Binu Thomas Easow

Experience

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  Reliance Life Insurance Company Ltd ,

  Jun 2005 - Oct 2006

  Financial Analyst Investment Banking

  At Reliance Life Insurance Company Limited, I worked with sales team to achieve maximum sales and resolve internal & external clients’ issues with respect to benefits and eligibility. I ensured that all insurance plans all financial products are priced accurately within deliverable times for various clients as per needs. Besides I sold life insurance products such as money-back policies such as MRP’s, Mutual Funds, Bonds, Growth Funds, and Technology Stocks etc. I administered selling of Children Plans, Annuities, Pension Plans, and Endowment Plans such as anticipatory endowment plans etc. Show less

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  International Agencies Co.Ltd

  Jun 2007 - Sept 2014

  Food Service Sales

  Brands: Reckitt Benkiser (UK) | Bakels (Bakery Ingredients – Australia) | Bel Dairy Products (France) | Conagra Brands USA | NestleAs Senior Sales Executive, Food Services (Horeca) & Bahrain Marine Supplies, I worked on top of sales teams to attain and surpass targets, interacting with clients for retention and acquitting new HORECA accounts. I also devised and executed marketing plans to showcase product specifications, technical descriptions and use cases as per customer needs. My primary goal was to lead competitive research, platform determination, benchmarking, and target audience identification to identify new opportunities. I launched new products for hotels, restaurants, and cafes (HORECA) to fulfil market gaps and generate new lines of revenue. Besides I studied market trends and competitor activities to forecast & track key account metrics, provide valuable insights to enrich product reach in competitive market.Key responsibilities: ✔ Managed the dealer network including appointing new and managing existing ones, maintaining dealer details to achieve targets ✔ Cited and negotiated prices and credit terms, formulated contracts and record orders✔ Approached customers to offer services, negotiated agreement terms and nurtured business relationships with Foodservice accounts ✔ Led visits to well-known hotels and restaurants with the focus to enhance product visibility and reach in competitive market ✔ Ensured up to date knowledge of the product portfolio including varieties, products, and competitor offerings Show less

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  Middle East Food Trading, Est,

  Oct 2014 - Mar 2021

  Brand Manager – Bakery Ingredient Sales

  Brands Associated with: R&H & Magic Chef | Bunge | JW Allen from AFC Inc. | USA | Darbo Austria | Fo Foods | Moulin Soufflet | Macphie UK | PakmayaAs Brand Manager I explored new avenues by understanding existing outsourcing protocols and prospecting new contracts & key accounts. I demonstrated products with technicians while emphasizing on sealable features while ensuring healthy working relations with potential consultants, distribution partners, suppliers, marketers & customers. At Middle East Food Trading I developed strategic account plans and monitored supplier’s status from the point of contact till the point of delivery of bakery products. I determined the right product market fit and developed advertising and marketing strategies to improve brand sales. Key responsibilities:✔ Sourced bakery ingredients from international suppliers across the globe and served as the main point of contact with overseas suppliers ✔ Comprehended business needs and strategic direction to identify initiatives that allow a business to meet the strategic goals ✔ Employed sales methodology to exceed revenue objectives, assessing growth rates and planning new strategies for improved sales ✔ Managed sales & marketing operations, increasing sales growth and driving sales initiatives in order to achieve goals ✔ Delivered high quality services for exceptional guest delight & promoted resource utilization for maximum service quality✔ Delivered strategic product & commercial plans to accomplish NA portfolio sales and profitability objectives (category P&L)Apart from the aforestated I ensured compliance to the partnership and effective implementation of Bakery & FSD customer engagement practices. I implemented process improvements to increase sales efficiency and accuracy, formulating reports to facilitate strategic decisions. Show less

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  Bakemate General Trading W.L.L (Ahmed A Abed Group, K.S.A)

  Apr 2021 - now

  Business Development Manager

  As Business Development Manager, I execute product strategies to strengthen the company’s portfolio and localized the product mix by employing an in-depth knowledge of market, competitive landscape, and customer requirements. I strengthened relationships with clients with compliant, timely and accurate planning delivery including processing, service call handling, procedures, and escalations. Led alliance and partnerships with organizations. Furthermore, I worked on targeted promotional strategies and activities with marketing department as per emerging business trends and changes. I led process planning to propose important policy, planning, and strategy decisions & implement and review operational policies.Key responsibilities:✔ Planned effective sales campaigns to create a sales pipeline and contribute to incremental growth for the business✔ Led sales forecasts and analysis prior to presenting findings to senior management and the board of directors ✔ Attended seminars, conferences and events to bolster the company’s reach in novel regions and product areas✔ Generated leads, cold called prospective customers and met with decision makers to propagate the value proposition ✔ Liaised with finance team, warehousing, and logistics as appropriate seek ways of improving the way the business operates ✔ Upheld regulatory and legal compliance while managing priorities & interdependencies of client deliveriesMoreover, I Fostered and developed exceptional relationships with clients by understanding customer needs to respond with plans of action. I negotiated and maintained healthy relationships with suppliers to avail best pricing and boost profitabilityAlso, I worked on favorable client contracts based on the size of company and after thorough price negotiations with client decision makers. I also lead global market scoping to identify gaps and employing innovative product solutions to gain market share. Show less