Experience

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  Inventure metal products llc

  Dec 2016 - Jan 2017

  Intern

  Inventure is a Dubai based firm that takes up various construction projects for buildings that require framework construction & glass installations. During my time at the firm, I learned various aspects involved in obtaining and completing projects for the company. I assisted the team in various aspects; be it from quoting the correct price to the client to providing a good design to production of the actual framework in the factory. It was a good all-round exposure and helped me quickly develop my interest in project management where and end-to-end responsibility of the project lies with you. Show less

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  Delhivery

  Mar 2019 - Jun 2019

  Business development

  Delhivery is a logistics startup based out of India and is one of the largest players in e-commerce logistics.- Worked on business expansion in international freight with regional BD head.- Generated new business leads for B2B import from china and increased the revenue by 150%. - Monitoring the service quality, transparency and cost of the freight movements. - Negotiating costs with freight forwarder, clients and third-party logistics players.

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  Seafaradays defence solutions pvt. ltd.

  Jul 2019 - Dec 2019

  Project associate

  SDSPL is a start-up in the defence space with clients like the Central Government of India, Ministry of Defence, Indian Coast Guard, etc. I was given the end-to-end responsibility of project planning and execution. Responsibilities:- Helped the company move from a traditional "offline" business channels to an online business model through GeM (Government e-Marketplace), thus helping us get projects faster, with more ease and spending way less bandwidth.- Bid planning/ preparation for the projects based on various factors like: feasibility, commercials, past bid analysis, inflation, competition analysis, etc.- Planning, coordinating and monitoring the assigned projects till on time completion & execution.- Performance management of vendors, financial forecasting for the various projects and P&L responsibility. Show less

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  Klozet

  Dec 2019 - Jul 2021

  Co-founder & ceo

  India's first cloud-based subscription wardrobe for women, currently incubated with AIC ISB. Also, shortlisted as one of the top 50 startups of 2020 at Conquest'20 by BITS Pilani.Klozet is a subscription-based rental platform (like a Netflix, but for Fashion) allowing women to wear something new, every day. A single subscription provides access to an unlimited designer wardrobe for all their needs: work, weekend, occasions and beyond. Our mission is to empower every woman with the help of sharing economy and make them feel confident to take on the world.Klozet is India's first cloud-based subscription-wardrobe for women. I am involved in anything and everything from hiring to leading product teams to planning and so on. It is all hands on deck. Highlights:- Lead cross-functional teams (engineering, design, marketing, etc.) to get the product ready and ship it before deadlines. I made sure that the products were seamless and operated perfectly as part of the entire product ecosystem. The products developed included the consumer mobile application (built for both iOS & android using Flutter), consumer website, Influencer & affiliate dashboards (website & mobile app integration with analytics & insights), Vendor dashboard with analytics tracker (website), admin control panel for cataloging/ analytical data for products on performance tracking/ etc. (both website & mobile application).- Involved in strategizing for growth, marketing, go-to-market, campaigns, new market opportunities, digital & social media marketing, etc.- Also involved in running & managing Facebook ads as well as responsible for delivering best possible ROI's and driving down the customer acquisition cost.- Onboarded & managed 30+ Vendors (designers) on our platform. Show less

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  Label house

  Feb 2021 - Jul 2021

  Co-founder

  Who We Are:Label House is an online marketplace for Indian designers and brands to showcase their products to an Indian as well as international customer base. We currently have three broad categories that we focus on: apparel, accessories and footwear.Our Approach:We have a very customer centric approach. Our team builds products starting with the you in their mind and then working things from there. They work vigorously to earn and keep your trust. Although we pay attention to our competitors, what we really do is obsess over our customers as we believe that there is no better guiding force to constantly improve the platform.I am involved in every aspect of building the brand and the technology platform. I have a very analytical & iterative approach and my decisions are always driven by data and feedback. Responsibilities:- Leading cross-functional teams (developers, designers, etc.) to build our online shopping platform and provide a seamless shopping experience to our customers. - Leading the marketing team and am involved in strategizing for growth, marketing, go-to-market, campaigns, new market opportunities, digital & social media marketing, etc. - Running and managing Facebook ads: responsible for delivering consistently good ROI's and bringing down the customer acquisition cost. - Onboarded & managed 50+ vendors (designer brands) on our platform. - I am also involved in planning and executing strategic partnerships with several other businesses, platforms and individuals to help with the growth of the business. Recently partnered with Sezzle, PhonePay & Maft. - Other key responsibilities include budgeting, recruiting,, sales management, operations management, Company P&L, roadmaps, financials etc. Show less

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  Zoe nutrition for life

  Jul 2021 - Jan 2023

  A bootstrapped, health & wellness brand offering nutritional products and online programs to help uplift the lives of our customers. We have served over 1 million customers, generating 100+ crores in revenue in the last 6 years.- End-to-end responsibility for everything growth & strategy. Took several key growth decisions that were always driven by data & feedback collected from 50 Lac+ customers and leads.- Led the online marketing & digital advertising campaigns. Also oversaw all the influencer collaborations for the brand which increased 10X under my leadership and helped boost our reach and revenue.- Led the strategy, growth and partnerships for various new sales channels such as marketplaces (Amazon, Flipkart, Mensxp, Zomato, etc.), offline stores, restaurants, brands, as well as for media partnerships. (Featured on Shark Tank Season 2!) Show less

  • Head of Growth

    Apr 2022 - Jan 2023

  • Growth Manager

    Jul 2021 - Mar 2022
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  Cars24

  Jan 2023 - now

  Awarded *Top Performer for Jan to June 2023*also, awarded *Top Performer of the Year 2023-24*Involved in strategizing & building new growth opportunities in UAE & KSA (for both buyer & seller side) with focus on zero-cost growth.Leading the classified channel for buyer growth in KSA.- Grew the KPI metric (test drives) 4X in 4 months.- Generating 31% of the total test drives done by Cars24 in KSA.- Utilizing channels like classified websites, marketplaces, facebook groups, etc.Leading the classified channel for seller growth in UAE- Grew the KPI metric (seller leads) by 7X in just 2 months.- Utilizing channels like classified websites, marketplaces, facebook groups, etc.Strategizing & spearheading business partnerships with players such as YallaMotors, Opensooq, Dubi Cars, etc. that have proven pivotal in business growth.Co-ordinating b/w CRM team (Clevertap), CC team, ops team, ground team & several other stakeholders and partners to ensure smooth process flow and execution. Show less

  • Senior Manager - Growth (Gulf Region)

    Apr 2024 - now

  • Manager - Growth (UAE & Saudi Arabia)

    Jan 2023 - Mar 2024