Jörg Liebeskind

Experience

• 

  AVA Studios

  Jan 1995 - Jan 1996

  Intern

  • Developing treatments for music videos• Assisting at video shootings (sound, light, camera) for MTV and VIVA in studios and on-location• Assisting at post-production• Helping to set up and dismantle scenery constructions• Booking and organizing hotels, flights, equipment and props

• 

  Eleven eyes

  Jan 2001 - Jan 2001

  Junior Art Director

  • Brand communication & marketing activities for clients like F2 Windsurfing, Motel One and Astron Hotels• Corporate Design Projects• Planing and directing both studio and on-location photoshootings• Providing graphic design support for higher level designers

• 

  Bernstein & Burkel

  Jan 2001 - Jan 2003

  Graphic Designer

  • Brand communication & marketing activities for clients like Germanisches Nationalmuseum and NICI that fullfill the exact specifications of corporate design guidelines• Ideation and copywriting• Making persuasive presentations to sell in concepts and creative solutions to clients• Image processing and photo retouching for premium print productions• Helping to build and maintain key external partners for design and production resources

• 

  Stilbezirk – Creative Agency for Brand Communication

  Jan 2003 - Jan 2017

  Co-Founder & Creative Director

  • Founding stilbezirk and establishing it as a creative agency with over 40 employees• Responsible for brand development and brand communication for adidas, Alpina, Red Bull, BENCH, Marin Bikes, uvex and VAUDE• Developing creative strategies and concepts for unique brand experiences and integrated campaigns• Directing the execution of creative strategies to ensure a compelling and holistic brand story over all communication channels and consumer touchpoints• Supervising all phases of creative implementation to ensure that the results meet the requirements of brief, budget, timing and quality• Developing the employer brand strategy and creating a positive corporate culture• Responsible for the creative direction of the global terrex campaign SS15 and FW15 for adidas Outdoor• Responsible for the brand development and corporate design of stilbezirk• Planing and directing both studio and on-location photo and videoshoots under aggressive, time-sensitive conditions• Leading pitches and winning business for clients like adidas, Marin Bikes, MEINL Cymbals and uvex• Developing and establishing creative processes to achieve creative excellence• Building up the design strategy team and developing a team structure that facilitates and maximizes individual and team performance• Coaching staff, creating opportunities for staff development, making hiring decisions, driving performance management, recognition and rewards• Developing and managing the company sports program• Advocating for and pursuing new ideas and pushing initiatives from loose concept through final production, ensuring high standards of quality at every step• Directing external partners (freelancers, 3D artists, photographers, videographers, copywriters, etc.) to ensure highest creative quality• Managing and coaching clients through brand workshops• Building up a network of external partners that enhance stilbezirk's competences to create cutting-edge solutions Show less

• 

  Firstborn

  Jan 2003 - Jan 2003

  Graphic Designer

  • Developing concepts for Victoria‘s Secret websites and Chrysler Crossfire CD-ROM• Creating screen designs for Chrysler, Ralph Lauren and Victoria‘s Secret interactive projects• Providing graphic design support for higher level designers• Assisting at photo shootings and provide support with photo retouching and data management

• 

  Boardnerds

  Jan 2014 - Jan 2017

  Co-Founder & Partner

  SUP Shop, Testcenter & Event Location• Boardnerds is a stilbezirk project based on our passion for surfing and stand up paddling• Responsible for brand development and corporate design to create an authentic brand image• Organisation and implementation of events• Establishing Boardnerds as part of stilbezirk‘s employer brand strategy and new business strategy

• 

  OHM Professional School / Technische Hochschule Nürnberg

  Jan 2016 - Jan 2017

  Guest Lecturer at the Faculty of Design
• 

  Act.3 GmbH (exclusive partner of adidas group)

