Gineen Douglas

Experience

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  TD Bank Group

  Mar 1997 - Apr 2000

  GIS Specialist
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  TELUS

  Apr 2000 - Aug 2007

  As the Direct Marketing Specialist for TELUS Mobility responsibilities included:Managing all aspects of direct marketing campaigns including business and consumer acquisition, national FSI’s, up-sell and cross-sell email, winback, invoice upsell, from concept to execution including the evaluation of results. As the GIS Marketing Specialist for the Marketing Intelligence team responsibilities included:Generating business opportunities using the strength of GIS by providing geodemographic reporting and analysis to the Sales and Marketing team, in turn applying intelligence to market development.

  • Direct Marketing Specialist

    Apr 2002 - Aug 2007

  • Marketing Specialist - GIS

    Apr 2000 - Apr 2002
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  Rogers Communications

  Aug 2007 - Jun 2017

  Responsible for the development of the quarterly marketing plans to ensure the business met KPIs Responsible for managing the Winback team to drive acquisition from past Rogers Wireless, Residential and Fido customers. Responsible for strategy development of marketing communications to existing Rogers Wireless, TV, Internet, Home Phone and Smart Home Monitoring customers. Channels include; digital, mobile, SEM, Direct Mail, POS and Telemarketing driving KPI's of revenue growth and churn. Worked closely with agency partners to develop and execute direct and online campaignsstrategic development and execution of national direct and interactive acquisition marketing campaigns for small businessManaged the SEO/SEM for all aspects of Rogers wireless divisionsDevelopment and deployment of business communications on rogers.com, working with a cross-functional team of key stakeholders and agency partners (marketing, product management, e-commerce, agencies).

  • Senior Marketing Manager - Quarterly Planning - Fido

    Aug 2014 - Jun 2017

  • Senior Marketing Manager - Consumer Acquisition - Winback Portfolio

    Jun 2012 - Aug 2014

  • Senior Marketing Manager, Customer Base

    Nov 2009 - Jun 2012

  • Brand Manager, Direct and Interactive

    Aug 2007 - Nov 2009
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  Heart & Stroke

  Jun 2017 - now

  As a passionate leader in fundraising, I have a proven track record of success in driving transformative results through the oversight of various portfolios, including Annual Giving, Monthly Giving, Intermediate Giving, Donor Acquisition, and Onboarding, as well as Heart and Stroke gaming, which includes the Ontario lottery and Nova Scotia gaming. I take pride in my ability to specialize in building and leading high-performing teams. With my dynamic leadership style, I have the privilege of guiding a team of twenty highly effective and proactive fundraisers. Show less

  • Vice President, Direct Marketing and Gaming

    Apr 2024 - now

  • Director, Direct Marketing and Lottery

    Sept 2019 - now

  • Senior Marketing Manager, Lottery Strategy

    Jun 2017 - Sept 2019