in the local market in collaboration with HQ• Lead the development and implementation of brand strategies (communication, price strategy, media)• Elaborate and manage the implementation of yearly brand marketing plans• Manage and control the marketing budget, providing monthly updates• Monitor and analyze all information related to major competitors, market and consumer behavior• Reporting achievements for sales, promotional activities, stocks and profitability • Constantly cooperate with sales department in order to propose, develop and implement strategy, promotions in selected channels• Agencies briefing and communication projects supervising• Propose and coordinates promotional activities• Develop POS materials to maximize brand exposure and drive sales• Build productive work relationships with key business departments (Sales, Purchasing, Production, Finance) Show less Main achievements:• Renegotiating the contract with DM with the focus on improving th contract terms• Improving the relationship with DM Key resposabilities:• Development of objectives, targets, strategies, and key performance targets (OGSM) based on client knowledge;• Planning of sales and market share at brand level• Planning of costs and investments• Planning of the promotional plan• Achievement of quantitative and qualitative targets• Analysis and monitoring of the market and competition• Presentation of new products/listing optimization/ implementing of re/launched products• Participation at yearly negotiations with NKAM and SD (Metro)• Clients visits Show less

  • Brand Manager

    Mar 2012 - Jan 2015

  • Junior Key Account Manager

    Apr 2011 - Mar 2012

  • Sales Analyst

    Jan 2009 - Mar 2011
• 

  Nutrivita romania

  Jan 2015 - Aug 2016

  Marketing manager
• 

  Studio moderna romania

  Sept 2016 - Nov 2018

  Key account manager
• 

  Studio moderna

  Nov 2018 - Nov 2023

  • Dormeo International Brand Director

    Oct 2022 - Nov 2023

  • Dormeo International Brand Manager

    Nov 2018 - Sept 2022
• 

  Dormeo home

  Nov 2023 - now

  Regional retail manager