  Mar 2017 - Dec 2017

  Director Brand Communications

  • Leading the Brand Communications Department and reporting to the CEO• Responsible for creative mentorship, inspiration and daily guidance of a multicultural team with 11 employees• Creating concepts for adidas events (Fifa World Cup, UEFA Champions League, adidas Runners, product launches, etc.) and retail activations that bring the category seasonal creative direction and product stories to life• Supervising all phases of creative implementation to ensure that the results meet the requirements of brief, budget, timing and quality• Proactive ideas for new business opportunities• Planing and directing both studio and on-location photo and videoshoots under aggressive, time-sensitive conditions• Managing relationships with internal and external partners and collaborating effectively across disciplines, groups and geographies• Coaching staff, creating opportunities for staff development and making hiring decisions• Establishing and developing creative processes to achieve creative excellence• Creating the corporate communications strategy to strengthen the brand image and increasing brand awareness• Brand development and corporate design for own brands (act.3 & actGREEN)• Expanding the network of external suppliers that enhance act.3's competences to deliver cutting-edge solutions Show less

• 

  Sabbatical

  Jan 2018 - Nov 2018

  Sabbatical

  Taking some extra time for my family, riding the best trails from Finale Ligure to Leogang on my mountainbikes, backcountry skiing all over Europe, reading lots of books and looking for a new challenge in the world of brand communication and brand management.

• 

  DATEV eG

  Dec 2018 - Nov 2020

  Brand & Communications Manager

  DATEV was founded in 1966, is one of the largest software companies in Europe with over 8000 employees and headquartered in Nuremberg, Germany.• Responsible for brand development, brand design and brand communication• Art Direction for campaigns and brand communication to ensure a consistent brand identity• Consulting of internal teams and external partners for implementation of the branding• Enabling the communications and marketing teams to communicate in line with the brand strategy• Providing company-wide guidelines for consistent brand design• Developing concepts for brand communication & brand activation• Presenting and communicating creative solutions with clarity, effectively selling in ideas to variety of stakeholders• Directing variety of creative resources (agencies, freelancers, writers, photographers, etc.) on creative execution• Brand ambassador of the corporate influencer program who drives positive change• Identify opportunities of improvement and change and initiate own proposals/projects Show less

• 

  Conrad Electronic Group

  Dec 2020 - now

  Conrad Electronic is a sourcing platform for technical supplies that operates in 17 European countries. The family-owned business with 2,500 employees is headquartered in Hirschau, Germany.• Leading the communications & brand department reporting directly to the CEO• Developing and executing the global brand & communications strategy• Orchestrating the rebranding with a new brand identity (voted Corporate Brand of the Year 2023 (German Brand Award)) • Creating and executing brand campaigns and other initiatives to strenthen brand positioning and increase brand awareness • Leading cross-functional teams to ensure coherent brand experiences and quality of communication across all touchpoints• Brand Governance (providing tools, organisational structures and assets to manage the brand consistently and effectively) • Brand Activation to implement the brand in our organization and turn employees into brand ambassadors• Developing Conrad's employer brand (voted Employer Brand of the Year 2024 at the German Brand Award) • Professionalisation of internal communications with new formats that drive positive change and a customer-centric mindset • Implementing a new intranet solution and establish it as the digital headquarter• Directing a variety of external resources (agencies, freelancers, photographers, etc.) to ensure holistic creative excellence• Review and approve production stages of creative execution• Maximize results within given budget and timeframes• Sparring partner and consultant for C-Level & senior management Show less • Leading the communications & brand department reporting directly to the CEO• Developing and executing the global brand & communication strategy • Responsible for the Rebranding of Conrad and creating a new brand identity • Creating and executing brand campaigns and other initiatives to increase brand awareness & brand value• Leading cross-functional teams to ensure coherent brand experiences across all touchpoints• Push the quality of communication and visual storytelling in connection to the brand strategy• Management of agencies and external partners to ensure collaboration with high quality execution• Activating the brand inside the organization• Developing the employer brand strategy and establishing Conrad as an attractive employer• Promoting a corporate culture that drives positive change and a customer-centric mindset • Inspiring people to become brand ambassadors & corporate influencers who promote the brand• Implementing a new intranet solution and establish it as the digital headquarter• Creating new formats that improve internal communications and foster cross-functional teamwork• Maximize results within given budget and timeframes• Sparring partner and consultant for C-Level & senior management Show less

  • Senior Director Corporate Communications & Brand Management

    May 2023 - now

  • Director Corporate Communications & Brand Management

    Dec 2020 - May 2023