Miriam Baggi

Experience

• 

  Casamona.com

  Feb 2010 - Jul 2010

  Web marketing

  • Manage social media accounts, such as Facebook, Instagram, and Twitter to build brand identity• Create, manage and edit content on blog and social media accounts• Monitor website metrics to foresee trends and keep tabs on traffic using Google Analytics• Organize offline advertising and public relations (i.e. newspaper ads and articles)

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  Abaco S.r.l.

  Dec 2011 - Jul 2012

  Export Sale – Spring 5 Regione Lombardia Program

  Sale specialist mainly design material working on supplier research, negotiation, follow-up and customer relationship.• Brand development and sales network management.• Pricing, positioning and sales activities in Fast Growing Markets• Constructive internal feedback to the corporate business group• Product trainings organization, events and trade exhibitions

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  Lastminute.com group

  Jul 2012 - now

  SEM Specialist Senior

  Responsible for UK and IT PPC activity working on efficiency and business growth through Paid Search.• Daily monitor performances of mainly KPI's and make optimization in order to reach ours spend, traffic and revenue targets• Use relevant member insight, segmentation, targeting and analysis techniques to determine and implement the most effective paid media marketing approaches. • Make Report on trends, insights and new business opportunities for the company by compiling weekly and monthly reports to drive optimization decisions• Optimize and expand accounts in line with the company plan to improve coverage, traffic and conversion volumes • Set and managing manual and automated Bid strategies (DS platform)• Ad copy and LP A\B testing• Create and manage DSA, GDN, GSP and Display campaigns• Set Mobile and cross device strategy• Set and manage remarketing list based on different audience and analyze sale channel results (Direct Channel, Auction Channel and Customer Channel) Show less

• 

  Jetcost

  Nov 2016 - now

  • Led a cross-functional team of 5 marketing professionals, fostering collaboration and achievingmarketing goals.• Define performance marketing strategy and create search, paid socials, app install and display(prospecting/native/remarketing) campaigns across different platforms, countries, products and brands.• Track and analyze campaigns performances using GA, Excel and marketing automation tools.• Daily analyze perfromances and optimize the campaigns on KPIs results (ROI, GP, CPMS, RPMS, CPA)• Maximize, evolve and lead strategy and performance implementing data-driven decision-makingprocesses with goal of improvement in campaign ROI• Share quarterly my team results with company's stakeholders and ceoManage around 20million €/year of marketing costs on 4 different products (flight, hotel, car rentaland dynamic packages), 40+ different countries (focus on EMEA and North America), 10+ differentbrands and different platforms (Google Ads, SA360, Microsoft Ads, Criteo, etc Show less Key responsibilities include:• Create and manage PPC campaigns (AdWords, BingAds) across different countries, products and brands.• Execute the PPC campaigns and optimise on various search engines (Google and Bing).• Co-ordinate and manage all day-to-day activity of search marketing campaigns and identify areas of new opportunities.• Ensure ROI and revenue targets are met for each country.• Execute tests, collect and analyze data, identify trends and insights in order to achieve the ROI target in paid search campaigns.• Track, report, and analyze PPC performances of the campaigns.• Maximising, evolving and leading the PPC strategy, performance and penetration by test / rollout of industry best practise including the use of advanced bid management software (Doubleclick).• Working towards secondary business metrics such as new customer acquisition and retention, in addition to primary targets of revenue and profit.• Create and manage audience segmentation on search campaigns (RLSA) and implement and manage remarketing campaigns based on static or dynamic feeds. Show less

  • performance marketing manager

    Jun 2020 - now

  • SEM Analyst

    Nov 2016 - now